Advertising

Advertising

Degrees offered: B.A., B.A.(Hons), B.B.A, B.Com, B.Com(Hons), B.Sc., Diploma

What is Advertising

Advertising was introduced as a subject when advertising was considered a serious and popular domain in the marketing area of career. The Advertising course is an in-depth study of concepts, designing, marketing, communication, strategies, planning of advertising marketing.

It is a means of communication with an audience about the different products and services you offer, and it works on conveying a message to people by persuading them to buy or try their products. Advertising strategies are used by many enterprises and product companies to increase their product sales and gain profit when customers use their products. It ensures competitiveness among various industries. One can pursue an advertising course of study with a bachelor's degree in advertising and any related subjects, and masters in advertising or related subject course.

An individual does not necessarily need to study advertising subject alone, but any course related to communication, media, marketing and advertising can pursue career options in advertising. There is a rise in demand for individuals with advertising skills and knowledge due to the rise in competition among companies.

Eligibility Criteria (UG & PG) of Advertising

Each university requires various eligibility criteria from its candidates for admissions to various courses. For admissions to advertising and its related field of course, particularly, there are different criteria needed by the institution or colleges.

Let's take a look at the eligibility criteria for admissions to undergraduate and postgraduate degree courses in advertising.

For undergraduate degree

  • Candidates must have scored aggregate marks of a minimum of 50% in class 12.

  • An individual must have completed the previous course in any subject.

  • Entrance exams or merit base for admission process in the college as per their need.


For postgraduate degree

  • Candidates must have secured at least 55% or 60% in the previous degree course.

  • Must have completed a bachelor's degree in mass media communications or advertising, or any related subject course.

  • The admission process is mostly merit-based; however, some universities may require entrance exams. 


Entrance Exams for Advertising Course

Most universities do not require entrance exams for the advertising course, but several universities conduct entrance exams for admissions into advertising courses in their institutions.

XAT - Xavier's Aptitude Test, also known as XAT is a national level entrance exam organised by XLRI, Jamshedpur once every year for MBA/PGDM programs of more than 100 institutes. It is conducted through an online entrance exam and is 3 hours long. It is conducted across 71 cities in India.

IIMC Entrance Exam - IIMC (Indian Institute of Mass Communication) entrance exam is a university level entrance test for admissions to various post graduate mass communication courses across 6 IIMC campuses. It is conducted every year, and it is an offline mode of the exam with 120 minutes exam duration.

XIC OET - Xavier's Institute of Communications Online Entrance Test is an entrance exam conducted by Xavier's Institute of Communications, Mumbai for admission into various postgraduate courses offered in the field of mass media from the institution.

Scope of Advertising in India and Abroad

The study of advertising has a wide scope in marketing fields of work in India as well as abroad. If an individual has skills in designing, market strategy in advertising, high pitch knowledge in advertising, they can work in many good and re-known companies in India as well as abroad in the department of advertising and marketing.

Today, with the rise in competition among companies and industries, and where companies are looking forward to making the biggest profit and pitching their products to a different audience, the need for individuals with knowledge in advertising and marketing are largely in need and demand.

With many product companies emerging almost every year, there is a demand for the advertising field of work to introduce and advertise their products to potential customers, thereby increasing the demand for employees of the advertising field.

Individuals with skills and expertise in communication, strategy management and planning and designing of advertising marketing are highly in demand abroad too.

Course Fees Advertising

Minimum Fees Maximum Fees
Private Government Private Government
UG
19.00 K
B.Com in Advertising at Career College, Bhopal
12.15 K
B.Com in Advertising at Shri Atal Bihari Vajpayee Government Arts and Commerce College, Indore
12.65 Lakhs
B.A.(Hons) in Advertising at Jagran Lakecity University, Bhopal
12.15 K
B.Com in Advertising at Shri Atal Bihari Vajpayee Government Arts and Commerce College, Indore
PG
16.00 K
Other Masters in Advertising at Central India Institute of Mass Communication, Nagpur
10.05 K
P.G.D in Advertising at Uttarakhand Open University, Haldwani
8.00 Lakhs
P.G.D in Advertising at Pearl Academy, Mumbai
1.41 Lakhs
M.A. in Advertising at Tilak Maharashtra Vidyapeeth, Pune
DIPLOMA
28.00 K
Diploma in Advertising at Mahatma Jyoti Rao Phoole University, Jaipur
25.71 K
Diploma in Advertising at Devi Ahilya Vishwavidyalaya, Indore
20.00 Lakhs
Diploma in Advertising at Pearl Academy, West Delhi Campus, New Delhi
25.71 K
Diploma in Advertising at Devi Ahilya Vishwavidyalaya, Indore

Course Subjects

A wide variety of subjects are offered in the advertising course, which is all necessary for expertise in the field of advertising and marketing strategies. Some of the core subjects provided in undergraduate and postgraduate studies in advertising are given below.

