- Introduction to Course 2: Empathize, Define, and Ideate
- Collaboration and feedback on portfolio projects
- Empathize with users
- Recruiting research participants
- Optional: Prepare for user interviews
- Optional: Interviewing users
- Optional: Empathy Maps
- Identify user pain points
- Understand personas
- Wrap-up: Empathizing with users and defining pain points
Start the UX Design Process: Empathize, Define, and Ideate
Learn the basics of user experience (UX) design and ideate your ideas by enrolling in the Start the UX Design Process: Empathize, Define, and Ideate course
Beginner
Online
4 Weeks
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Course overview
The Start the UX Design Process: Empathize, Define, and Ideate certification course will equip you with key skills required to land entry-level user experience (UX) design jobs. This programme will cover the first phases of a project’s design process. You will also engage in activities related to the design process, which you can later add to your portfolio.
Current researchers and UX designers at Google will serve as your course instructors. The Start the UX Design Process: Empathize, Define, and Ideate training programme will also teach you how to come up with problem statements, identify various pain points, and find solutions to those problems. By the end of the course, you will be able to empathise with users and curate a seamless user experience.
All the course material is delivered through high-quality video lectures. Reading material is also provided to supplement your learning. The course also has many assignments and exercises to help you apply the concepts. A certificate will also be offered upon satisfactory programme completion.
The highlights
- A Google offering
- 100% online
- Shareable completion certificate
- Five-week training
- Takes 28 hours to complete
- English subtitles
- Beginner level course
- Flexible deadlines
Program offerings
- High-quality video lectures
- Discussion forum
- Exercises
- Reading material
- Certificate of completion
- Flexible deadlines
- English subtitles
Course and certificate fees
You can choose between the audit option and the paid option. The audit option lets you learn the Start the UX Design Process: Empathize, Define, and Ideate certification fee for free. The certificate option requires you to pay a fee. You can take a free trial for seven days before paying the fee.
Start the UX Design Process fee structure
Course | Fees |
Start the UX Design Process - Certificate Course Fee, 1 month | Rs. 1,148 |
Course Fee, 3 months | Rs. 2,296 |
Course Fee, 6 months | Rs. 3,444 |
certificate availability
certificate providing authority
What you will learn
After completing the Start the UX Design Process: Empathize, Define, and Ideate certification syllabus, you will be able to :
- Conduct competitive audits
- Generate ideas for providing solutions to user problems
- Empathise with users to understand their pain points and needs
- Develop problem statements to define user needs
- Create personas, empathy maps, user journey maps, and user stories to understand user needs
- Describe common UX research methods
- Start designing a mobile app or a new project to include in your UX portfolio
- Recognise and account for biases in user experience research
Who it is for
If someone who wants to settle for becoming a UX designer then this course shall be the one to choose.
Admission details
Step 1: https://www.coursera.org/learn/start-ux-design-process: Here’s the link for the Start the UX Design Process: Empathize, Define, and Ideate classes course page.
Step2: Click on the ‘Enroll for free’ button.
Step 3: Choose whether you want to pay for the certificate or audit the course.
Step 4: Sign-in or register.
Step 5: Make the payment. If you have chosen the audit option, you will be granted access to the course instantly.
Filling the form
Start the UX Design Process: Empathize, Define, and Ideate online course doesn’t feature any application forms. You simply need to log in or create a new account to get started with the course. To log in, enter your name, email address, username, and unique password.
