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Quick Facts

Medium Of InstructionsMode Of LearningMode Of DeliveryFrequency Of Classes
EnglishSelf Study, Virtual Classroom, Campus Based/Physical ClassroomVideo and Text BasedWeekends

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesIIM Kashipur

The Syllabus

  • Three Levels of Strategy
  •  Marketing’s Role in Formulating and Implementing Strategies
  • Corporate Strategy Decisions and Their Marketing Implications
  • Allocating Corporate Resources
  • Sources of Synergy
  • Strategic Decisions at the Business-Unit Level
  • How Do Businesses Compete?
  • How Do Competitive Strategies Differ from One Another?
  •  Deciding When a Strategy Is Appropriate

  • Diffusion of Innovations
  • Developing Marketing Strategy: Customers, Segmentation and Target Marketing
  • Service Strategies and Policies
  • Consumer Buying Behavior Key Concepts

  • Marketing Strategies for New Market Entries
  • New Market Entries
  • Introducing New Market Offerings
  • Addressing Competition and Driving Growth
  • Share Growth Strategies for Followers
  • Strategies for Mature and Declining Markets

  • Consumer Behavior in Global Marketing Context
  • Product Strategies in Global Marketing Context
  • Global Integrated Marketing Communications

  • Effective Sales Techniques
  • Analyzing Business Markets (B2B)

Instructors

Articles

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