Application Process: 30 Mar, 2021 - 24 May, 2021
Exam Date: 30 May, 2021
Advertising was introduced as a subject when advertising was considered a serious and popular domain in the marketing area of career. The Advertising course is an in-depth study of concepts, designing, marketing, communication, strategies, planning of advertising marketing.
It is a means of communication with an audience about the different products and services you offer, and it works on conveying a message to people by persuading them to buy or try their products. Advertising strategies are used by many enterprises and product companies to increase their product sales and gain profit when customers use their products. It ensures competitiveness among various industries. One can pursue an advertising course of study with a bachelor's degree in advertising and any related subjects, and masters in advertising or related subject course.
An individual does not necessarily need to study advertising subject alone, but any course related to communication, media, marketing and advertising can pursue career options in advertising. There is a rise in demand for individuals with advertising skills and knowledge due to the rise in competition among companies.
Each university requires various eligibility criteria from its candidates for admissions to various courses. For admissions to advertising and its related field of course, particularly, there are different criteria needed by the institution or colleges.
Let's take a look at the eligibility criteria for admissions to undergraduate and postgraduate degree courses in advertising.
For undergraduate degree
Candidates must have scored aggregate marks of a minimum of 50% in class 12.
An individual must have completed the previous course in any subject.
Entrance exams or merit base for admission process in the college as per their need.
For postgraduate degree
Candidates must have secured at least 55% or 60% in the previous degree course.
Must have completed a bachelor's degree in mass media communications or advertising, or any related subject course.
The admission process is mostly merit-based; however, some universities may require entrance exams.
Entrance Exams for Advertising Course
Most universities do not require entrance exams for the advertising course, but several universities conduct entrance exams for admissions into advertising courses in their institutions.
XAT - Xavier's Aptitude Test, also known as XAT is a national level entrance exam organised by XLRI, Jamshedpur once every year for MBA/PGDM programs of more than 100 institutes. It is conducted through an online entrance exam and is 3 hours long. It is conducted across 71 cities in India.
IIMC Entrance Exam - IIMC (Indian Institute of Mass Communication) entrance exam is a university level entrance test for admissions to various post graduate mass communication courses across 6 IIMC campuses. It is conducted every year, and it is an offline mode of the exam with 120 minutes exam duration.
XIC OET - Xavier's Institute of Communications Online Entrance Test is an entrance exam conducted by Xavier's Institute of Communications, Mumbai for admission into various postgraduate courses offered in the field of mass media from the institution.
The study of advertising has a wide scope in marketing fields of work in India as well as abroad. If an individual has skills in designing, market strategy in advertising, high pitch knowledge in advertising, they can work in many good and re-known companies in India as well as abroad in the department of advertising and marketing.
Today, with the rise in competition among companies and industries, and where companies are looking forward to making the biggest profit and pitching their products to a different audience, the need for individuals with knowledge in advertising and marketing are largely in need and demand.
With many product companies emerging almost every year, there is a demand for the advertising field of work to introduce and advertise their products to potential customers, thereby increasing the demand for employees of the advertising field.
Individuals with skills and expertise in communication, strategy management and planning and designing of advertising marketing are highly in demand abroad too.
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A wide variety of subjects are offered in the advertising course, which is all necessary for expertise in the field of advertising and marketing strategies. Some of the core subjects provided in undergraduate and postgraduate studies in advertising are given below.
Subjects for an undergraduate degree
Professional Communication theories
Advertising concepts and Visualisation
Creative and content writing
Regulation in Advertising and Public Relation
Contemporary issues in media
Subjects for a postgraduate degree
Introduction to Advertising
Principles of Public Relations
Communication Theory and Research Marketing
Production Techniques and Methods
Creativity and Campaign Planning
Oral and Visual Communication
Pursuing a course study in advertising and marketing has a whole lot of scope in the future. Even though their pay may be a little less compared to other jobs, it is considered a passionate field of work. Careers in advertising greatly influence our daily lives, our product and service choices as a whole.
Therefore, they play an important role in marketing and advertising since they manage, plan, analyse, research about its audience needs and marketing trends.
The demand for employees from this field, of course, is rising with the emergence of companies and organisations each year, and they need individuals with advertising skills for marketing their products and services.
