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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Pricing Methodologies(Online) course is a comprehensive and data-driven course designed to empower marketing analysts and managers with the knowledge and tools needed to make strategic pricing decisions in today's competitive business landscape. The Pricing Methodologies(Online) certification by Emeritus highlights the underutilised potential of pricing for maximising profitability, enhancing customer value, and gaining market share.
Participants of the Pricing Methodologies(Online) certification course will delve into effective quantitative pricing techniques, harnessing realistic methodologies to achieve a competitive advantage amid changing market dynamics. Led by industry expert Robert L. Phillips, former director of pricing research at Amazon and founder of Nomis Solutions, the programme offers invaluable insights into pricing optimization and customer behaviour analysis.
Over six weeks, the online programme covers diverse modules, including pricing analytics, price differentiation strategies, behavioural economics, pricing in competitive markets, and more. Participants will learn to leverage analytical tools to optimise pricing decisions, design effective pricing strategies, and differentiate prices based on customer segments and willingness to pay.
The Highlights
- Approx. 6 Weeks To Complete
- Certification By the Columbia Business School
- Case Studies
- Real-world applications and activities
Programme Offerings
- Certification
- Live Office Hours with Programme Leader
- Peer-to-peer learning
- Try-It Activity
- Companion reading
- Real-World Application
- Programme leader–guided discussion
- Dedicated programme support team
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Columbia Business School, New York |
The Pricing Methodologies(Online) certification fees amount to US $ 2,600
Pricing Methodologies(Online) fee structure
Particulars | Fee |
Pricing Methodologies(Online) certification fees | US $ 2,600 |
Eligibility Criteria
Certification Qualifying Details
After successfully finishing this Pricing Methodologies(Online) training, participants will obtain a certificate of participation from Columbia Business School Executive Education. Additionally, they will earn credit for two days towards a Certificate in Business Excellence.
What you will learn
During Pricing Methodologies(Online) classes, participants will be able to:
- Effective quantitative pricing techniques to maximise profitability and gain a competitive edge.
- Data-driven pricing methodologies and analytics for informed decision-making.
- How to optimise pricing strategies and create value through price differentiation.
- Behavioural economics principles to design pricing strategies that resonate with customers.
- Strategies for pricing in competitive markets and managing pricing dynamics.
Who it is for
The Pricing Methodologies(Online) certification syllabus is suitable for individuals from diverse industries and geographies, providing a valuable learning experience for anyone involved in pricing decisions and seeking to make data-driven and strategic choices to gain a competitive edge. For example –
Admission Details
Follow the steps below to join the online course.
Step 1- Click on the link below: https://online1.gsb.columbia.edu/pricing-methodologies
Step 2- Click on the “Apply Now” button.
Step 3- Fill in the basic details and then submit the form.
Step 4- A representative will contact you to begin the process of enrolment.
The Syllabus
- Learn the importance of pricing and pricing methodologies
- Get real-world context of pricing, and make it an essential component of your organization's marketing mix
- Begin using tools to diagnose and visualize pricing effectiveness, and start building a pricing playbook
- Explore the underlying economics of pricing
- Learn the quantitative terms and approaches used to maximize revenue, including:
- The responsiveness of consumers to price changes
- The relationship between price and demand and the customer’s willingness to pay
- Understand the trade-offs between revenue and profit, and learn to calculate price elasticity and optimal margin rate
- Understand the potential benefits of customer and product segmentation
- Explore methods to increase profit and revenue
- Recognize legal and arbitrage issues, and manage risk and return
- Learn to determine:
- Economics of price differentiation
- Limits to price differentiation
- Tactics for price differentiation
- Use of product differentiation
- Learn to set up and build:
- Nonlinear pricing
- Volume discounting
- Price bundling
- Explore dynamic pricing—why and how prices change
- Apply revenue management and opportunity cost calculations
- Identify the benefits and pitfalls of machine algorithms to communicate with your data science team
- See real-world examples of price changes over time, with a focus on the online environment
- Identify opportunities for dynamic pricing in your organization, as well as inhibiting factors
- Learn to calculate:
- Dynamic pricing with capacity constraints
- Revenue management applied to real-world scenarios
- Price markdown
- A test-and-learn approach to pricing through experimentation
- How machine learning and price testing can improve pricing
- Leverage customized pricing to improve customer value
- Explore the first project taken on by Nomis Solutions (e-car loan services), and see which economic functions
- and logistic regressions were applied and why
- Get the chance to study real-world pricing decisions and absorb lessons on:
- Pricing motivation
- Background and business setting
- Calculating optimal customized prices
- The bid-response curve
- Extensions and variations
- Customized pricing in action
- Examine historical pricing scandals and their surrounding psychology
- Learn why some aspects of pricing and customer reactions are not always rational
- Apply these lessons to your organization’s pricing playbook:
- Price presentation and framing, such as senior discounts
- Potential customer objections to pricing practices
Instructors
Columbia Business School, New York Frequently Asked Questions (FAQ's)
The course spans 6 weeks, requiring approximately 4-6 hours of study per week.
Yes, the Pricing Methodologies programme is delivered entirely online, allowing participants to learn from anywhere in the world.
The programme is led by Robert L. Phillips, an expert in pricing strategy and founder of Nomis Solutions.
The course covers pricing methodologies, consumer demand models, price segmentation, price optimization, behavioural economics, and more.
Yes, the course is designed for both beginners and experienced professionals looking to enhance their pricing skills.
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