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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based	Weekends

Course Overview

Take the Executive Development Programme in Digital Marketing and Analytics by IIM Kashipur over the Nulearn platform to gain fluency in digital marketing. Our technology-driven world has enhanced the need for skilled digital marketing experts to navigate the dynamic online environment. With this training, you will be under the able guidance of experienced and learnt IIM Kashipur faculty members with years of field expertise.

The Executive Development Programme in Digital Marketing and Analytics online course boasts a blended learning model of online and on-campus modules. You will gain valuable insights into marketing analytics and digital marketing with this course. You will learn to leverage digital marketing for your organisation's marketing success.

You will get access to Cloud Campus in the Executive Development Programme in Digital Marketing and Analytics training. It will enable you to access reference material, assignments, case studies, and other learning aids. Moreover, it will allow you to clear doubts in the real-time by approaching the faculty. Successful completion of the training will reward the learners with a certificate from IIM Kashipur.

The Highlights

Blended learning model
Cloud Campus access
Faculty from IIM Kashipur
Certificate from IIM Kashipur
Live virtual sessions
Weekend training schedule
Campus immersion
Case studies and learning aids
Hands-on marketing tools’ exposure
Six-month training
Masterclass series by industry experts

Programme Offerings

Blended learning model
cloud campus access
Faculty from IIM Kashipur
Certificate from IIM Kashipur
Live virtual sessions
Weekend training schedule
Campus immersion
Case studies and learning aids
Hands-on marketing tools’ exposure

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Kashipur

The fee for the Executive Development Programme Digital Marketing and Analytics training by Nulearn is different for Indian and international students. You can pay the fee in three easy instalments. Moreover, bank loan facilities are also available for interested candidates.

Executive Development Programme in Digital Marketing and Analytics fee structure

Course option	Amount
For Indian resident students	Rs 75,000
For international students	$ 1,800

Eligibility Criteria

You must have a bachelor’s degree in any discipline from a recognised university, along with Mathematics (or Statistics) up to 10+2 to be eligible for the Executive Development Programme in Digital Marketing and Analytics certification by Nulearn. International students need not have Mathematics as a subject in high school. Further, proficiency in the English language is a must for joining the training. You must also have a work experience of two years or more to apply.

What you will learn

SEO skillsDigital marketing skillsSocial Media Marketing

The Executive Development Programme in Digital Marketing and Analytics classes will equip you with the following:

Developing digital marketing plans
Making use of traditional and digital marketing
Fundamentals of the Python software
Understanding Search Engine Optimisation and Social Media Marketing
Performing app store optimisation
Developing engaging and immersive content for marketing
Using app analytics tools for mobile marketing

Who it is for

Social Media ManagerSales RepresentativeDigital Marketing ExecutiveDigital Marketing ManagerDigital Marketing Analyst

The Digital Marketing and Analytics course by Nulearn is intended for:

Sales and Marketing professionals
Analysts
Working professionals from any domain
Social Media Managers
Company Directors
Digital Marketing Executives

Admission Details

Reach the Executive Development Programme in Digital Marketing and Analytics by tapping on https://www.nulearn.in/courses/executive-development-programme-in-digital-marketing-and-analytics.
On the top-right corner of the course’s homepage, locate and tap on “Apply Now.”
You will reach a new webpage with a short registration form. Already registered users can simply log in to proceed. If you are new to the website, enter your details, including your name, mobile number, email, and city and state of residence in the form.
In the “Select Programme” field, choose “Short Term Program” from the drop-down, and similarly, fill “Digital Marketing and Analytics” in the “Select Certification” field.
Click “Register” to continue with the process.
You will receive a verification email to verify your email ID.
Now, pay the application fee to fill the application form. You need to submit your resume as well.
A team of experts will review your application, and you will be informed about its result.
When selected, you will receive an LOI.
After this, you can make the fee payment to complete this admission process.

Application Details

You have to enter some of your details in a registration form for the Executive Development Programme Digital Marketing and Analytics online course. Candidates with prior accounts can log in to their accounts instead. The details to be included are your name, city and state of residence, email ID, mobile number, and a password. You also have to fill the programme type and certification name in the form from the respective drop-down menus.

The Syllabus

Introduction to Digital Marketing and Marketing Management Concepts
Developing digital marketing plan for offline and online firms, PR and Branding
The Downside to Traditional Marketing
Benefits of Digital Marketing
How We Use Both Digital & Traditional Marketing
Customer engagement and Customer Journey in Virtual world

Social Media Marketing
Social Media Marketing Strategy
Facebook and Instagram Marketing
Practical Exercise on Developing FB Pages and Effectively Managing the Page
Facebook Ads and Twitter Profile Management
Linkedin for Business and Managing Presence on Linkedin
Virtual Community Management
Youtube Videos and Facebook Groups

Google AdWords
Online Display and Search Advertising

Developing Effective Content
Content Tools

Understand Search Engines & Google
On-Page SEO
Off-Page SEO

Search Engine Algorithms
Local SEO & SEO Project Essentials
Search Engine Marketing and Keyword planning (SEM)

RFM Analysis and Optimizing Direct Mail Campaigns
Scheduling of Campaigns
Email Analysis

Mobile Marketing
App Based Marketing & App Store Optimization
App Stores- Google Play, iTunes App Store
App Analytics Tools

Digital Marketing Effectiveness
Google Analytics
Advertising Effectiveness

Recommendation System
Marketing Basket Analysis
Collaborative Filtering

Text Data Analytics
Network Data Analytics
Managing Twitter Data

Marketing Analytics
Descriptive, Predictive, and Prescriptive Analytics

Instructors

IIM Kashipur Frequently Asked Questions (FAQ's)

1: What are the fee payment options for Indian resident students?

Indian students can pay the course fee (Rs 75,000) in three simple instalments. Nulearn has an instalment plan in place with Rs 20,000 as the first instalment, and Rs 25,000 and Rs 30,000 as second and third instalments, respectively.

2: Can I join the Executive Development Programme in Digital Marketing and Analytics online course by Nulearn without any work experience?

It is mandatory to have a work experience of two or more years to enrol in the Digital Marketing and Analytics training program.

3: What are the minimum eligibility requirements for the Digital Marketing and Analytics course for a foreign student?

International students must hold a graduate degree or equivalent from a recognized university in their respective countries to become eligible for the Digital Marketing and Analytics program.

4: What tools will be employed in this Executive Development Programme in Digital Marketing and Analytics training course?

You will use Google AdWords, Youtube Advertising, Google Analytics, Facebook Ads, WordPress, LinkedIn Advertising, etc., during this Nulearn training.

5: Who can I reach out to in case of a query for the Digital Marketing and Analytics course?

On the course’s homepage, you can find a helpdesk window where you can address your queries. There is an option to communicate with a customer care executive over WhatsApp as well.