Advertising
Degrees offered: B.A., B.A.(Hons), B.B.A, B.Com, B.Com(Hons), B.F.A., B.Sc.
What is Advertising
Advertising was introduced as a subject when advertising was considered a serious and popular domain in the marketing area of career. The Advertising course is an in-depth study of concepts, designing, marketing, communication, strategies, planning of advertising marketing.
It is a means of communication with an audience about the different products and services you offer, and it works on conveying a message to people by persuading them to buy or try their products. Advertising strategies are used by many enterprises and product companies to increase their product sales and gain profit when customers use their products. It ensures competitiveness among various industries. One can pursue an advertising course of study with a bachelor's degree in advertising and any related subjects, and masters in advertising or related subject course.
An individual does not necessarily need to study advertising subject alone, but any course related to communication, media, marketing and advertising can pursue career options in advertising. There is a rise in demand for individuals with advertising skills and knowledge due to the rise in competition among companies.
Eligibility Criteria (UG & PG) of Advertising
Each university requires various eligibility criteria from its candidates for admissions to various courses. For admissions to advertising and its related field of course, particularly, there are different criteria needed by the institution or colleges.
Let's take a look at the eligibility criteria for admissions to undergraduate and postgraduate degree courses in advertising.
For undergraduate degree
Candidates must have scored aggregate marks of a minimum of 50% in class 12.
An individual must have completed the previous course in any subject.
Entrance exams or merit base for admission process in the college as per their need.
For postgraduate degree
Candidates must have secured at least 55% or 60% in the previous degree course.
Must have completed a bachelor's degree in mass media communications or advertising, or any related subject course.
The admission process is mostly merit-based; however, some universities may require entrance exams.
Entrance Exams for Advertising Course
Most universities do not require entrance exams for the advertising course, but several universities conduct entrance exams for admissions into advertising courses in their institutions.
XAT - Xavier's Aptitude Test, also known as XAT is a national level entrance exam organised by XLRI, Jamshedpur once every year for MBA/PGDM programs of more than 100 institutes. It is conducted through an online entrance exam and is 3 hours long. It is conducted across 71 cities in India.
IIMC Entrance Exam - IIMC (Indian Institute of Mass Communication) entrance exam is a university level entrance test for admissions to various post graduate mass communication courses across 6 IIMC campuses. It is conducted every year, and it is an offline mode of the exam with 120 minutes exam duration.
XIC OET - Xavier's Institute of Communications Online Entrance Test is an entrance exam conducted by Xavier's Institute of Communications, Mumbai for admission into various postgraduate courses offered in the field of mass media from the institution.
Scope of Advertising in India and Abroad
The study of advertising has a wide scope in marketing fields of work in India as well as abroad. If an individual has skills in designing, market strategy in advertising, high pitch knowledge in advertising, they can work in many good and re-known companies in India as well as abroad in the department of advertising and marketing. Today, with the rise in competition among companies and industries, and where companies are looking forward to making the biggest profit and pitching their products to a different audience, the need for individuals with knowledge in advertising and marketing are largely in need and demand.
With many product companies emerging almost every year, there is a demand for the advertising field of work to introduce and advertise their products to potential customers, thereby increasing the demand for employees of the advertising field. Individuals with skills and expertise in communication, strategy management and planning and designing of advertising marketing are highly in demand abroad too.
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Course Fees Advertising
| Minimum Fees | Maximum Fees | |||
|---|---|---|---|---|
| Private | Government | Private | Government | |
| UG |
45.66 K
B.Com in Advertising at Shri Vaishnav College of Commerce, Indore
|
12.15 K
B.Com in Advertising at Shri Atal Bihari Vajpayee Government Arts and Commerce College, Indore
|
12.65 Lakhs
B.A.(Hons) in Advertising at Jagran Lakecity University, Bhopal
|
12.15 K
B.Com in Advertising at Shri Atal Bihari Vajpayee Government Arts and Commerce College, Indore
|
| PG |
16.00 K
Other Masters in Advertising at Central India Institute of Mass Communication, Nagpur
|
15.08 K
P.G.D in Advertising at University of Lucknow, Lucknow
|
11.20 Lakhs
P.G.D in Advertising at Pearl Academy, Mumbai
|
1.28 Lakhs
MBA in Advertising at Devi Ahilya Vishwavidyalaya, Indore
|
| DIPLOMA |
75.00 K
Diploma in Advertising at South Delhi Polytechnic for Women, Delhi
|
25.71 K
Diploma in Advertising at Devi Ahilya Vishwavidyalaya, Indore
|
20.00 Lakhs
Diploma in Advertising at Pearl Academy, West Delhi Campus, New Delhi
|
25.71 K
Diploma in Advertising at Devi Ahilya Vishwavidyalaya, Indore
|
Course Subjects
A wide variety of subjects are offered in the advertising course, which is all necessary for expertise in the field of advertising and marketing strategies. Some of the core subjects provided in undergraduate and postgraduate studies in advertising are given below.
