Pricing Methodologies (Online)
Master data-driven pricing techniques and gain a competitive edge while enrolled in the Pricing Methodologies online course.
Online
6 Weeks
2,650 USD Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Pricing Methodologies(Online) course is a comprehensive and data-driven course designed to empower marketing analysts and managers with the knowledge and tools needed to make strategic pricing decisions in today's competitive business landscape. The Pricing Methodologies(Online) certification by Emeritus highlights the underutilised potential of pricing for maximising profitability, enhancing customer value, and gaining market share.
Participants of the Pricing Methodologies(Online) certification course will delve into effective quantitative pricing techniques, harnessing realistic methodologies to achieve a competitive advantage amid changing market dynamics. Led by industry expert Robert L. Phillips, former director of pricing research at Amazon and founder of Nomis Solutions, the programme offers invaluable insights into pricing optimization and customer behaviour analysis.
Over six weeks, the online programme covers diverse modules, including pricing analytics, price differentiation strategies, behavioural economics, pricing in competitive markets, and more. Participants will learn to leverage analytical tools to optimise pricing decisions, design effective pricing strategies, and differentiate prices based on customer segments and willingness to pay.
The Highlights
- Approx. 6 Weeks To Complete
- Certification By the Columbia Business School
- Case Studies
- Real-world applications and activities
Programme Offerings
- Certification
- Live Office Hours with Programme Leader
- Peer-to-peer learning
- Try-It Activity
- Companion reading
- Real-World Application
- Programme leader–guided discussion
- Dedicated programme support team
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Columbia Business School, New York |
Pricing Methodologies(Online) fee structure :
Particulars | Amount |
Pricing Methodologies(Online) certification fees | US $ 2,600 |
Eligibility Criteria
Certification Qualifying Details
After successfully finishing this Pricing Methodologies(Online) training, participants will obtain a certificate of participation from Columbia Business School Executive Education. Additionally, they will earn credit for two days towards a Certificate in Business Excellence.
What you will learn
During Pricing Methodologies(Online) classes, participants will be able to:
- Effective quantitative pricing techniques to maximise profitability and gain a competitive edge.
- Data-driven pricing methodologies and analytics for informed decision-making.
- How to optimise pricing strategies and create value through price differentiation.
- Behavioural economics principles to design pricing strategies that resonate with customers.
- Strategies for pricing in competitive markets and managing pricing dynamics.
Who it is for
The Pricing Methodologies(Online) certification syllabus is suitable for individuals from diverse industries and geographies, providing a valuable learning experience for anyone involved in pricing decisions and seeking to make data-driven and strategic choices to gain a competitive edge. For example –
Admission Details
Follow the steps below to join the online course.
Step 1- Click on the link below: https://online1.gsb.columbia.edu/pricing-methodologies
Step 2- Click on the “Apply Now” button.
Step 3- Fill in the basic details and then submit the form.
Step 4- A representative will contact you to begin the process of enrolment.
The Syllabus
Instructors
Columbia Business School, New York Frequently Asked Questions (FAQ's)
The course spans 6 weeks, requiring approximately 4-6 hours of study per week.
Yes, the Pricing Methodologies programme is delivered entirely online, allowing participants to learn from anywhere in the world.
The programme is led by Robert L. Phillips, an expert in pricing strategy and founder of Nomis Solutions.
The course covers pricing methodologies, consumer demand models, price segmentation, price optimization, behavioural economics, and more.
Yes, the course is designed for both beginners and experienced professionals looking to enhance their pricing skills.