- Introduction
- How Web Analytics works
- Building Blocks of Web and Digital Analytics
Role of Digital Marketing and Web Analyst
Online
₹ 449 3,499
Quick facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
The technologies that attempt to provide their users with a better understanding of their customers or clients include web analytics and digital marketing analytics. Digital marketing initiatives have a significant impact on website visitors, so the two are inextricably intertwined. Anil Batra, a speaker, author, executive, and instructor, designed the Web Analytics & Digital Marketing Analytics - Zero to Hero online certification, which is provided by Udemy and is aimed at digital marketing executives who want to improve their digital marketing strategies.
Web Analytics & Digital Marketing Analytics - Zero to Hero online training aims to teach individuals the foundational knowledge they require to use software like Google Analytics and Adobe Analytics to benefit their clients. The 43 hours of in-depth lectures in the Web Analytics & Digital Marketing Analytics - Zero to Hero online classes cover a variety of topics related to digital marketing analytics, web analytics, digital analytics, marketing analytics, and more.
The highlights
- Certificate of completion
- Self-paced course
- 43 hours of pre-recorded video content
- 1 article
- 1 downloadable resource
Program offerings
- Online course
- Downloadable learning resources
- 30-day money-back guarantee
- Unlimited access to course material
- Accessible on mobile devices and tv
Course and certificate fees
Fees information
certificate availability
certificate providing authority
What you will learn
After completing the Web Analytics & Digital Marketing Analytics - Zero to Hero certification course, individuals will gain an understanding of the principles involved with digital marketing as well as will be introduced to the strategies of web analytics and digital marketing analytics. Individuals will explore the functionalities of tools like Google analytics as well as will acquire knowledge of the difference between digital analytics and web analytics. Individuals will also gain knowledge of the fundamental concepts behind marketing analytics.
The syllabus
Introduction
Process
- Marketing Analytics process
- Strategy for Web and Digital Analytics
- Data and Tools
- Reporting, Analysis and Recommendations
- Optimization
- Next steps
- Test your knowledge
- Bonus Lecture
Instructors
Mr Anil Batra
Instructor
Freelancer
B.E /B.Tech, MBA