Question : Case Study:
XYZ Pharmaceuticals conducts surveys and gathers feedback from patients and healthcare professionals to improve its products and services. What public relations function is evident in this case?
Option 1: Media Relations
Option 2: Corporate Communication
Option 3: Market Research
Option 4: Customer Relations
Correct Answer: Market Research
Solution : The correct answer is (c) Market Research.
Market Research involves gathering and analyzing information about markets, consumers, and competitors to guide decision-making and improve products or services. In this scenario, XYZ Pharmaceuticals is conducting surveys and gathering feedback from patients and healthcare professionals to understand their needs, preferences, and opinions regarding the products and services offered. This information is crucial for making informed business decisions, enhancing products and services, and maintaining a strong and positive relationship with customers, aligning with the objectives of market research in public relations.
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