Subjects for an undergraduate degree
Professional Communication theories
Advertising concepts and Visualisation
Creative and content writing
Regulation in Advertising and Public Relation
Designing
Marketing strategies
Contemporary issues in media
Advertising research
Subjects for a postgraduate degree
Introduction to Advertising
Principles of Public Relations
Communication Theory and Research Marketing
Production Techniques and Methods
Creativity and Campaign Planning
Media Planning
Marketing Strategies
Oral and Visual Communication
Careers in Advertising
Pursuing a course study in advertising and marketing has a whole lot of scope in the future. Even though their pay may be a little less compared to other jobs, it is considered a passionate field of work. Careers in advertising greatly influence our daily lives, our product and service choices as a whole. Therefore, they play an important role in marketing and advertising since they manage, plan, analyse, research about its audience needs and marketing trends.
The demand for employees from this field, of course, is rising with the emergence of companies and organisations each year, and they need individuals with advertising skills for marketing their products and services. Every company adopts this field of employment since it has become a necessity in today's world with emerging high competitions.
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Upcoming trends
With every change that takes place in marketing and advertising trends, new subject topics are introduced in the course each alternate year to have updated knowledge in the present trends and topics in the related subject course. Short video ads, social media advertising, digital marketing and technology in advertising, cinema graphs are the trends focused for future and present in the field of advertising.
Maximum use of graphic designing and strategy management in advertising is considered crucial in the subject course. To have a better future scope in the field of marketing and advertising related fields, individuals are taught various new trends and topics that will benefit them in their future scope.
Job Profiles and Top Recruiters
Job Profiles Offered to Advertising Graduates
Different job profiles are offered to individuals with a degree in advertising course subject. Various prestigious production companies in India and abroad recruit individuals from this subject background.
Job profiles and top recruiters for students with advertising course degree are given below.
Job Profile | Job Description |
Project managers are responsible for planning, directing, organising specific projects for a company and ensuring that the projects are planned and completed in time and keep a track on the spending budgets too. They play an important role in the advertising field of a company. | |
Production designer | They are responsible for creating and managing visual concepts of a film or theatre production. They design and create styles for sets, graphics, props, costumes, and working closely with producers and directors while managing advertising events. |
A data analyst interprets data information for improving a business, decision making, projects and much more. They check and keep detailed information by keeping an eye to every detailed data information. They make sure that the company's data are accurate and beneficial for the organisation. | |
Media planner | Media planners identify various strategies and new prevailing trends related to media and marketing. They plan and make strategies which will help the company to achieve its goals and aims related to advertising by coordinating with teams and managing them. |
Digital marketer | They optimise the structure of websites and content with the help of SEO and SEM, which is the basic work of a digital marketer. They introduce their company to different social media and websites; they deal with the promotion of their brand company and their products to a different audience with the help of the internet. |
Advertising director | Oversees different projects and campaigns launched by the organisation in all aspects. Their duties vary from performing administrative tasks, contract negotiations, and maintaining relationships among their team members. They manage and check all the plans and strategy details, and collaborate with teams of the advertising department as a director. |
Top Recruiters in Advertising Field
JWT India
Hindustan Thompson Associates (HTA)
GroupM
Grey India
Dentsu Aegis
McCann Erikson India Ltd.
FCB-Ulka Advertising Ltd.
Average Salary
Salary range differs from an individual's degree in achievements, skills, knowledge, expertise level.
Job Profile | Income Per Annum |
Project Manager | Rs. 5 to 7 lakhs p.a. (Approx.) |
Digital Marketer | Rs. 4 to 6 lakhs p.a. (Approx.) |
Graphic Designer | Rs. 4 to 7 lakhs p.a. (Approx.) |
Advertising Director | Rs. 5 to 8 lakhs p.a. (Approx.) |
Analyst | Rs. 4 to 7 lakhs p.a. (Approx.) |
Media Planner | Rs. 4.5 to 7.5 lakhs p.a. (Approx.) |
Required Skillset for Advertising
Various skills are necessary and needed for pursuing a course in advertising and to pursue a career field in this aspect. Communication skills, creativity, analytical skills and problem-solving skills are the most important skill sets required in advertising. An individual need to have knowledge of media trends and should have the ability to take criticism in times of failure. An advertising graduate needs to keep up with up to date news and topics in marketing-related is necessary to make a good strategy and planning advertising marketing.
Additional knowledge and skills required are search engine optimisation, content writing, creative writing, and digital marketing which are the core subject skills needed while pursuing a course study of advertising.
Course Curriculum for Advertising
The course curriculum of advertising provides an in-depth study in media, communication, marketing strategy and management concepts and skills to its students, preparing them for their future. The course generally aims to provide training to its students to identify problems and be able to plan and manage advertising contents in the world of marketing. They are taught about communicating skills with clients, leadership and problem-solving skills with a variety of subjects.