Subjects for an undergraduate degree

  • Professional Communication theories

  • Advertising concepts and Visualisation

  • Creative and content writing

  • Regulation in Advertising and Public Relation

  • Designing

  • Marketing strategies

  • Contemporary issues in media

  • Advertising research


Subjects for a postgraduate degree

  • Introduction to Advertising

  • Principles of Public Relations

  • Communication Theory and Research Marketing

  • Production Techniques and Methods

  • Creativity and Campaign Planning

  • Media Planning

  • Marketing Strategies

  • Oral and Visual Communication 

Careers in Advertising

Pursuing a course study in advertising and marketing has a whole lot of scope in the future. Even though their pay may be a little less compared to other jobs, it is considered a passionate field of work. Careers in advertising greatly influence our daily lives, our product and service choices as a whole.

Therefore, they play an important role in marketing and advertising since they manage, plan, analyse, research about its audience needs and marketing trends.

The demand for employees from this field, of course, is rising with the emergence of companies and organisations each year, and they need individuals with advertising skills for marketing their products and services.

Every company adopts this field of employment since it has become a necessity in today's world with emerging high competitions.

Job Profiles and Top Recruiters

Job Profiles Offered to Advertising Graduates

Different job profiles are offered to individuals with a degree in advertising course subject. Various prestigious production companies in India and abroad recruit individuals from this subject background.

Job profiles and top recruiters for students with advertising course degree are given below.

Job Profile

Job Description

Project Manager

Project managers are responsible for planning, directing, organising specific projects for a company and ensuring that the projects are planned and completed in time and keep a track on the spending budgets too.

They play an important role in the advertising field of a company.

Production designer

They are responsible for creating and managing visual concepts of a film or theatre production.

They design and create styles for sets, graphics, props, costumes, and working closely with producers and directors while managing advertising events.

Data analyst

A data analyst interprets data information for improving a business, decision making, projects and much more.

They check and keep detailed information by keeping an eye to every detailed data information.

They make sure that the company's data are accurate and beneficial for the organisation.

Media planner

Media planners identify various strategies and new prevailing trends related to media and marketing.

They plan and make strategies which will help the company to achieve its goals and aims related to advertising by coordinating with teams and managing them.

Digital marketer

They optimise the structure of websites and content with the help of SEO and SEM, which is the basic work of a digital marketer.

They introduce their company to different social media and websites; they deal with the promotion of their brand company and their products to a different audience with the help of the internet.

Advertising director

Oversees different projects and campaigns launched by the organisation in all aspects.

Their duties vary from performing administrative tasks, contract negotiations, and maintaining relationships among their team members.

They manage and check all the plans and strategy details, and collaborate with teams of the advertising department as a director.


Top Recruiters in Advertising Field

  • JWT India

  • Hindustan Thompson Associates (HTA)

  • GroupM

  • Grey India

  • Dentsu Aegis

  • McCann Erikson India Ltd.

  • FCB-Ulka Advertising Ltd.

Required Skillset for Advertising

Various skills are necessary and needed for pursuing a course in advertising and to pursue a career field in this aspect. Communication skills, creativity, analytical skills and problem-solving skills are the most important skill sets required in advertising.

An individual need to have knowledge of media trends and should have the ability to take criticism in times of failure. An advertising graduate needs to keep up with up to date news and topics in marketing-related is necessary to make a good strategy and planning advertising marketing.

Additional knowledge and skills required are search engine optimisation, content writing, creative writing, and digital marketing which are the core subject skills needed while pursuing a course study of advertising. 

Course Curriculum for Advertising

The course curriculum of advertising provides an in-depth study in media, communication, marketing strategy and management concepts and skills to its students, preparing them for their future.

