- Customer Roles
- Buyer Behavior
- Marketing and Customer Orientation
- Diversity in Market Place
- Organisational and Consumer Buying
Online
₹ 1,999
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
As a Consumer Behavior Analyst, individuals are required to stay connected with different departments in order to formulate effective strategies and policies to justify their role, which is not possible unless they have a strong grasp over concepts involved in the same. Vskills Certification for Consumer Behavior Analyst provides a vivid orientation and training to candidates with thumb rules of Consumer Behaviour Analysis and ways of implementation of the same.
The certification comprises intricate and detailed discussion by industry experts on various areas including market segmentation, consumer behaviour basics, consumer perception, attitudes, learning, communication and personality of consumer, opinion leadership, the consumer in social settings, decision-making process, online consumer behaviour, and industrial buying behaviour. Moreover, the course would also give candidates a first-hand experience of the workplace through to-the-point questions in practice tests and assignments, which are compulsory to be performed.
Lastly, government-recognised certification with a lifelong validity would be enough for any learner dedicated to establishing themselves as certified professionals in the domain. Throughout the course, they will get access to placement assistance, extra sample questions and an overview of the course through a sample chapter.
The highlights
- Supplementary and professionally relevant practice tests
- Flexible learning
- Resume Building
- Lifetime certification
- Certified Professional tag on top recruitment sites
Program offerings
- Self-paced learning
- Practice tests
- Expert training
- Virtual classroom
Course and certificate fees
Fees information
- The course fee for Certified Consumer Behavior Analyst Programme is Rs. 1,999.
- Learners can also opt for an EMI facility.
- Learners may pay applicable taxes at the time of checkout.
Fee Details for Certified Consumer Behavior Analyst Programme
Fee | Amount in Rupees |
Base Fee | Rs. 1,999 |
Taxes | As applicable |
certificate availability
certificate providing authority
Eligibility criteria
Work Experience
Certified Consumer Behavior Analyst Programme with its universal and comprehensive pattern makes it convenient for any working professional to take up this course with no formal eligibility criterion.
Education
Individuals who have finished their graduation can register for Certified Consumer Behavior Analyst Programme irrespective of the course they pursued.
Certification Qualifying Details
Vskills has provided that students of Certified Consumer Behavior Analyst Programme can take advantage of the certification, provided that they have completed the course and did not leave it in the middle, which includes performing related assignments and taking the tests. They must also take a certificate qualification exam and obtain a score of at 50 percent.
What you will learn
Certified Consumer Behavior Analyst Programme amplifies a lot of contemporary and theoretical topics for broadening the conceptual and general awareness of candidates in Consumer Behaviour Analysis. This course will enhance their understanding of-
- Diversity in Market Place with respect to consumers and their behaviour trends.
- Conducting Consumer Research and Market Segmentation.
- Importance of Hulls Drives Reduction Theory in analysing consumers as an individual.
- Types of consumer attitudes and their models.
Admission details
By following a comprehensive online registration process, individuals interested in pursuing the Certified Consumer Behavior Analyst Programme can finalise their enrollment. Candidates can review the steps given below to get a brief idea of how to register for the course-
Step 1: By clicking on the course link-https://www.vskills.in/certification/marketing/consumer-behavior-analyst-certification, go to “Buy Now.”
Step 2: You must have an account to register. Therefore, please make sure you are logged into your Vskills account. Otherwise, you will have to log in or create an account first.
Step 3: After this, enter your billing information.
Step 4: Make the payment through the payment method of your choice.
Step 5: This will confirm your registration. You can access the course offerings through the access link, through the link sent to your registration email soon after.
The syllabus
Introduction to Consumer Behaviour
Market Segmentation
- Conducting Research Study
- Consumer Research Process
- Types of Markets
- Eight-Step Research Process
- Market Segmentation
Consumer as Individual
- McClelland’s Three Needs Theory
- Consumer Motivation Concept
- Hulls Drive Reduction Theory
- Means - End Chain Model
- Consumer Need
- Maslow’s Hierarchy of Needs
- Values
Consumer Perception
- Choosing a Value Proposition
- What is the value?
- The Absolute Threshold
- Subliminal Perception
- Perceptual Organization
- Dynamics of Perception
- The Differential Threshold
- Process of Perception
- Elements of Perception
- Perception Basics
- Consumer Imagery
Consumer Learning
- Behavioral Learning Theories
- Cognitive Learning Theory
- Consumer Learning
- Relevance
- What is Learning?
