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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Content is the king, this phrase is very appropriate in the scenario of today’s world. The Internet has become a source of everything, the accessibility of everything is there at our fingertips. The Internet is flooded with websites giving essential information to users. But what distinguishes a website from a reliable website is its content. The Strategy of Content Marketing course is the initiative by the UC Davis, University of California, and a leading content marketing authority, Copy blogger. This is specially designed for learners who are keen to learn about content marketing.

The Strategy of Content Marketing training lays emphasis on content marketing and makes an efficient strategy for content development. Students will be trained online by the experts and the curriculum ensures comprehensive development of the students. This is a 5-week online course available on the platform of Coursera, the classes for the same can be completed in approximately 19 hours. The course shall focus on the complete learning process through assignments, quizzes, reading material, and videos. The candidate will also receive The Strategy of Content Marketing certification from the University of California, Copy Blogger, and Coursera.

Also, Read

The Highlights

5 weeks duration
19 hours of classes
Online course
Shareable certification
Self-paced learning
Graded assignments
Quizzes and programming assignments
Financial Aid

Programme Offerings

5 Weeks Duration
trained by experts
Online Course
Shareable Certification
Flexible Deadlines
Graded Assignments
Feedback
quizzes
assessments
Financial aids

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 2250	yes	Coursera

Coursera is accepting The Strategy of Content Marketing certification fee through the online mode. The candidate can pay using a credit card, debit card, and internet banking. The certification fee is only for the candidates who are opting for the certification course. The candidates who have opted for audit mode shall be exempted from paying any fee. However, there will be no benefits given to the candidate who has opted for audit mode. The detailed fee structure is mentioned below.

The Strategy of Content Marketing fee structure

Description	Fee in INR
The Strategy of Content Marketing	Rs.2,250

Eligibility Criteria

Certification Qualifying Details

The Strategy of Content Marketing certification is given by the UC Davis, University of California, Copyblogger, and Coursera to the students who have opted for the certification mode. The candidates who had enrolled in the audit mode shall not receive any certification. The learners should complete the course and associated assignments to receive a shareable certificate. The certificate could help the learner to secure a job with a decent package or to get a hike in their position.

What you will learn

Digital marketing skillsContent Management skills

The Strategy of Content Marketing certification syllabus will focus on the strategies that content marketers use to acquire and retain customers. The candidates will learn content writing, organizing, and implementing content marketing strategies. The candidate shall also be able to build their own personal brand through content marketing. By the end of the course, the learners will be able to grasp the following concepts proficiently.

Management
Content Marketing
Copywriting
Writing

Who it is for

Content WriterSearch Marketing StrategistDigital Marketing ExecutiveDigital Marketing ManagerContent Marketing Specialist

The Strategy of Content Marketing certification benefits the people who are seeking a secure future in the content marketing industry. The course will enhance the knowledge and skills of people who are working at the following designations.

Admission Details

To enroll yourself in the Strategy of Content Marketing online course, follow the steps mentioned below:

Step 1: Visit the portal of Coursera for the Strategy of Content Marketing course. The direct link for the course is https://www.coursera.org/learn/content-marketing.

Step 2: The screen with the detailed introduction of the course shall be displayed on the portal of Coursera.

Step 3: Click on the tab “Enroll for free” and sign up for the course.

Step 4: Complete the enrollment process by paying the Strategy of Content Marketing certification fee.

Step 5: Start learning by attending the Strategy of Content Marketing classes.

The Syllabus

Videos

The Strategy of Content Marketing Introduction
Module Introduction
What Should Content Do?
Overview of the Structure for Effective Content
Building Your Professional Brand
Tips for Building Your Professional Brand
I Have My Site, Now What?
Interview with Stefanie Flaxman - Editor-in-Chief
Interview with Stefanie Flaxman - Content Calendar

Readings

*IMPORTANT: A Note from UC Davis
How to Find Podcast Interviews
The 5 P Approach to Copy that Crushes It
Content Marketing Research (The Crucial First Step)

Practice exercise

The Content Marketing Ecosystem

Videos

The Strategic Context (7A Framework)
Overview of the 7A Framework
The First 2 A's of the Framework: Agility & Authenticity
Stealing Headlines for Attention
Capturing Audience Attention
Actions Steps 1, 2, 3
Call-to-Action & Risk Reversal
Expanding Your Network
Your "About" Page
The Last 2 A's of the Framework: Authority & Audience

Readings

How to Find Podcast Interviews
The Business Case for Agile Content Marketing
A Content Marketing Strategy That Works
Content Marketing (How to Build an Audience that Builds Your Business)
7A Framework

Practice exercise

The Strategic Context (7A Framework)

Videos

Mapping the Journey: Crafting a Content Marketing Strategy
Mapping the Journey
Empathy Maps
Experience Maps
Two Keys to Creating Irresistible Content

Readings

How to Find Podcast Interviews
Internet Marketing for Smart People

Practice exercise

Mapping the Journey: Crafting a Content Marketing Strategy

Videos

The Strategic Types of Content
Attraction Content
Affinity Content
Action Content
Making Action Content Actionable
Authority Content

Readings

How to Find Podcast Interviews
How to Create Content That Converts
How to Write Magnetic Headlines
Keyword Research (A Real World Guide)
How to Create Compelling Content
Email Marketing (How to Push Send and Grow Your Business)

Practice exercise

The Strategic Types of Content

Videos

Managing Your Content
Ethics and Professionalism
Plagiarism and Copyright Law
Introduction to Metrics
What Data Should I Pay Attention To?
Multimedia Content - Visuals
Multimedia Content - Audio and Video
Course Summary

Readings

Landing Pages (How to Turn Traffic Into Money)
Effective Content Promotion

Practice exercise

Managing Your Content

UC Davis Frequently Asked Questions (FAQ's)

1: What is the duration of The Strategy of Content Marketing online course?

The online course is of 5-weeks duration and the classes will be completed in 19 hours approximately.

2: What is the major concept on which the candidate will be trained in the course?

The course will guide the candidate on the strategies of effective content marketing.

3: Which institute is providing The Strategy of Content Marketing course?

This course is collaboratively provided by the University of California, Copyblogger and it is available on the online learning platform Coursera.

4: How can the candidate avail of financial assistance?

Financial assistance is available for the students who are opting for the certification mode. Students can avail of financial assistance at the time of registration.

5: Which language is opted for The Strategy of Content Marketing course?

The course is in the English language and it has subtitles in Arabic, French, Portuguese (European), Serbian, Italian, Vietnamese, German, Russian, English, and Spanish.