Question : A product's unique selling proposition (USP) refers to:
Option 1: The lowest price in the market
Option 2: The product's distinct features or benefits
Option 3: The product's promotional activities
Option 4: The product's packaging design
Correct Answer: The product's distinct features or benefits
Solution : The correct answer is (b) The product's distinct features or benefits.
A product's unique selling proposition (USP) refers to the distinct features, benefits, or characteristics that set it apart from competitors in the market. It is the unique value proposition that a product offers to customers, emphasizing its unique qualities or benefits that are differentiating and compelling to the target market. The USP helps communicate why customers should choose a particular product over competing alternatives. It highlights the product's unique attributes that address customer needs, solve problems, or provide a competitive advantage.
