Question : Personal selling is a form of promotion that involves:
Option 1: Using mass media to reach a large audience
Option 2: Sending direct mail to potential customers
Option 3: Interacting with customers on social media
Option 4: Face-to-face communication with potential buyers
Correct Answer: Face-to-face communication with potential buyers
Solution : The correct answer is (d) Face-to-face communication with potential buyers.
Personal selling is a form of promotion that involves direct, one-on-one interaction between a salesperson and potential buyers. It typically occurs in a face-to-face setting, such as a meeting, presentation, or sales visit. Personal selling allows for personalized communication, where the salesperson can tailor their message, address customer questions or concerns, and build a relationship with the potential buyer.
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