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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based	Weekdays, Weekends

Course Overview

The Digital Marketing & Strategy training by Times Pro comprehensively covers the use of social media, mobile, and digital applications for various marketing campaigns. It will take a deep dive into different marketing concepts and how you can implement them in the digital world.

Moreover, the Digital Marketing & Strategy certification syllabus spans 12 months. All the classes will only be scheduled once a week, typically on weekends, and delivered through a mix of online and classroom sessions.

Other than the lectures, the Digital Marketing & Strategy course will also feature various learning materials, including simulations, case studies, and tool demonstrations. You will also need to sit for online assignments and exams from time to time.

At last, you will be working on a hands-on capstone project to practice your acquired skills with a real-time campaign. If you complete the Digital Marketing & Strategy training successfully, you will earn a certificate of completion from IIM Indore.

The Highlights

Capstone project
IIM Indore’s Executive Education Alumni status
Certificate of completion from IIM Indore
Exposure to in-demand tools
The course runs for 12-months
Direct-2-device mode of delivery
Classes on weekends
A mix of online and classroom sessions
Simulations and case studies
Tool demonstrations
Online assignments and quizzes
Case studies
A 3-day campus immersion at IIM Indore

Programme Offerings

Weekend classes
Capstone Project
simulation
Case Studies
Tool demonstrations
Online assignments

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Indore

TSW charges a total of Rs. 10,000 along with the applicable GST charges for the Digital Marketing & Strategy programme.
Of the total application fee, Rs. 5,500 is the registration fee and the rest of Rs. 4,500 is the programme fee.
In case your application doesn’t get approved, TSW will not refund the application fee of Rs. 2,500.
Instead of paying the entire course fee upfront, you can pay it in five easy instalments.
Lastly, you will need to pay all the fees directly to BCCL.

Digital Marketing & Strategy fee structure

Particulars	Amount (Excluding GST)
Registration Fee	₹10,000
Programme Fee	₹1,81,000
Campus Visit Fee	₹12,500
Total Fees (Excluding GST)	₹2,40,000
*Note: Participant, at the time of application, pays 10,000 + applicable taxes which includes 6,000 towards Registration Fee and 4,000 towards Programme Fee. In case a participant’s profile is rejected by IIM Indore, 7,500 is refunded to the participant and 2,500 of the Application Fee is non-refundable All Fees are payable directly to BCCL GST will be additional as applicable.

Instalment Schedule

	Inst I		Inst II	Inst III	Inst IV
Date	At the time of application	Within One Week of Offer Letter Rollout Date	10th July 2023 (excluding GST)	10th September 2023 (excluding GST)	10th November 2023 (excluding GST)
Total Fees (Excluding GST)	₹10,000	₹60,000	₹60,000	₹60,000	₹54,200

GST will be additional as applicable.

Eligibility Criteria

Either a diploma (10+2+3), a bachelor’s degree (10+2+4 or 10+2+3), a two-year master’s degree, or its equivalent from any recognised university (AICTE, UGC, DEB/AIU) is essential to join the Digital Marketing Certification Course. Additionally, you must have secured 50% aggregate marks or higher in all your years and possess a minimum of 2-year work experience after completing your qualifying education.

Certificate qualifying details

Moreover, there will be a continuous evaluation comprising assignments, quizzes, tests, and examinations. If you satisfy the minimum marks criteria in all of those, you’ll get the Digital Marketing & Strategy certificate from IIM Indore.

What you will learn

Digital marketing skills

Doing the Digital Marketing & Strategy training course by Times Pro will make you adept at:

Using analytical tools to assess the success of marketing efforts
Strategising a Digital Marketing campaign
Social media and digital applications
Understanding the consumer mind
Strategy creation and its execution

Who it is for

EntrepreneurDigital Marketing Executive

The certificate course in Digital Marketing & Strategy by TSW will benefit the following:

Digital Marketing Executives who want to master strategy formulation
Senior executives facing digital-traditional transformation issues or implementing digital marketing campaigns for their organisation
Entrepreneurs/self-employed professionals looking for ways to boost their business digitally
Executives who want to learn digital marketing tools and upskill or those looking to build a professional portfolio
Agency executives who want to refresh their knowledge of digital marketing

Admission Details

Check out the Digital Marketing & Strategy certification course here: https://timestsw.com/course/iim-indore-certificate-programme-in-digital-marketing-strategy/#link2.
Scroll down to locate the application form.
Provide the details as requested.
Click on the ‘Apply Now’ tab to submit.

Application Details

Times Pro’s Digital Marketing & Strategy course has a short form you need to fill out to apply. Just enter your first name, last name, city, email ID, and phone number. Apart from this, you’re also required to provide your company name, designation, and experience.

The Syllabus

Introduction to Marketing Management Process
Understanding the Consumer
Consumer Decision-making
Market Segmentation Process, Identifying Segments for Profitability, and Target Marketing
Positioning Product and Services and Positioning Strategies
Understanding Customer Value

Introduction to Digital Marketing
Digital Marketing Landscape
Understanding Digital Business Models
Digital Marketing Strategy
Introduction to Search Engines for Marketing Applications
Introduction to Social Media Marketing
Online Reputation Management and Online Brands
Measuring and Evaluating Digital Campaigns

Keyword Research – SEO and SEM
Introduction to Paid Search
Advanced Methods – Paid Search

Social Media Dynamics, Consumer Behaviour, and Channels
Content-driven Marketing, Co-creation
Building Tribes and Communities
Social Media and Online Reputation Management
Digital Stores, Human-centred Design, Product Operating Model

Online Advertising Principles and Fundamentals
Websites, Landing Pages, and Microsites
Advertising through Instagram, Facebook, LinkedIn, and Twitter
Analytics, Attribution Modelling, and Marketing Optimisation
Privacy and Online Marketing

Brands and Brand Management
Brand Equity
Managing Brands in the Long-run
IMC – What, Why, and How?
Execution and Evaluation of IMC

Crafting a Digital Strategy that Works
Integrating Digital, Social, and Mobile with Traditional Channels
Key Assumptions and Frameworks of Digital Strategy

Introduction to Digital Marketing Analytics
Budget Allocation Decisions
Evaluating WOM Campaigns
Attribution Modelling
Social Listening and Analytics
Selected Tool(s) for Analytics in Marketing
Market Basket Analysis
NLP-based Tools for Sentiment Analysis
Overview of ML and AI Techniques
Applications of ML and AI in Digital Marketing
Introduction to Big Data Analytics
Understanding Web Analytics
Search Engine Optimisation/Search Engine Marketing

Customer Relationship Management
Business to Business Marketing
Marketing of Services
New Product Development using Digital Platforms
Innovations in Digital Marketing

Evaluation process

Participants are evaluated based on quizzes, examinations, assessments, and tests, and you have to get the minimum pass marks in each of the above things mentioned so that a course completion certificate can be issued.