Professional Certificate in Digital Marketing is an online certificate course that is held for 21 weeks straight on the provider platform Emeritus with the collaborated association of the Imperial College Business School Executive Education. With this course, the participants can identify, create an impact, and also influence customers with the digital presence of their businesses.
Professional Certificate in Digital Marketing training is an interactive programme that is designed for equipping the students with the most in-demand skills of digital marketing. These skills will boost the participant’s marketing impact over different platforms that can accelerate their career in a digital world. Additionally, this online course will make sure that the candidates receive a completion participation certificate and an alumni status that opens up great opportunities ahead for them.
The Professional Certificate in Digital Marketing fee is £3,995. The candidates may pay affordably using the financing options while they are learning on the go.
Professional Certificate in Digital Marketing Fee Structure
Description
Amount in Pond
Programme Fee
£3,995
Eligibility Criteria
Certification qualifying details
Upon successful completion of orientation, assignments, course lectures, and case studies the eligible participants shall be getting a Professional Certificate in Digital Marketing from the Imperial College Business School Executive Education.
What you will learn
Digital marketing skills
Here’s after the Professional Certificate in Digital Marketing syllabus, the students will learn the following:
The candidates will be gaining a perspective of digital marketing tactics that are required for succeeding in this field.
For the betterment of consumer behavior, the candidates will be discovering the emerging tools, analytics, and technologies that may be leveraged.
These participants may build a comprehensive roadmap for supporting the digital marketing efforts of clients.
The students will be understanding different tools of customer segmentation for better customer service.
These candidates can help gain insights on the latest topics of artificial intelligence (AI) that is relatable to digital marketing.
The candidates can understand the digital marketing trends that are recently been developed.
Who it is for
The participants who can be targeted are:
Consultants who want to strengthen their knowledge in the areas of digital marketing strategies, and tools.
Career switchers who have a passion for digital marketing and want their careers to be switched in this direction.
Business owners who are looking to seek an understanding of digital tools for enhancing their results.
Admission Details
Here is Professional Certificate in Digital Marketing admission process:
Step 1: Visit the main official website: https://execed-online.imperial.ac.uk/professional-certificate-digital-marketing.
Step 2: Next find the ‘Apply Now’ button which must be tapped, and the link must be followed.
Step 3: After the link is opened, the participant must create their profile on Emeritus.
Step 4: Next the students have to fulfill their profile by completing the fee, and the application form.
Step 5: At the final step, these students who have successfully completed their profile, and fee payment are given admission.
Application Details
The application form has 2 elements, one is personal details and the other is professional information filling. The application form consists of only these two areas that have to be completely jotted down by the students and submitted.
The Syllabus
Become familiar with different customer segmentation strategies.
Learn to map target personas and their brand-related user journeys.
Develop the skills to garner attention and interest in your brand, online.
Generate communication strategies that deepen customer interaction levels with your brand.
Set up paid search campaigns for your brand.
Become familiar with paid marketing concepts including keyword research and ad targeting strategies.
Implement organic search algorithms.
Understand social signals and user behavior.
Understand gated, triggered, and repurposed content.
Develop strategies for measuring success.
Understand gated, triggered, and repurposed content.
Develop strategies for measuring success.
Get an understanding of the psychological barriers that can affect customer buying decisions.
Develop tactics for winning customer attention.
Learn about the importance of brand transparency.
Explore the need for social monitoring to achieve better brand engagement.
Learn about persuasive online engagement.
Explore new ways to keep your customers interested
The plan focused on paid search campaigns to deliver results.
Learn about factors that drive social engagement and measure their outcomes
Explore emerging social media platforms.
Differentiate between social and messenger platforms and identify ways to leverage each.
Understand k-means algorithms.
Understand the use cases of R software through a case study
Get hands-on experience with the applications of R software.