Question : The marketing mix helps in achieving which of the following objectives?
Option 1: Profit maximization
Option 2: Cost minimization
Option 3: Customer satisfaction
Option 4: Employee motivation
Correct Answer: Customer satisfaction
Solution : The correct answer is (c) Customer satisfaction
The marketing mix helps in achieving the objective of customer satisfaction. The marketing mix elements (product, price, place, and promotion) are strategically managed to create and deliver value to the target market, ultimately leading to customer satisfaction. By understanding customer needs and preferences, and aligning the marketing mix elements accordingly, companies aim to satisfy customers and build long-term relationships.
