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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based	Weekdays, Weekends

Course Overview

The IIM Indore Programme in Advanced Marketing Management is designed to deliver the core skills of marketing management and integrated marketing communication defining effective communication strategy to understand how to make communication strategy for the benefit of the organization. The course includes distribution and price management to design then channels of product distribution and price management according to the market needs.

The Advanced Marketing Management Programme by IIM Indore offers knowledge of Digital marketing including social media marketing and search engine optimization to reach the targeted customers over the internet. The course teaches customer-centric management which includes research about the needs of the customer to come up with the product or services which suits the needs of the targeted customer.

The Advanced Marketing Management syllabus encourages students to learn about various behavioural decision theories to understand the decision-making behaviour of the customer and learn the strategy to manage brand equity. The programme focuses on traditional and digital marketing by understanding the need for multi-channel retailing over traditional omnichannel retailing to generate more leads and compete with the market with new plans and strategies.

The Highlights

100% online mode of learning
3 days compulsory campus visit
Certification from IIM Indore
Top faculties with vast experience
Context-specific materials designed for working professionals
Focus on real business use cases
Alumni status of IIM Indore Executive Education

Programme Offerings

assignments
case discussion
project work
Online lectures
Term Papers

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Indore

Executive Programme in Advanced Marketing Management

Tenure	Fee
At the time of Registration	Rs. 10,000
1st Installment	Rs. 61,500
2nd Installment	Rs. 60,000
3rd Installment	Rs. 60,000
4th Installment	Rs. 42,500

The Executive Programme in Advanced Marketing Management fees must be paid RS. 2,49,000 (exclusive of Registration fee) + GST, there is an option to pay the fees in 4 installments of RS. 62,500 + 66,000 + 66,000 + 48,900 respectively. excluding RS. 10,000 at the time of Registration.

Eligibility Criteria

For Admission in Executive Programme in Advanced Marketing Management from IIM Indore training course, the candidate should have :

Graduation degree from a recognized university in any discipline
50% or more grades in Graduation or equivalent degree
5 years of work experience post-graduation

Certification Qualifying Details

Candidates must compulsorily complete 75% attendance and score minimum grades decided by the institution in Quizzes, Assignment, Tests and examination to get completion certificate of Executive Programme in Advanced Marketing Management by IIM Indore.

What you will learn

Analytical skillsMarketing skillsSEO skillsDigital marketing skillsAdvertising skillsSocial Media Marketing

After completing the IIM Indore Executive Programme in Advanced Marketing Management online certification course, candidates will be able to :

Analyse Market
Manage Advertising and Promotion
Make Marketing Strategy
Manage Sales

Who it is for

Sales Representative

Candidates having 50% or more grades in Graduation or equivalent degree along with minimum work experience of 5 years after completing graduation degree, who want to become digital marketing specialist, SEO professional, Marketing consultant and sales professional can join this course.

Admission Details

Step 1. To know more about the IIM Indore Executive Programme in Advanced Marketing Management online Course, open the course website https://timestsw.com/course/iim-indore-executive-programme-in-advanced-marketing-management/

Step 2. Fill the details like name, email, work experience in the form available on the page

Step 3. Agree to Terms and conditions

Step 4. Click on the “Apply Now” button below the form

Step 5. The Program advisor will connect with you

Application Details

Step 1. To apply for the IIM Indore Executive Programme in Advanced Marketing Management online training, go to the application page by clicking on the link below https://timestsw.secure.force.com/applyProgram/?programId=a060o00001dshcoAAA&programId=

Step 2. Fill the form with First name, Last name, Email and Phone number

Step 3. Click on the ‘Send OTP’ button

Step 4. Submit the OTP to verify your Account

Step 5. Sign In by the credentials received in the email

Step 6. Submit the self-attested Graduation or equivalent Degree

Step 7. Submit your Resume

Step 8. Pay the programme Fees to enroll

The Syllabus

Segmentation
Pricing
Distribution
Promotion

Marketing Strategy and Practice

SWOT analysis
Target market selection
Market mix strategy formation
Marketing tactics development

Marketing Research Methods

Qualitative and interpretive approaches
Quantitative techniques

Customer Insight

Foundational psychological, sociological and cultural theories to understand behavior of consumers

Data-Driven Marketing

Measure the effectiveness of your marketing tactics
Gain customer insights
Use data insights to plan your marketing strategy

Strategic Brand Management

Learn the strategies and tactics to build, measure and manage brand equity.

Product Innovation Management

Innovate and manage the product development process
Develop new and improved products

Price Management

• Pricing management

Distribution Management

Design of distribution channels

Integrated Marketing Communication

Critical nature of integrated marketing communications
Key elements of an effective marketing communication mix
Understand how to develop an effective integrated communication strategy

Digital Marketing Strategy

Search engine optimisation and marketing
Learn about paid media and owned media
Social media marketing

Customer-centric Management

Define the new customer purchasing journey
Identify and influence the new consumer
Learn how you differentiate from the competition
Learn to apply experience design thinking to create a customer experience strategy

Consumer Neuroscience and Neuromarketing

Cognitive neuroscience based on behavioral decision theories
Consumer decision-making

Leading the Integration of Digital and Traditional Channels

Creating marketing vision
Understand the evolution of "multi-channel retailing" to "omnichannel retailing"
How combining traditional and digital brings marketing success

Evaluation process

Candidates must cross a minimum marks parameter set by the institution in the Quizzes, Assignments, Tests and Examinations and complete 75% attendance to get IIM Indore Executive Programme in Advanced Marketing Management completion Certificate. The In-course Assessments includes :

Quizzes
Assignment
Test
Examination

Candidates must score minimum grades decided by the institution to complete the course.

Instructors

IIM Indore Frequently Asked Questions (FAQ's)

1: What is the exact duration of an Advanced Marketing Management online course ?

The exact duration of an Advanced Marketing Management online course is 12 Months.

2: Is there any Eligibility criteria to enroll for IIM Indore Executive Programme in Advanced Marketing Management training ?

Students having 50% or more grades in Bachelor's degree or equivalent with at least 5 years of working experience after graduation can enroll in this course.

3: In how many installments can I pay the fee?

Candidates will have to pay the fee in 4 installments.

4: Post completion of the Executive Programme in Advanced Marketing Management, candidates can apply for which job roles?

Post completion of Executive Programme in Advanced Marketing Management by IIM Indore, candidates can apply for Advertising Manager, Sales Manager, Marketing Manager and many more job roles.