Every company adopts this field of employment since it has become a necessity in today's world with emerging high competitions.
Job Profiles Offered to Advertising Graduates
Different job profiles are offered to individuals with a degree in advertising course subject. Various prestigious production companies in India and abroad recruit individuals from this subject background.
Job profiles and top recruiters for students with advertising course degree are given below.
Project managers are responsible for planning, directing, organising specific projects for a company and ensuring that the projects are planned and completed in time and keep a track on the spending budgets too.
They play an important role in the advertising field of a company.
They are responsible for creating and managing visual concepts of a film or theatre production.
They design and create styles for sets, graphics, props, costumes, and working closely with producers and directors while managing advertising events.
A data analyst interprets data information for improving a business, decision making, projects and much more.
They check and keep detailed information by keeping an eye to every detailed data information.
They make sure that the company's data are accurate and beneficial for the organisation.
Media planners identify various strategies and new prevailing trends related to media and marketing.
They plan and make strategies which will help the company to achieve its goals and aims related to advertising by coordinating with teams and managing them.
They optimise the structure of websites and content with the help of SEO and SEM, which is the basic work of a digital marketer.
They introduce their company to different social media and websites; they deal with the promotion of their brand company and their products to a different audience with the help of the internet.
Oversees different projects and campaigns launched by the organisation in all aspects.
Their duties vary from performing administrative tasks, contract negotiations, and maintaining relationships among their team members.
They manage and check all the plans and strategy details, and collaborate with teams of the advertising department as a director.
Top Recruiters in Advertising Field
Hindustan Thompson Associates (HTA)
McCann Erikson India Ltd.
FCB-Ulka Advertising Ltd.
Various skills are necessary and needed for pursuing a course in advertising and to pursue a career field in this aspect. Communication skills, creativity, analytical skills and problem-solving skills are the most important skill sets required in advertising.
An individual need to have knowledge of media trends and should have the ability to take criticism in times of failure. An advertising graduate needs to keep up with up to date news and topics in marketing-related is necessary to make a good strategy and planning advertising marketing.
Additional knowledge and skills required are search engine optimisation, content writing, creative writing, and digital marketing which are the core subject skills needed while pursuing a course study of advertising.
The course curriculum of advertising provides an in-depth study in media, communication, marketing strategy and management concepts and skills to its students, preparing them for their future.
The course generally aims to provide training to its students to identify problems and be able to plan and manage advertising contents in the world of marketing. They are taught about communicating skills with clients, leadership and problem-solving skills with a variety of subjects.
As per required UGC NET 2020 education qualification, candidates possessing a post-graduate degree with 55% marks are eligible to apply for the exam. Candidates should not be more than 30 years in age for JRF but there is no age restriction to apply for the post of Assistant Professor.
Eligibility criteria for UGC net exam is
You can refer to this link for more information about the course.
Hope this helps!!!
I assume you asking about Amity University . If yes then, Amity University 2021 admission process began from December 24 and online the application form is available on their official website. For admissions to UG and PG programmes offered by the university you should fill the Amity University admission form till the last date of the submission. The last date is yet to be notified. The entrance exams will be conducted in the month of April or May, 2021. You may visit the below link to know in detail about the application process. Also keep checking the college website for timely updates regarding admission.
All the best
Here are some good colleges for advertising in india
1. Apeejay Institute of mass communication, new delhi
2. Manav Rachna university, Faridabad
3. Jagran Institute of management and mass communication, Noida
4. Indian institute of mass communication, Delhi
5. Xavier institute of communication, mumbai.
These are good colleges of pg course in advertising in india which offer good package.
Hope my answer will help you
Hello there. Hope you are doing good. I would like to tel you that IBPS SO has various posts and each post has different eligibility criteria. Your subjects are not enough to qualify for any of the post as mentioned by IBPS SO. I am sharing a link with you which contains all the information required for IBPS SO. You can refer to the link for all the details.
I hope you found this answer helpful. Good luck for your future.
Well, studing in a government college is always being an advantageous for students. But if you are looking for real opportunities, then private colleges are full of such opportunities. Private collages brings you the best companies for placements and real time experiences.
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