Popular Advertising Entrance Exams in India
Popular Advertising Colleges in India VIEW ALL
Chandigarh University
- Fees: ₹ 423,000
- Exams: Chandigarh University (CUCET)
PUCHD
- Fees: ₹ 37,100
Sharda University
- Fees: ₹ 349,500
Lucknow University
- Fees: ₹ 15,080
Frequently Asked Questions (FAQs)
Question: What are the basic skills required for pursuing the Advertising course?
Answer :
Different skills like creativity, communications, basic marketing, designing, problem-solving are some of the necessary skills an individual must adopt for pursuing a course degree in advertising or even for future career scope.
However, individuals learn all the necessary skills while pursuing the course study when they learn about the subjects. They learn skills in digital marketing, SEO, advertising management, designing, planning, analysing over the course persuasion.
Question: What are the different types of advertising?
Answer :
Different types of advertising strategies are studied in an advertising course since it covers various types under the course subjects. Social media advertising, mobile advertising, broadcast advertising, television advertising, website advertising, print advertising, mail advertising, are the different types of advertising studied in an advertising course.
Question: What is SEO Digital Marketing?
Answer :
Search Engine Optimisation, also known as SEO in digital marketing plays an important role in advertising and promotion of various services and products of a company, or in promoting the company brand as a whole.
The success and popularity of the company or website depending on the use of right keywords in SEO. Today, SEO is considered important knowledge and an individual with knowledge in SEO has more chances to get employed and get high pay.
Question: What is the study of advertising?
Answer :
Advertising course provides understanding and in-depth study in the concepts and working of marketing, strategies, advertising, management, media, communications and application of designing and planning skills to promote services or products and to complete the degree course in the subject. In short, it is the study of various aspects of advertising and media communications.
Question: Is advertising a good career option?
Answer :
Advertising offers a wide range of careers in future. An individual can work at marketing companies, graphic designing, advertising companies, and much more. They can have a place in almost every company in the department of advertising.
They can work as a digital marketer, SEO experts, advertising director, production manager, project manager, and much more as per their interest and skills and knowledge.
Questions related to Advertising
Showing 24 out of 24 Questions
201 Views
Is BBA (branding and advertising) and BBA (marketing) the same thing?
21st Jul, 2022
Dear Aspirant,
BBA in Branding and Advertising is different from BBA in Marketing. Branding and Advertising is one of the many fields that come under Marketing. If you opt for BBA in Branding and Advertising, you would be studying a specialisation under Marketing and your studies will be restricted to just that. However a BBA in Marketing will give you comprehensive education regarding all different options available in marketing, including and not limited to Branding and Advertising, Public Relations, B2B Marketing, Brand Management, etc.
Answer later 30 Views
What is the role of advertising ?
27th Jun, 2022
hello, Unnati
Advertising is something which help customer to know more about the products. user will get an idea about the products and the use of product. By advertisement both consumers and seller got profit in their own way as consumer get to know about product in much deeper and with an effective way and seller can sell their product on larger scale and can increase the productivity and they can easily tell people about their product.
166 Views
Is there any entrance exam to get in nmims for branding and advertising? If there pls give me some details
25th Apr, 2022
Hello aspirant,
The BBA in Branding & Advertising improves students' understanding and ability to start, build, and manage brands and enterprises. This qualification blends financial management, economics, critical thinking, innovation, and entrepreneurship with company strategy and creativity. Graduate students interested in new business and communication enterprises will find a balanced combination of humanities and commerce in this programme. Students engage in multidisciplinary teams to solve real-world brand challenges as part of the qualification's experiential component.
Candidates interested in joining NMIMS' School of Branding and Advertising (SoBA) must take the NPAT, NMIMS' official entrance exam for Undergraduate and Integrated Degree Programs. Following the NPAT, a Divergent Thinking Test and a Personal Interview will be conducted.
To eligible for NPAT, a candidate must have completed 10+2 or an equivalent examination and received a minimum of 50% aggregate marks in any subject.
OR
Candidates who have completed a Diploma Engineering programme with a minimum of 50% aggregate are eligible to apply.
To know more details, you can freely visit our site provided below. Here you will get every information about NPAT exam.
Thank you
Hope this information helps you and all the best for you bright future
244 Views
Does nmims bba in branding and advertising is it compulsory to have mathematics in 12
23rd Jan, 2022
Hi there,
Eligibility criteria for admission in bba in branding and advertising is following:
Candidate must have passed 10+2 standard from a recognized board from any stream and must have obtained a minimum of 50% aggregate marks .
Candidate must passing diploma engineering with minimum 50% marks is eligible to apply.
So it is not compulsory to have mathematics in 12th standard.
Hope it helps you
Good luck!
25 Views
which book is best to refer to find about info of grading in commerce and advertising
3rd Nov, 2021
Hey there
Mentioned below are the name of the books which are on the topics commerce and Advertising:
- Gorilla advertising
- Business and commercial knowledge
- Selling and Advertising
- Commerce and Advertising management
- Imaging in advertising
- The ruthless 33 rules of local advertising
- Advertise your business
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