Degrees offered: B.A., B.A.(Hons), B.B.A, B.Com, B.Sc., Diploma, M.A.

What is Advertising

Advertising and Marketing Communication are subjects covered in Advertising and Mass Communication courses at the undergraduate level. The courses are directed at making students understand various ways of categorizing advertising on the basis of style, target audience, geographic scope, medium, and purpose. They are trained on Television Advertisements, Desktop Online Advertising, Mobile Advertising, Newspaper Advertising, Advertising in Magazines, Outdoor Advertising, Radio Advertising and Cinema Advertising. Studying Marketing Communication helps students know how to market to the public, how to do promotions, sales, and branding, understand the key factors of marketing communication, how to persuade and inform, how to form contact points, how to deal with all the stakeholders involved and subsequently communicating with them. One can pursue MBA in Advertising and Marketing Communication and Post Graduate Diploma in Advertising and Marketing Communication after obtaining an undergraduate degree.

Eligibility Criteria

PG: Candidates must hold a degree in Bachelor of Arts/Science/Commerce or Advertising and Mass Communication or in any other discipline along with a good score in entrance tests held for PG program held by the various state, central and private universities.

Scope of Advertising

  • Advertising and Marketing Communication Managers are in charge of managing accounts, handling content and campaigns and also writing and editing.
  • They are in charge of creatives and graphics and hosting and managing events.
  • Some of the positions offered to them are:

Account Executive

Account Manager

Account Director

Content Marketer

Advertising and Editorial Photographer


Creative Director

Creative Technologist

Course Fee for Advertising

Minimum Fees Maximum Fees
Private Government Private Government
19.00 K
B.Com in Advertising at Career College, Bhopal
7.05 K
B.Sc. in Advertising at Ranchi University, Ranchi
12.65 Lakhs
B.A.(Hons) in Advertising at Jagran Lakecity University, Bhopal
12.15 K
B.Com in Advertising at Shri Atal Bihari Vajpayee Government Arts and Commerce College, Indore
16.00 K
Other Masters in Advertising at Central India Institute of Mass Communication, Nagpur
10.05 K
P.G.D in Advertising at Uttarakhand Open University, Haldwani
8.00 Lakhs
P.G.D in Advertising at Pearl Academy, Mumbai
1.86 Lakhs
M.B.A in Advertising at IIS University, Jaipur
28.00 K
Diploma in Advertising at Mahatma Jyoti Rao Phoole University, Jaipur
25.71 K
Diploma in Advertising at Devi Ahilya Vishwavidyalaya, Indore
10.83 Lakhs
Diploma in Advertising at Pearl Academy, Mumbai
25.71 K
Diploma in Advertising at Devi Ahilya Vishwavidyalaya, Indore

Questions related to Advertising

Showing 8 out of 8 Questions

What is the difference between bachelor of fine arts in advertising in major & in advertising in arts and the bachelor of fine arts & Visual communication?

Professor RSS Mani 26th May, 2020

When I look at Bachelor of Fine Arts  related to advertising, The kind of job you expect will be encompassing all aspect of advertising but when you are doing Bachelor of fine Arts only with visual communication, You will be consent only working those domain of advertising pertaining to visual communication. For Exam Add, There is visual, There is a jingal & there is a content, if you do your programme in Mass Communication, You may work in all the three but if you do it in only visual communication, you will be focusing only on the object & image and how to make it interesting & eye catch so this is very fine point. I would suggest if you have not joined any of these courses better to do Macro course in beginning, Bachelor level do generic course, Master level do specialization, this is always a success mantra.

Prof. RSS Mani,

VP Institutional Development, ITM Group


is bba liberal art good or branding and advertising liberal arts? like scope wise

rajaman9300_7946061 Student Expert 10th Apr, 2020

Yes scope is pretty high as you will get knowledge of various fields like

Public Administration, Economics, Psychology, International relations, Business Administration, Mass Communication, English Literature and also subjects like Theatrical Arts, Mathematics, Science, Leadership, Music, Sports.

Few colleges i am listing down providing this course:



Symbiosys School of Liberal Arts

NMIMS, Mumbai

Ashoka University

Jindal School of Liberal Arts and Humanities


Which would be the best college in overall regards in Mumbai for doing Bachelors in Branding and Advertising?

Aakansha david 11th Mar, 2020

Hello Aditya,

Some good colleges for Bachelor's in Branding and Advertising in Mumbai are -

1. Pearls academy

2. National institute of computer arts

3. Institute of Logistics and Aviation Management (ILAM)

4. Garware Institute of Career Education and Development, University of Mumbai

5. Arina animation




i have done my masters in commerce with banking and finance specialisation currently i want to switch to mass media /journalism or into advertising. kindly guide me the suitable course i can take up also which among these have greater career prospects

Shiksha 11th Mar, 2020

Hello sreeja!

There are many opportunities to opt for mass communication, journalism or advertising after bachelor's and master's degree.

You can go for the following listed courses:

  • Diploma in mass communication and journalism of 2 years
  • M.A in Journalism and Mass Communication of 2 yrs.
  • Post Graduate Diploma in Business Journalism & Corporate Communication (DBJCC) of 1 yr
  • Ph.D. in Mass Communication 2 yrs
  • Mba in media management for 2 yrs (executive mba of 1 yr too)
  • Pgdm in mass communication & media
  • P.G. Diploma in Hindi Journalism 2 yrs.

These were few of the popular job oriented courses that you can go for.

I hope this helps.


top colleges for masters in advertising in India

LAKSHMI AMBIKA 12th Jan, 2020

Hello Ashita Singal,

it is good to know your zest to join in Mass Communication Colleges,

here are the list of colleges.

Indian Institute of Mass Communication, New Delhi

Xavier Institute Of Communications

Bharatiya Vidya Bhavan ’s Sardar Patel College of Communication & Management


for more details and info about list of colleges, here is the link: for any other details, connect with Carrers360.

Hope you do well. All the Best.

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