Question : Case Study:
FreshFruits Inc. experiences challenges in managing its supply chain, resulting in delayed deliveries and inconsistent product availability. What distribution challenge is highlighted in this case?
Option 1: Channel Conflict
Option 2: Reverse Logistics
Option 3: Exclusive Distribution
Option 4: Intensive Distribution
Correct Answer: Channel Conflict
Solution : The correct answer is (a) Channel Conflict.
Channel conflict occurs when there are disagreements or issues among members of a distribution channel, such as manufacturers, wholesalers, and retailers. In this case, the challenges in managing the supply chain could be causing conflicts and disruptions within the distribution channel, leading to delayed deliveries and inconsistent product availability. The inefficiencies in supply chain management can affect the smooth flow of products from the manufacturer to the end customers, resulting in disruptions in distribution.
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