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Executive Development Programme in Strategic Marketing Management
Part time, Online
6 Months
1,00,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Kashipur |
The Syllabus
- Three Levels of Strategy
- Marketing’s Role in Formulating and Implementing Strategies
- Corporate Strategy Decisions and Their Marketing Implications
- Allocating Corporate Resources
- Sources of Synergy
- Strategic Decisions at the Business-Unit Level
- How Do Businesses Compete?
- How Do Competitive Strategies Differ from One Another?
- Deciding When a Strategy Is Appropriate
- Diffusion of Innovations
- Developing Marketing Strategy: Customers, Segmentation and Target Marketing
- Service Strategies and Policies
- Consumer Buying Behavior Key Concepts
- Marketing Strategies for New Market Entries
- New Market Entries
- Introducing New Market Offerings
- Addressing Competition and Driving Growth
- Share Growth Strategies for Followers
- Strategies for Mature and Declining Markets
- Consumer Behavior in Global Marketing Context
- Product Strategies in Global Marketing Context
- Global Integrated Marketing Communications
- Effective Sales Techniques
- Analyzing Business Markets (B2B)