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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

The sector has actually gotten in a period where Digital Advertising disappears to be an optional device, however, has instead shown potential to be clubbed with Applied Analytics to disclose consumer fads never thought about in the past. This immersive combination makes this certificate program all the more valuable. It is your opportunity to refine abilities to multiply brand name awareness, encourage customers, and consequently expanding incomes multifold.

Customer presence for a lot of brands has actually shifted online in a big way. In doing so, a substantial amount of raw data is produced, therefore coming to be a priceless feedstock for digitally prepared organizations for refining it and also unveiling intelligible insights. On a different note, it is known that the return on investment on electronic investments beats most conventional advertising and marketing efforts.

IIT Bombay's Certificate Program in Digital Marketing, as well as Applied Analytics, has actually been thoroughly proctored for an excellent experience of the digital area as well as its abundant, untapped possibility. This program includes real-time online courses that will be productive for professionals in the Sales & Advertising room in addition to entrepreneurs.

The Highlights

Course lasting 6 months
Industry-rich staff
Exclusive pricing for corporates
Digital Marketing certification on completion
Classes proctored on Zoom
Offered by IIT Bombay

Programme Offerings

Digital Marketing process
Analytics in marketing
leveraging professional networks

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIT Bombay

The Certificate Program in Digital Marketing and Applied Analytics fee is as follows:

Early bird fee	Rs. 89,000
Standard fee	Rs. 1,04,000 + GST

Eligibility Criteria

Work experience

It is advisable to have at least 1 year of full-time, paid work experience after graduation

Education

Diploma holders and graduates are eligible

What you will learn

Marketing skillsSEO skillsKnowledge of Google analyticsSocial Media Marketing

Upon graduating from the Certificate Program in Digital Marketing and Applied Analytics, the participants will master the following concepts:

Get comfortable with handling Marketing campaigns and measuring their live performance over popular platforms such as Pinterest, LinkedIn, Instagram, and Twitter
Create various kinds of material such as books, study, blog sites to name a few
Use Video clip marketing for B2B as well as B2C businesses
End up being efficient in the subtleties connected with Online search engine marketing along with customer feedback
Implementation of electronic marketing approaches throughout numerous systems
Recognize the techniques involved in Programmatic Media buying and compare it with the offerings of Traditional methods
Implement Email marketing campaigns
Make a clear case around optimization in conversion metrics
Google Analytics reporting and data collection
Introduce professional analytical capabilities for the organization’s Digital Marketing campaigns
Expedite application of advanced analytics in all Digital Marketing campaigns
Equip yourself with vital elements of Descriptive Analytics such as Survey overview, Net Promoter Score, and Survey design
Evaluate media planning and Data visualization for Descriptive analysis
Collate and draw synergies from Regression analysis
Maximize revenue by gradually training the personnel on the use of prescriptive analytics

Who it is for

Brand Manager

The Certificate Program in Digital Advertising and Applied Analytics from IIT Bombay is a well-structured 6-month job launcher that enables future Digital Online marketers to improve their reach and boost conversions. You will discover how to create holistic Digital Advertising and marketing projects by incorporating the real fundamentals of consumer view in addition to the requisite advertising analytics to enhance the Roi.

This program will certainly be particularly helpful for the following groups of people:

Professionals in the typical advertising and marketing sector and also brand supervisors that are keen on discovering the performances of Digital Advertising for their services
Current graduates with little job experience wanting to make an access into Digital Advertising, and also as Brand Managers.
Experts have already taken part in Digital Advertising functions for their particular organizations seeking to maintain themselves abreast with the most up to date digital advertising and marketing development efforts paired properly with analytics tools as a modern methods
Company Leaders and Management Consultants intending to integrate a digital way of thinking in their advertising works to influence a new found method to development
Last but not least, entrepreneurs and small businesses intending to put Digital Advertising to good use for fast advertising growth

Admission Details

The admission steps for the Certificate Program in Digital Marketing and Applied Analytics are explained as follows:

Step 1: Fairly straightforward, please apply from the course’s home page. For instances, where the program commencement has been finalized, your session will be taken over to a new window.

Step 2: At this stage, please insert your preferred email address in the space provided to receive a One Time Password. To successfully verify your access and the genuity of the said email address, please copy the OTP and paste into its designated spot on the form. Next, you will be presented with 2 broad sections that cover your academic history and professional background.

Step 3: The payment is due on the last stage. Thus, please ensure that you have your credit/debit card handy with you as the payment link has a timed expiry.

Application Details

The application form is present online and opens up in a self-explanatory mode. You will be able to follow the instructions provided next to each question to finish the self declaration and proceed.

The Syllabus

Instructors

IIT Bombay Frequently Asked Questions (FAQ's)

1: Will the tuition fee be counted as a business expense for ITR purposes?

Please consult with your Chartered Accountant to get a confirmation on the same.

2: Is the Certificate Program in Digital Marketing and Applied Analytics classes available in languages other than English?

This Certificate Program in Digital Marketing and Applied Analytics online classes are only delivered with the medium of participation being English.

3: Is Digital Marketing good from a career perspective in India?

The online prevalence of businesses has grown many folds globally and India is not an exception. This appreciation is likely to continue well into the future and thus, enrolling in a Digital Marketing course is worth the effort and money.

4: Is this Certificate Program in Digital Marketing and Applied Analytics available part-time?

In a way, this course is part-time. This is because its 6-month duration is spread over classes that are delivered online, thereby the participants could very well keep their current jobs and still learn new skills.

5: What is the application deadline?

There will be three application deadlines to this program. The dates will be updated on the program webpage.

6: Are there any financing options available?

Currently, loan options are not available for this Certificate Program in Digital Marketing and Applied Analytics. However, an update on this topic will be provided on the course home page in due course of time.

7: What are the device requirements for an optimum learning experience?

While the computer requirements are fairly minimalistic, it is advisable to have an Intel Core i3 or better processor, paired with at least 4 GB RAM, a webcam, a decent microphone, and a stable internet connection. For more details, please visit the program home-page.