- Measures of Consumer Learning
Consumer Attitudes
- Models of Attitude
- Attitudes
- Strategies of Attitude Change
- Attitude Formation
Consumer Personality
- The Nature of Personality
- What is “personality”?
- Consumer Diversity
- Brand Personality
- Theories of Personality
Consumer Communication
- Elements of Mass Communication
- Designing Persuasive Communications
- The Communication Process
Consumer and Social Settings
- Family Life Cycle
- Family Decision Making
- Influences on the Decision Process
- Consumer Socialization
- Group Dynamics
- Functions of the Family
Impact of Culture
- Characteristics of Culture
- Hofstede’s Five Dimensions of Culture
- Subcultures and Consumer Behavior
- Alternative Multinational Strategies
- Personal Characteristics
- Cross-Cultural Consumer Analysis
- Measurement of Culture
Opinion Leadership
- Consumer Innovator
- Measurement of Opinion Leadership
- Opinion Leaders
- The Interpersonal Flow of Communication
- What is opinion Leadership?
- Diffusion Process
- Adoption Process
Decision Making Process
- Variables shaping the Decision Process
- Consumer Decision-Making
- Types of Decision Behavior
- Decision making Process
- Models of Consumer Behavior
- Levels of Consumer Decisions
Industrial Buying Behaviour
- Expectations within the organization
- Nature of the Decision-making Process
- Characteristics of the Product and the Buying Organisation
- Customer Relationship Management (CRM)
Online Consumer Behavior
- The C’s of E-Commerce
- Online Consumer Types
- Process of Online Buyer Behavior
- Social Media
- E-Commerce Basics
- Behavioral Targeting
- Privacy
- Introduction
- Search Engine Optimization
Evaluation process
The option of the physical examination has been temporarily discontinued because of COVID outbreak. Thus, all the candidates will have to undergo an online proctored examination stage comprising 50 MCQs out of which 25 must be correctly attempted. Only on securing 50% in the test will the learners get the certification.
How it helps
Certified Consumer Behavior Analyst Programme as an industry-oriented and spectacular offering by Vskills, assesses the candidate as per industry's need for analysing consumer behaviour for sales or marketing of their services or products. Nowadays companies are in constant lookout for skilled professionals who can boost up their goodwill and brand value with effective strategies. This programme thus proves to be the ultimate resort for both recruiters and candidates.
Individuals willing to shape a robust career from their existing and acquired skills need to pursue this course for realising their career aspirations. The course is well-suited for professionals as well as students working in the domain and seeking the right online training programme to further their salary expectations or promotional opportunities. A certification can go a long way in highlighting the candidate's profile in the present competitive scenario of bagging jobs, furnish them with greater opportunities and the list goes on.
With increasing awareness regarding consumerism, the demand for Consumer Behavior Analyst has also increased. Individuals specialising in Sales, Consumer Research or Marketing are constantly hiring skilled Consumer Behaviour Analysts. Public and private companies alike provide candidates with the platform to evolve as a professional. As an expert, they could also implore their passion for teaching.
FAQs
Candidates can attempt mock tests on the following topics-
- Customer Communication Questions
- Online Consumer Behavior Questions
- Consumer Attitudes Test
- Consumer Learning Questions
- Consumer Personality Questions
- Consumer Behaviour Mock Test
- Market Segmentation Test
- Social Settings Questions
- Consumer Behavior Customer Need Questions Consumer Behavior Basics Test
- Consumer Perception Test
- Decision Making Test
Candidates can check the option of "Report a Question". Then they will have to enter their mail ID and state the error. Vskills team will correspond with the candidate regarding the same.
This code can be entered on any server to authenticate the validity of the certificate and distinguish it from a fake one.
It is done so that Vskill's marketing alliance partners like Monster India and Shine may connect with candidates for employment-related information, its new products and services, services and updates, and Vskills certification-related services.
Vskills tries to ship an order within 2-3 working days from the date of payment. However, it is subject to change and may extend to 5 working days.
Certifications once issued cannot be changed or altered as all sales are final. However, in exceptional cases, management may decide otherwise.
Learners can ask their queries at 011-47344723 or by mailing the Vskills support team at info@vskills.in.