- Deepdive: social media platforms
- ROI-driven approach to social media marketing
- Online reputation management
- Introduction to social media marketing
- Influencer marketing
- Social media important tools & hacks
- Analytics & reporting
- The rise of voice & vernacular campaign planning & ideation hackathon
- Guest lecture
Online
3 Months
₹ 90,000
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Course overview
The Advanced Program in Digital Marketing training is for the candidates who are willing to learn the marketing strategies and techniques in the digital world. The concepts like Digital advertising and media planning, Marketing and advertising, website and UX basics, Social media marketing, Content marketing and search engine optimization, Leadership development are learnt by the students who join the Advanced Program in Digital Marketing programme.
The syllabus is designed by the top leaders of the industry. The students will receive various certificates from DigiGrad, Google, Facebook, HubSpot and Social Beat at the end of this course as a part of the Advanced Program in Digital Marketing certification benefits. To make the candidates feel easy to learn, the syllabus is divided into 7 modules and is stretched at a period of 380 hours. The programme also includes live sessions, projects and classroom learning for the better understanding of the subject of digital marketing.
The highlights
- 3 months certification programme
- Course offered by DigiGrad
- Initiative by IIM alumni and powered by the Social beat
- Digital programme
- Course is divided into 380 hours
- Classroom learning of 200 hours
- Live projects and internships of 160 hours
- 7 modules division of course
- Industry recognised certificate
- Certification from Facebook Blueprint
- DigiGrad certification
- Access of 6 months to placement training
- Case study learning as Harvard style
- Social Beat Digital Marketing Associate Certification
- Google Ads Search Certification
- Certification from Google Ads Display and Google Ads Mobile
- Google Ads Video and Google Ads Shopping certification
- Certificate from Google Analytics
- Certification from Social Beat Content Marketing Associate and HubSpot Content Marketing
Program offerings
- Classroom learning
- Workshops
- Guest lecture
Course and certificate fees
Fees information
- The Advanced Program in Digital Marketing certification course is a certification course where they get interns and assured placement assistance.
- To enroll in the Digital Marketing online course, they must complete the payment step by paying the Advanced Program in Digital Marketing fees of Rs. 90,000 through online payment methods like UPI, net banking etc.
Advanced Program in Digital Marketing fees details
Fee Category | Amount in Rs. |
Advanced Program in Digital Marketing course certification fee | Rs.90,000 |
certificate availability
certificate providing authority
Eligibility criteria
Certification Qualifying Details
The students need to complete the programme to get a certificate from DigiGrad, Google Ads, Facebook blueprint, HubSpot Academy, Social Beat. At the end of the course, each and every student will get an intern offer with Social Beat or any other companies for one month.
What you will learn
The students who join the Advanced Program in Digital Marketing certification course by DigiGrad will cover the following topics:
- The concepts from basics to advance in digital marketing are covered by the instructors that will make the candidates expert in marketing.
- This curriculum is designed by the industry leaders, which bridges the gap in the skill set for digital marketing.
- The support from the tutors regarding the course doubts and queries enhances the knowledge in-depth.
- The creativity of the students is improved through the Advanced Program in Digital Marketing certification syllabus.
- The candidates will have holistic learning and understanding of the topics such as social media marketing, leadership development, UX basics.
- The fundamentals of marketing and Search engine Optimization are also learnt by them
- Strategic thinking, the pillar of Brand marketing, is the most important skill for marketing.
- They shall also get a chance to work on live projects for various clients from different sectors.
- Each and every student will also get intern with Social Beat or any other of the partner companies for a time period of one month.
- The fundamentals of UX design, websites or app products and core principles of marketing will help them to learn digital marketing and get jobs in this field.
Who it is for
The following participants are encouraged to take up the course
- The students who are freshers and want to start their career can attend this course
- Entrepreneurs who would like to establish or promote their brand to the customers through online advertisement can attend this course.
- The participants who are marketing professionals will be benefited by this course as it helps them to sharpen their digital skills.
