Career as Affiliate Marketer

The role of an Affiliate Marketer involves hosting websites where he or she advertises offers on behalf of the businesses and brands in numerous ways such as blogs, videos, reviews, product links, ads and others. An Affiliate Marketer gets paid on a pre-defined basis, usually whenever a customer clicks on the link. It may seem quite similar to pay-per-click but in several instances they only get paid when a customer buys a product (Cost-Per-Acquisition). A number of Affiliate Marketers usually operate a website or multiple websites. There are various digital marketing channels and platforms where one can promote affiliate activity. He or she may require to spend a quality of time in creating a website. It serves as a central platform to enhance the performance marketing skills to build an income stream. 

Also Read: Career as Social Media Manager

Content Creation

As an Affiliate Marketer, quality content creation becomes the main weapon for you to get paid. Effective content acts as a bait to drive the traffic to merchant’s websites by making them click on affiliate links. That is how he or she will earn.

Select a Niche

An Affiliate Marketer has to choose a Niche. He or she has to spend a lot of time making the right choice that interests him or her. An Affiliate Marketer must be passionate about his or her niche. A personal experience in the Niche makes it easier to promote effectively.

Building Social Media Profile

The role of an Affiliate Marketer involves building a trustworthy and popular online profile that attracts a number of followers and connections. It provides help in driving traffic to pages and ads. Joining or creating communities and groups of social media is quite effective with active participation.

Using CPA

CPA or Cost-Per-Acquisition is a form of PPC. In this, an Affiliate Marketer gets paid for each lead that he or she generates. Whenever a customer is sent to a merchant's site and he or she takes an action such as filling up a contact us form or ebook downloading, a lead is created.

Using EPC

EPC also stands for Earnings Per Click. It is also a form of PPC. It can be defined as a measure of average earnings per 100 clicks that sends customers to a merchant's website or program.

An Affiliate Marketer or Affiliate works independently. They may work in their home environment, in remote locations. He or she may travel to create visual content in specific surroundings. An Affiliate Marketer spends hours on computer systems, laptops, tabloids or smartphones for affiliate marketing. 

Does Affiliate Marketer require travelling?

Likely

An Affiliate Marketer is not required to travel to perform tasks. It is a digital marketing based job. He or she may travel to create engaging content. 

Employment Shifts

Full Time, Part Time, Hourly Basis

An Affiliate Marketer finds employment on an hourly and part-time basis. He or she usually works independently and gets paid only when leads created by him are converted into sales. Thus there are no official work hours in this career.  

Also Read: Career as Search Marketing Strategist

Employment Nature

Contractual, Permanent

An Affiliate Marketer is employed on a both basis permanent and contractual. Candidates may locate job opportunities as per their requirements through recruiting websites. 

Work Place

Work From Home, Remote Work

An Affiliate Marketer's workplace varies. He or she works remotely. Since an Affiliate Marketer works independently, he or she is not required to report in the office. 

Presence in Geographical Area

Urban

Metropolitan cities are flourished with Affiliate Marketer jobs. An Affiliate Marketer is usually employed on a remote basis. But, mostly employers of Affiliate Marketers are usually established in urban areas. 

Time Pressure

Likely

An Affiliate Marketer usually gets paid when leads created by him or her generate sales as per CPA or when leads created by him or her visit a merchant's website. Therefore, we could say there is no time pressure but he or she is required to spend a quality of time to promote products and services of the company and create content. 

Overtime Details

There are no fixed working hours for Affiliate Marketers. The work hours may vary for various niches or how much one can contribute in promoting products and services of a company online. 

Weekly Hours of Work

There are no fixed hours of work in the career as Affiliate Marketer. He or she usually works three to four hours a day. 

Aspirants are required to possess a specific skill-set in order to become an Affiliate Marketer. We have provided below details of Affiliate Marketer skills. These skills are crucial to perform everyday tasks. 

Website Design: An Affiliate Marketer must possess basic skills of website design. He or she must learn design skills and computer programming skills to do so. There are numerous web hosting sites these days that offer free user-friendly web developers in which one requires to drag and drop templates.

Problem Solving Skills: An Affiliate Marketer must possess strong problem solving skills. He or she must be capable of weighing marketing strategy correctly. An Affiliate Marketer works independently, he or she has to select the right solution for their upcoming problems. 

Technical Skills: An Affiliate Marketer is required to possess basic technical knowledge that can be utilised in marketing. He or she must learn to create landing pages and deal with various issues as well as setting up a tracker. 

Data Analytics Skills: The role of an Affiliate Marketer demands data analytic skills. It becomes an effective tool for affiliate marketers to predict or get an idea how marketing campaigns will perform in future. It becomes easier to identify the types of customers getting attracted to the site or what content works through analytics. 

We have provided here a list of relevant Affiliate Marketer certification courses. Aspirants may get themselves enrolled in these courses to upgrade their skills and knowledge for a career as an Affiliate Marketer. 

We have provided here details of Affiliate Marketer jobs. The roles and responsibilities vary depending on experience of Affiliate Marketers. 

Junior Affiliate Marketer: A Junior Affiliate Marketer is responsible for daily operations including scouting and nurturing relationships with existing partners. He or she has to work closely with partners to ensure affiliates are up to date  concerning the latest product offerings, monitoring promotions and placements. 

Senior Affiliate Marketer: A Senior Affiliate Marketer is responsible for day-to-day running of an affiliate programme. It includes increasing uptaking, converting and profitability. The role of Senior Affiliate Marketer involves maintenance of Affiliate programmes and ensuring fresh content for constant optimisation. 

Affiliate Marketing Manager: An Affiliate Marketing Manager scales up the affiliate program through creative thinking. He or she identifies and recruits new affiliates through various approaches. An Affiliate Marketing Manager negotiates and manages contracts and commission structures for affiliates.

Affiliate Marketing is a specialised marketing that is growing at a rapid pace. It has a worth of 12 billion US dollars in Digital Marketing. There is an expected growth in expenditure in affiliate marketing by 10 per cent in the next few years. It provides a great opportunity for aspirants who seek to become an Affiliate Marketer. 

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