The course generally aims to provide training to its students to identify problems and be able to plan and manage advertising contents in the world of marketing. They are taught about communicating skills with clients, leadership and problem-solving skills with a variety of subjects. 

Questions related to Advertising

Showing 16 out of 16 Questions
37 Views

I am a working professional with 17yrs of experience in Advertising sales.I have done MBA in Marketing. Is it advisable to go for UGC NET at the agenof 43? what are the prospect of qualifying UGC Net for me.Please guide. please

darshita 14th Jan, 2021

Hello,

As per required UGC NET 2020 education qualification, candidates possessing a post-graduate degree with 55% marks are eligible to apply for the exam. Candidates should not be more than 30 years in age for JRF but there is no age restriction to apply for the post of Assistant Professor.

Eligibility criteria for UGC net exam is

  • Master’s Degree holders with a minimum of 55% marks (50% for reserved candidates) can register for the exam.
  • Students in the final year of the master’s program or waiting for its result can also apply for the exam.
  • Ph.D. degree holders who completed their master’s degree before September 19, 1991 will be given a relaxation of 5% in aggregate marks.
  • Applicants must not be more than 30 years of age as on June 1, 2020 to apply for Junior Research Fellowship.
  • SC, ST, OBC, PWD, Transgender and Women candidates are given an age relaxation of up to 5 years.

https://competition.careers360.com/exams/ugc-net#:~:text=UGC%20NET%202021%20Educational%20Qualification&text=50%25%20marks%20in%20Master's%20Degree,Candidates%20who%20are%20Ph .

You can refer to this link for more information about the course.

Hope this helps!!!



35 Views

On which date MA in Advertising and Marketing/ MA in Public Relations and Event management admission form will release.

Ambika Ashok 15th Jan, 2021

Hello Aspirant,

I assume you asking about Amity University . If yes then, Amity University 2021 admission process began from December 24 and online the application form is available on their official website. For admissions to UG and PG programmes offered by the university you should fill the Amity University admission form till the last date of the submission. The last date is yet to be notified. The entrance exams will be conducted in the month of April or May, 2021. You may visit the below link to know in detail about the application process. Also keep checking the college website for timely updates regarding admission.

https://www.google.com/url?sa=t&source=web&rct=j&url=https://university.careers360.com/articles/amity-university-admission/amp&ved=2ahUKEwjt6vTx_53uAhVQc3AKHcR6BHwQFjAJegQILBAB&usg=AOvVaw27p_w1WjvMVoBswJoXKJV2&ampcf=1

All the best

19 Views

May I know which are the best colleges to do our pg course in advertising in India

Hello

Here are some good colleges for advertising in india

1. Apeejay Institute of mass communication, new delhi

2. Manav Rachna university, Faridabad

3. Jagran Institute of management and mass communication, Noida

4. Indian institute of mass communication, Delhi

5. Xavier institute of communication, mumbai.

These are good colleges of pg course in  advertising in india which offer good package.

Hope my answer will help you

Thank you

39 Views

Iam an MBA ( Media Management) and subject were like Advertising PR , Marketing etc can i apply for IBPS SO?

Rishabh Jain 4th Oct, 2020

Hello there. Hope you are doing good. I would like to tel you that IBPS SO has various posts and each post has different eligibility criteria. Your subjects are not enough to qualify for any of the post as mentioned by IBPS SO. I am sharing a link with you which contains all the information required for IBPS SO. You can refer to the link for all the details.

https://competition.careers360.com/articles/ibps-so-eligibility

I hope you found this answer helpful. Good luck for your future.

65 Views

Which one is a good choice a state government college or a private college on placement perspective. In short Im comparing LNCT and RGPV on the basis of placement? Please someone reply me without any advertising.

Rashmi khemariya 10th Sep, 2020

Hello people!

Well, studing in a government college is always being an advantageous for students. But if you are looking for real opportunities, then private colleges are full of such opportunities. Private collages brings you the best companies for placements and real time experiences.

Comment related queries.

Keep going!

The question have been saved in answer later, you can access it from your profile anytime. Access now

Explore Media Journalism colleges in other popular locations

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

Careers360 App
  • 150M+ Students
  • 24,000+ Colleges
  • 500+ Exams
  • 1500+ E-books
  • Economic Times
  • Financial Express
  • Firstpost
  • Livemint