- Divisions of a Hotel
- Front Office
- Housekeeping Department
- Maintenance or Engineering Department
- Food and Beverage Department
- Accounting Department
- Sales and Marketing
- Supporting Departments
Certified Hospitality Sales and Marketing Management Professional
Acquire various skills and learn the actual meaning of Hospitality through this Certified Hospitality Sales and Marketing Professional Course.
Online
₹ 3,499
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Hospitality has always been a study of how to treat guests and how to be a good host. Such skills help candidates to get ahead in this field.
This course helps candidates to gain skills to work as a sales and marketing manager in the hospitality industry by enhancing their confidence and skills to be productive and efficient for the company. Vskills offers its candidates with online videos covering all the topics regarding Hospitality Sales and Marketing Professional in its syllabus. It also offers candidates proper guidance and helps in making CVs get various job opportunities.
This course leads to self-development and also talks about the behavioural changes which are needed to be good at being a sales and marketing professional.
With the proper introduction to hospitality and ways to implement marketing plans, this Certified Hospitality Sales and Marketing Professional Course is a one-stop destination for candidates looking to acquire training and skills in this field. Sales and Marketing Professionals get a lot of job opportunities and are one of the emerging jobs on various websites such as LinkedIn.
The highlights
- Online Exam
- Accessible Exam from anywhere online
- Sample questions for practice
- Profile Tag on Shine and Monster Job Portal
- Government certified document of completion is provided
- Certification by Vskills
- Lifetime accessibility for reading materials and eLearning
Program offerings
- Practice test paper
- Online e- learning videos
- Study materials
Course and certificate fees
Fees information
The fee amount payable for this Certified Hospitality Sales and Marketing Professional Course is Rs. 3,499
This fee amount for the course is exclusive of all taxes.
Certified Hospitality Sales and Marketing Professional Course
Head | Amount |
Programme Fees | 3,499 + taxes |
certificate availability
certificate providing authority
Eligibility criteria
Certifying Qualifying Details
The certification exam for this course is 50 marks. Candidates will have to acquire 25 marks to get this certificate of completion. There is no negative marking. The total duration of the exam will be 60 Minutes. This will be an online test. After clearing this test, the candidates will be given a certificate of completion.
What you will learn
The Certified Hospitality Sales and Marketing Professional programme will teach candidates a series of aspects throughout the programme. They are:
- They will have a complete understanding of sales promotion
- Learners will have relevant skills in digital marketing
- Other topics such as sales forecasting, theories of selling
- They will also have a proper education in implementing marketing plans
Who it is for
Job seekers who want opportunities in sales and marketing departments in the hospitality industry, students who want to learn more skills, professionals who want to add more weightage to their CV can enrol in the programme.
Admission details
Filling the form
Candidates who want to study Certified Hospitality Sales and Marketing Professional Course needs to follow the steps given below: -
Step 1: - To start the procedure, visit https://www.vskills.in/certification/hospitality/hospitality-sales-and-marketing-certification
Step 2: - They will see a tab ‘Buy Now’ after opening the website.
Step 3: - They will get into a new page that asks them to register themselves.
Step 4: - After creating their account, candidates need to login through their username and password.
Step 5: - Now the candidates need to select the desired course and choose the payment method.
Step 6: - Interested learners can easily make the payment and access the course after checkout.
The syllabus
Hotel Organization
Hotel Rooms
- Types of Hotel Rooms
Front Office
- Front Office Basics
- Front Office Operations
- Guest Cycle
- Sale Process
Room Reservation
- Reservation Basics
- Reservation Activities
- Factors Affecting Reservation
- Modes of Payment
- Types of Hotel Reservation Systems
- Sources of Reservations
- Managing Reservations
- Guest Registration
- Guest Check Out
- Payment with Different Payment Modes
- Revenue Management
- Yield Management
Theories of Selling
- “Right Set of Circumstances” Theory Of Selling
- “Buying Formula” Theory of Selling
- “Behavioral Equation” Theory
Prospecting, Objection Handling and Closing
- Prospecting
- Formulating Prospect Definitions
- Searching out Potential Accounts
- Sales Resistance
- Closing Sales
Sales Forecasting
- Types of Personal-Selling Objectives
- Market Potential
- Analyzing Market Potential
- Market Indexes
- Sales Potential and Sales Forecasting
- Sales Forecasting Methods
- Qualitative Forecasting Methods
- Poll of Sales Force Opinion
- Survey of Customers’ Buying Plans
- Projection of Past Sales
- Moving Average Method
- Regression Analysis
- Econometric Model Building and Simulation
- Converting Industry Forecast to Company Sales Forecast
Telesales Process
- Vaulting the Hurdle
- Catching the Prospect’s Interest
- Investigation
- Making the Sales Presentation
- Overcoming Objections
- Closing
Call Preparation
- Product or Service Knowledge
- Knowing the Purpose of Each Call
- Call Scripts
Marketing Strategies
- Strategic Intent
- Ansoff’s Product/Market Matrix
- The Boston Matrix
- Bowman’s Strategy Clock
- Generic Strategies – Michael Porter ()
- The danger of Being ‘Stuck in the Middle’
- Marketing Control
- Internal Marketing
- The Balanced Scorecard
- Gap Analysis
- KPI
Sales Promotions
- The Role of Sales Promotion
- Sales Promotion Objectives
- Consumer Sales Promotion Techniques
Implementation of Marketing Plans
- Marketing Implementation
- Marketing Action Plan
- The Marketing Plan Outline
- Market Segmentation
- Market Overview
- Competitive Overview:
- Writing SWOT
- Goals and Objectives
- Strategies
- Marketing Mix Strategy
- Place Strategy
- Scheduling
- Budgeting
- Assignment and Implementation
- Tracking Procedures
Digital Marketing
- Introduction
- E-Commerce
- Search Engine Optimization
- Social Media
- Behavioral Targeting
- Email Marketing
- Customer Relationship Management
How it helps
This Certified Hospitality Sales and Marketing Professional Course is a great way for candidates to learn the required training and skills to be efficient in the hospitality industry. Vskills also tags its learners in many websites like MonsterIndia.com and Shine.com and gives its learners lifetime access to e-learning. It also provides free practice tests for learners to practice easily. No negative marking is applied in the certification exam.
This course is suitable for professionals and gives them proper exposure to the hospitality industry. The certificate of completion given for this course also helps candidates to prove their skills to seek various job opportunities.
FAQs
Vskills will help learners to make their CV stronger and improve their skills to be ready to apply for big companies.
Vskills offers its candidates lifetime access to their e-learning videos and study material.
Candidates can sit for their certification exams online, anywhere.
Learners can only access the course after paying the course fees. This course is a one-time purchase and no instalments for the fee amount are allowed.