The syllabus
Week 1: Empathizing with users and defining pain points
Videos
Readings
- Welcome to Course 2
- Introduction to the portfolio project
- Understand empathy in UX design
- Determine research goals and questions
- Activity Exemplar: Define your research goals and questions
- Optional: Find and recruit interview participants
- Optional: Conduct user interviews
- Activity Exemplar: Build empathy with users to inform your research
- Build an empathy map
- Optional - Case studies: Products that address pain points
- Learn more about personas
- Exemplar: Create personas for the CoffeeHouse project
- Glossary
- Peer Review Success
Practice exercises
- Submit your choice of portfolio project prompt
- Activity: Define your research goals and questionstes
- Activity: Build empathy with users to inform your research
- Test your knowledge on user pain points
- Practice Activity: Create personas for the CoffeeHouse project
Week 2: Creating user stories and user journey maps
Videos
- Welcome to week 2
- Craft user stories
- Consider edge cases
- Ayan - Real world example of edge cases
- Create a user journey map
- Consider accessibility when empathizing
- Understand the curb cut effect
- Wrap-up: Creating user stories and user journey maps
Readings
- Learn more about user stories
- Activity Exemplar: Craft user stories for the CoffeeHouse project
- Activity Exemplar: Craft user stories for your portfolio project
- Optional - User journey map slides
- Activity Exemplar: Create user journey maps for the CoffeeHouse project
- Consider accessibility during user research
Practice exercises
- Practice Activity: Craft user stories for the CoffeeHouse project
- Activity: Craft user stories for your portfolio project
- Practice Activity: Create user journey maps for the CoffeeHouse project
Week 3: Defining user problems
Videos
- Welcome to week 3
- Create problem statements
- Define hypothesis statements
- Determine a value proposition
- Understand human factors
- Explore psychology principles that influence design
- Wrap-up: Defining user problems
Readings
- Define problem statements
- Optional - Learn more about defining user problems
- Define hypothesis statements
- Activity Exemplar: Build a problem statement and hypothesis statement for the CoffeeHouse project
- Activity Exemplar: Build a problem statement for your portfolio project
- Determine a value proposition
- Glossary
Practice exercises
- Weekly Challenge 3: Define user problems
- Self-Reflection: Problem statements and the 5 Ws framework
- Practice Activity: Build a problem statement and hypothesis statement for the CoffeeHouse project
- Activity: Build a problem statement for your portfolio project
- Self-Reflection: Create a value proposition for your portfolio project
- Test your knowledge on how psychology and human factors influence design
Week 4: Ideating design solutions
Video
- Welcome to week 4
- Understand design ideation
- Explore lots of ideas
- Recognize business needs during design ideation
- Scope the competition
- Limits to competitive audits
- Steps to conduct a competitive audit
- Use insights from competitive audits to ideate
- Vanessa - My journey to UX
- Use How Might We to ideate
- Use Crazy Eights to ideate
- Consider user journeys during ideation
- Wrap-up: Ideating design solutions
- Congratulations on completing Course 2: Empathize, Define, and Ideate
Readings
- Learn more about design ideation
- Learn more about competitive audits
- Steps to conduct a competitive audit
- Activity Exemplar: Create a competitive audit for the CoffeeHouse project
- How to present a competitive audit
- Best practices for How Might We
- Best practices for Crazy Eights
- Optional - Activity Exemplar: Ideate for your CoffeeHouse project using Crazy Eights
- Glossary
- Start the next course
Practice exercises
- Self-Reflection: Ideation in everyday life
- Test your knowledge on competitive audits
- Practice Activity: Create a competitive audit for the CoffeeHouse project
- Optional - Practice Activity: Ideate for your CoffeeHouse project using Crazy Eights
Scholarship Details
Coursera offers a financial aid option for those who can’t afford the Start the UX Design Process certification by Coursera course fee. All you have to do is fill and submit an application form for financial assistance. The form requires you to provide information such as your career goals, the need for financial assistance, your educational background, and your income. You will receive a reply within 10-15 days.
How it helps
The need for talented UX designers continues to grow. However, there is a shortage of UX designers to fill those roles. This Start The UX Design Process: Empathize, Define, and Ideate certification benefits by helping you take advantage of this deficit and land lucrative industry roles. Moreover, as the course is provided by Google, you will be trained by talented UX professionals from the organisation. Opting for the completion certificate will help you earn industry-recognised credentials and allow you to showcase your skills more efficiently.
FAQs
User experience (UX) designers curate the experience that users have while utilising products like apps, physical objects, and websites. They make those everyday interactions enjoyable, accessible, and valuable.
Adobe XD and Figma are the design tools covered in the seven programmes of the Google UX Design Certificate. The Start the UX Design Process programme focuses on the initial phases of the design process, so both Adobe XD and Figma will be introduced.
The Start the UX Design Process course doesn’t require you to have any prior experience in UX design.
No, university credits are not offered at course completion. However, some institutions accept Coursera certificates for credit. It’s better to check with the institution itself.
This course is four weeks long.
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