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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

A successful online marketing plan is essential to keep the brand recognizable and relevant in today's market. The Digital Marketing online course provided by UCT teaches how to reach the target audience by honing the internet marketing abilities required to improve personalisation and targeting, as well as to establish a cohesive cross-platform brand message.

According to a HubSpot report, 68% of marketers say paid online ads are "very essential" or "very critical" to their entire marketing plan. The Digital Marketing Training assists candidates in developing integrated marketing strategies that employ the appropriate tools for the task at hand and align online marketing objectives with underside business objectives.

A HootSuite report states that South Africans spend an average of 9 hours and 22 minutes a day on the internet. The syllabus covers various internet marketing topics such as Search Engine Optimisation, Social Media Management, Email Marketing, Public relation, Mobile marketing, Web designing, etc. With a certificate from the UCT, win the battle of attention as well as provide concrete evidence of your new marketing skills.

The Highlights

Projects and assessments
Split option of payment
Self-paced learning
Downloadable resources
8 weeks duration
Online learning
10-12 hours per week
Course provider Getsmarter
Shareable certificate
University of Cape Town offering

Programme Offerings

Infographics
Self-paced learning
online learning
video lectures
Offline resources
Case Studies
Live polls
quizzes

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	UCT Cape Town

Fee type	Fee amount in INR
Digital Marketing fees	Rs. 65,750

The Digital Marketing fee is Rs.65,750 . At the time of registration, entrants will have two payment options to choose from full pay or split pay. Entrants can either pay the complete course lump sum fee at once with no additional charge or they can pay the full amount in three payments a 3% administrative charge. EFT, credit/debit card, and bank transfer are all options for paying the fee.

Eligibility Criteria

Certification Qualifying Details

To qualify for the Digital Marketing certification, As defined in the study guide, applicants must pass all learning modules, submit group projects, assignments and engage in activities like quiz, polls, questionnaires, test, research studies, and so on. The evaluation is purely based on the submission of a series of online projects and assignments. Applicants must meet all of the criteria outlined in the coursebook in order to receive certification.

What you will learn

Social media skillsSEO skillsDigital marketing skillsSocial Media Marketing

Upon completing the Digital Marketing online tutorial, Learners will obtain practical knowledge in web development, statistics, Search Engine Optimisation, content writing, social media marketing, email marketing and PPC as well as a knowledge of the different parts and channels that comprise an integrated digital marketing plan. Trainees will also acquire knowledge that is transferable to a wide range of situations and sectors, at various career levels.

Who it is for

Social Media ManagerAdvertising ManagerSales RepresentativeSEO AnalystDigital Marketing Executive

Business owners, as well as current and prospective marketing experts, want to improve their brand's online exposure.
Those already working in marketing and want to refresh their abilities to meet new corporate demands.
Those who are fresh to the online marketing field and want to gain core digital marketing expertise guided by Industry experts.

Admission Details

To get admission to the Digital Marketing course for beginners by UCT, follow the steps mentioned below:

Step 1. Go to the course webpage

Step 2. Tap on the ‘Register Now’ button to start the admission procedure

Step 3. Mark the consent box to agree that you are aware of terms and conditions

Step 4. Fill in personal details to generate a profile on the Getsmarter platform

Step 5. Provide the billing address and sponsor details if applicable

Step 6. Pay the fee amount and begin the course.

The Syllabus

Identify the different digital marketing tactics
Recall the history of digital marketing
Show how the different digital marketing tactics work together
Explain future digital marketing trends
Recognize current digital marketing trends

Apply principles of striking visual web design
Recognize why the website is the centre of your digital marketing strategy
Review legal requirements for a website
Evaluate the user interface and user experience of a website
Analyze the content aspects of a website
Create a WordPress website by following a step-by-step process
Create a home page using Yola

Assess the benefits of web analytics
Outline the evolution of web analytics
Identify how to install Google analytics
Use key analytics statistics
Select what tools to use in order to measure and analyze online behavior
Evaluate analytics reports

Explain how search engines interact with websites
Define search engine optimisation (SEO)
Discuss why SEO is so important for your website
Apply SEO best practices
Differentiate between off-page and on-page optimisation
Recommend how best to optimise a website
Write content that optimises your website for search engines
Decide which feature or features of off-page, on-page, and general SEO best practices apply

Identify elements of a content marketing strategy
Recall the different types of online copywriting and where they are found
Identify the principles of good online copywriting
Contrast methods of writing for different online mediums (website, email, and blog)
Practice good online writing principles
Create web-optimized copy for a blog post
Recommend changes to a blog post to make it web-optimized

Differentiate between free and paid advertising
Identify the differences between online and offline advertising
Debate the pros and cons of free vs paid to advertise
Complete the steps in the process of creating a Facebook Ad
Outline the steps in the process of creating a Facebook Ad
Create a Facebook advertisement

Identify the different social media platforms
Define social networking
Outline a social media marketing strategy
Plan social media activities to assist a brand in achieving its marketing goals
Select appropriate social media platforms upon which to market your business
Analyze the benefits and risks of using emotion in viral marketing
Debate the importance of web PR and online reputation management
Differentiate between traditional and web PR
Use web PR tools to manage your online reputation

Identify why email marketing is such a useful tactic
Define email marketing
Identify the methods for growing your email database
Illustrate how to plan an email marketing campaign
Investigate the pros and cons of email marketing
Measure the success of an email marketing campaign
Create an email marketing newsletter

Discuss the prevalence of mobile technology in SA
Explain the concept of mobile marketing
Identify the key benefits of mobile marketing
Discuss the consumer behavior of Generation Z
Compare mobile marketing techniques and strategies
Apply SMS marketing best practices
Recommend specific mobile marketing techniques and strategies

Describe the different steps involved in compiling a digital marketing campaign
Identify why a holistic approach to digital marketing is vital
Evaluate techniques for creating an integrated and effective digital marketing campaign
Compile an all-encompassing online campaign
Apply the steps involved in creating an effective digital marketing campaign
Investigate tools and resources for continuing your digital marketing education
Investigate the changing nature of the digital marketing landscape in South Africa

Instructors

UCT Cape Town Frequently Asked Questions (FAQ's)

1: What is Digital Marketing?

Digital Marketing includes various practices like Email Marketing, Social Media Marketing, SEM, SEO, Content Marketing, Inbound Marketing, and Web Analytics.

2: What is the best digital marketing course available online?

The digital marketing course by the UCT is the best digital marketing online course.

3: Is digital marketing a good career?

Digital marketing is becoming a very profitable choice in this internet era, and the need for online marketing is expanding.

4: Is there any degree required for digital marketing?

A particular degree in the relevant discipline is not required to become a digital marketer. An accreditation in Internet Marketing will broaden your skills and knowledge to increase your employability.