PGDM in Marketing: Course, Duration, Fees, Colleges, Syllabus, Career Options

PGDM Marketing is a two year long postgraduate diploma programme that aims to give students enhanced marketing abilities and strategic business knowledge. It gives students a thorough grasp of how to develop and carry out successful marketing strategies by covering a variety of subjects, such as consumer behaviour, brand management, digital marketing, sales management, and market research.

The programme provides jobs in sales, advertising, digital marketing, brand management, and market analysis. The training fosters critical thinking, communication, and problem-solving skills, all of which are necessary for creating successful marketing plans. The course gives graduates a competitive edge by keeping them up to date with the latest technologies and trends in the field.

PGDM Marketing offers graduates job opportunities with an average package of Rs. 5.8 LPA in companies like Procter & Gamble, Unilever, Nestlé, Coca-Cola, Hindustan Unilever Limited and ITC Limited. Graduates can find employment in job profiles like Brand Manager, Market Research Analyst, Content Marketing Specialist and Customer Relationship Manager.

PGDM Marketing Course Details

PGDM Marketing Eligibility

In order to pursue PGDM Marketing, candidates must satisfy certain eligibility criteria. These requirements may vary by the institute. However, some basic criteria are:

• Candidates must have completed a relevant undergraduate degree from a recognised university.
• Candidates must score a minimum of 50 per cent in their respective undergraduate degrees.
• Relaxation of 5 per cent marks in minimum eligibility criteria shall be given to the candidate who belongs to the SC/ST category.

PGDM Marketing Admission Process

In order to get admission into PGDM Marketing, candidates must follow a predetermined admission procedure. The procedure can be different for all institutes. However, a general framework of the admission process is:

• The application forms of all the colleges must be filled out separately and before the deadline.
• The forms can be filled out either by visiting the college or through the official website of the college.
• The candidates must ensure that all the relevant documents are attached along with their application forms.
• The candidates must be present for the GD/PI rounds of different colleges, in case their application form gets shortlisted.

PGDM Marketing Entrance Examinations

Many colleges in India that provide PGDM Marketing to aspirants consider the entrance test scores along with the merit scores of applicants for the admission process. Candidates must appear for these relevant entrance examinations in order to be eligible for admission into PGDM Marketing:

CAT: The Common Admission Test is a computer-based test for admission in graduate management programs. The test consists of three sections: Verbal Ability and Reading Comprehension, Data Interpretation and Logical Reasoning, and Quantitative Ability.

• CAT Eligibility Criteria
• CAT Exam Preparation Tips
• CAT Cutoff

XAT: XAT is a national-level management entrance examination carried out by XLRI(Xavier School of Management), Jamshedpur for enrollment to management programs at XLRI and 148 other involved XAT institutes throughout the nation.

• XAT Eligibility Criteria
• XAT Cutoff
• XAT Syllabus

Cutoff of Top Colleges

Various universities offer PGDM Marketing, each having a distinct cutoff score or rank. Admission to a preferred university depends on several factors, including the candidate's merit and qualifying test results. To secure a spot, candidates must achieve a score, rank, or percentage above the specified cutoff.

Required Skills for PGDM Marketing

PGDM Marketing requires excellent analytical, communication, and creative problem-solving abilities. To remain competitive in the changing marketing landscape, professionals need to be skilled at managing brand image, comprehending customer behaviour, and using digital tools. Some of the relevant skills are:

• Digital Marketing Proficiency
• Customer-Centric Approach
• Project Management Skills
• Networking and Relationship-Building
• Adaptability and Lifelong Learning
• Problem-Solving Skills

PGDM Marketing Syllabus

PGDM Marketing is for two years with a range of subjects related to organisational behaviour, marketing, and management principles. The programme prepares students for the corporate world by providing practical exposure and theoretical knowledge. A structured syllabus for PGDM Marketing offered by ISBS Pune is provided below:

PGDM Marketing Fees Structure

The fee structure of PGDM Marketing varies depending on the university and its location. The average annual fee ranges from Rs. 3.5 Lakhs to Rs. 11 Lakhs. Private universities usually charge a higher tuition fee, while public universities typically charge lower tuition fees. Scholarships and financial support are offered by many institutes to assist students in managing their expenses.

Scope of PGDM Marketing

PGDM Marketing has a wide range of applications, leading to a variety of job options across many sectors like retail, digital marketing, e-commerce, banking, consultancy, and fast-moving consumer goods. Graduates can work in brand management, sales, digital marketing, market research, and advertising with a solid background in consumer behaviour, branding, and market strategy.

Graduates are prepared for a variety of job roles, such as managing product launches, creating marketing campaigns, increasing consumer interaction, and maximising brand visibility. The demand for qualified marketing specialists is rising across traditional and digital channels as businesses adopt a customer-centric strategy. They are essential in establishing brand strategy, generating income, and setting up businesses for sustained success.

Career Options after PGDM Marketing

PGDM Marketing graduates can work in a variety of industries in positions centred on sales strategy, digital marketing, brand management, and market research. They can pursue meaningful careers that promote growth and client involvement, as there is a high demand for marketing expertise. Some of the job profiles offered to the graduates are as follows:

Top Recruiters

Leading businesses across a variety of industries, including consultancy, e-commerce, technology, and FMCG, are among the top recruiters for PGDM Marketing graduates. To advance brand strategy, improve client interaction, and maximise market presence, these companies look for qualified marketing specialists. Some of the top recruiters are:

• Procter & Gamble
• Unilever
• Nestlé
• Coca-Cola
• Hindustan Unilever Limited
• ITC Limited

Benefits of PGDM Marketing

Graduates are prepared for a competitive job market by having the fundamental knowledge of consumer behaviour, brand management, and digital marketing. The course provides real-world experience, developing the critical thinking and strategic decision-making skills necessary for prosperous marketing careers. The programme may result in beneficial networking opportunities and possible employment placements.

Expected Salary after PGDM Marketing

The expected salary of graduates can change depending on the recruiting company, the candidate's talents, and past experience. Over time, the income potential can rise drastically due to the increasing need for qualified marketing specialists. Some of the high-paying job profiles in the field are as follows:

Source: Ambition Box

List of Top Colleges in India offering PGDM Marketing

Many reputed colleges in India offer PGDM Marketing to aspirants. These colleges are highly renowned for their advanced infrastructure and technological advancements along with a highly qualified faculty. Some of the top colleges providing PGDM Marketing is as follows:

Top Government PGDM Marketing Colleges in India with Fees

A highly renowned government college in India offers PGDM Marketing at a relatively affordable tuition fee as compared to private colleges. University College, Kurukshetra University, Kurukshetra is a famous government college offering the programme to aspirants. The college provides a highly qualified faculty and good placement opportunities for graduates.

Top Private colleges in India offering PGDM Marketing

A list of top private colleges in India offers PGDM Marketing at a relatively higher tuition fee. However, these colleges provide technologically advanced facilities and a multipurpose campus along with a highly qualified faculty. In the table below, we have mentioned the popular private colleges and their respective fee structure.

PGDM Marketing graduates are prepared for a dynamic profession by gaining expertise in consumer insights, digital marketing, and brand strategy. It gives plenty of chances for development and promotion with a variety of professional pathways across industries. The degree is ideal for individuals who want to create powerful marketing campaigns and propel corporate success.