Admission details
To register for the Advanced Program in Digital Marketing programme, the users need to follow the below given admission steps
Step 1: The users need to click on the https://digigrad.in/digital-marketing-course-online-india/ URL given for registration.
Step 2: They should click the “Apply now” button. They should fill the details asked to apply.
Step 3: Then they will be directed to the payment completion webpage where they need to select the payment method.
Step 4: If the users want to pay the fees in instalments can select the EMI option.
Step 5: After verification and successful payment, they will be enrolled in the course.
Step 6: To earn the certificate of course, they must complete the entire course.
The syllabus
Social media marketing
Digital advertising and media planning
- Introduction to 15+ digital channels
- Defining consumer persona, segmentation & targeting
- Detailed analytics & reporting
- Affiliate marketing
- Performance marketing & branding
- Ad optimization- channelwise best practices
- Full funnel marketing
- Live case studies & ad campaign creation
- Digital advertising fundamentals
Content marketing and search engine optimization
- Content amplification strategies workshop
- Fundamentals of SEO
- Blogging & making money online
- Live case studies & SEO hackathon
- Advanced SEO
- Content design & planning
- Google analytics deepdive
- Detailed SEO reporting playbook
Marketing and advertising
- Marketing fundamentals
- Strategic thinking: pillars of brand marketing
- Creative thinking workshop
- Program induction
- Art & creativity in marketing
- Analysis of marketing campaigns
Leadership development
- Career & entrepreneurship opportunities
- Written & verbal corporate communication team management basics
- Presentation skills workshop
- Basics of client-agency communication
- The future of digital marketing (AR, VR, Voice, Vernacular, AI, ML)
Website and UX basics
- UX design fundamentals
- Website development tools
- Process orientation: wireframes to prototypes to development
- Data-driven approach to UX/Web optimisation
- Fundamentals of websites/app products
How it helps
The Advanced Program in Digital Marketing by DigiGrad gives deep learning as it provides basic knowledge to advance topics of digital marketing that will lay a strong foundation. The students will gain more knowledge related to the course as it covers the latest topics structured by industry experienced leaders. They can access the course and clear their queries and doubts through contacting mentors.
The Advanced Program in Digital Marketing certification makes them start or promote their brands in business through digital platforms with the principles of core marketing. The users who join this program get access to career assistance for up to 6 months through which they will become industry-required qualified candidates.
They will also gain real time experience from this course as they are given with live projects and internships for all the students who have registered for this programme. Many certifications from DigiGrad, Facebook, HubSpot, and Social Beat are given to them at the end of the programme. The jobs and career like Account Director, Associate VP, Head, EVP, Manager, Senior Manager, Digital Marketing executive, and Senior Digital Marketing Specialist can be expected by the students who pursue this course. This will enhance the life of the candidates.
FAQs
This course is a purely paid course which is framed by industry people who are experienced in this field and also it has many features like 100% placement assistance for 6 months and many certifications.
Yes, the students can sign up for free demo classes to get prior knowledge and glance of the Advanced Program in Digital Marketing online course.
Yes, the candidates can contact the mentors and clear their confusion about a career in digital marketing and get assisted by them. This course also provides placement assistance for a period of 6 months.
The companies like Social Beat, DigiFynd, Mphasis, Social Panga, Foranje, BizBucks and 22 languages provide working on live projects and interns to the students who have completed the course.
The students are given 200 hours of classroom learning for this course. The instructors are from top industries, award winning leaders and IIM alumni.
The certification is 360 hours of learning excluding the certification training else it is 380 hours or 3 months of training to complete the entire course with certification.
The jobs such as Account Director, Head / EVP, Manager, Senior Manager are available for the candidates who enroll and complete the course as a part of the Advanced Program in Digital Marketing certification benefits.
The industries that provide certificates include DigiGrad, Social Beat, Google, Facebook, and HubSpot upon the completion of the course.
The course fee can be paid online. The different payment methods are available such as UPI or QR, net banking, cards like Visa, MasterCard, RuPay and Maestro and also in instalments.
The students require a smartphone or laptops, computers or any other device with good internet connection can be used to attend the classes.