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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

With the rise of digital technology, marketing has evolved into a vast network of channels to connect with customers. Marketers need to consider the complete picture to deliver and anticipate rapidly changing customer expectations. Moreover, they should also be aware of the latest trends in marketing analytics. The Advanced Marketing Strategy and Analytics programme covers all of this and more.

The Marketing Strategy and Analytics online programme is developed to give you a holistic view of marketing strategy concepts. The course also covers marketing analytics which will help you analyse customer data and make impactful marketing decisions. All the course modules will be delivered through live online classes, simulations, hands-on modules, capstone projects, and case studies.

The Marketing Strategy and Analytics certification will help you handle contemporary marketing problems with ease. You will also be granted the IIM Kozhikode Executive Alumni status upon course completion. The course will be taught by Prof. Atanu Adhikari and Prof. Shovan Chowdhury.

The Highlights

Capstone project
Certificate of completion by IIM Kozhikode
IIM Kozhikode Executive Alumni status
Simulation-based learning
Real-life case studies
10-month training programme
Delivered online

Programme Offerings

IIM Kozhikode Executive Alumni status
real-life case studies
Campus immersion module
Simulation-based learning
Certificate of participation
Certificate of completion
Capstone Project

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Kozhikode

You will have to pay a Marketing Strategy and Analytics fee to participate in the program. An installment facility is also available if you can’t arrange the amount in one go. The details regarding the price are given below.

Marketing Strategy and Analytics fee structure

Course	Fees in INR
Marketing Strategy and Analytics	Rs 1,89,000 + taxes

Eligibility Criteria

To get the most out of Marketing Strategy and Analytics training, you must have completed your graduation in any discipline. Moreover, you must also have relevant work experience of at least five years to participate in this programme.

Furthermore, the faculty will decide your certificate evaluation method. These methods may include online exams, class contribution, case analysis, or any other method decided by the faculty. You must make sure you have a minimum of 75% attendance if you wish to complete the course and earn a Marketing Strategy and Analytics certificate.

You can also be asked to participate in group or individual projects or complete assignments. You must score the minimum passing marks in every assessment to qualify for the certificate. If you don’t get the minimum passing marks but have cleared the attendance criteria, you will get the participation certificate.

What you will learn

Marketing skills

Once you have completed the Advanced Marketing Strategy and Analytics syllabus, you will have in-depth knowledge about concepts like:

Social media marketing
Different types of marketing analytics methods
Strategic marketing
Product development
Customer profiling and targeting
Product and pricing strategies
Market size estimation

Who it is for

Sales ManagerMarketing Manager

The Marketing Strategy and Analytics online course is a perfect fit for Mid-to-Senior Level managers in:

Sales domain
Marketing domain
Marketing Analytics domain

Admission Details

Step 1: https://timestsw.com/course/iim-kozhikode-professional-certificate-programme-advanced-marketing-strategy-and-analytics/#link3 – Visit this link to preview the Marketing Strategy and Analytics course details.

Step 2: After going through the information, fill in the small application present on the right-hand side of the webpage.

Step 3: Once you have filled the form, accept Times Pro’s terms and conditions and click on the ‘Apply Now’ button.

Step 4: You will be contacted by Times Pro’s experts shortly.

Application Details

You only need to fill a small online application form present on the course website to start your Marketing Strategy and Analytics online course registration process. The form requires information such as your name, email ID, contact number, city of residence, work experience, and the name of the company you are currently working in.

The Syllabus

Introduction to strategic marketing, creating, and communicating value
Strategic and tactical marketing, Porter’s competitive strategy
Marketing strategy and innovation
Marketing in BOP, effect of BOP innovation
Targeting and positioning strategy
Product strategy
Pricing strategy
Integrated marketing communication strategy
Sales strategy
Marketing strategy of national and multinational companies in emerging economies
Consumer behaviour and marketing strategy
Marketing strategy simulation
Capstone project

Concepts, process, and relevance of marketing analytics in marketing decisions
Qualitative investigation for marketing decisions
Exploratory data analysis and statistical inference
Predictive analytics in marketing – estimating the effects of marketing actions on consumer decision – correlation, simple regression, and multiple regression
Finding consumers’ perceptual dimensions and its effect on consumers’ purchase decisions – Factor Analysis
Market segmentation, estimating market size, market profiling – Cluster analysis
Consumers’ discrete choice behaviour – Logistic regression
Digital, social media and text analytics
Classification and regression tree (CART) in marketing
Consumers' utility of product features, product modification – Traditional conjoint analysis
New product development, pricing decision, market share calculation – Choice-based conjoint analysis
Time series analytics in marketing (Demand forecasting)
Study of cause and effect of consumer behaviour – Experimental analytics
Customer lifetime value analysis
Market basket analysis
Capstone project

Instructors

IIM Kozhikode Frequently Asked Questions (FAQ's)

1: What information will the Advanced Marketing Strategy and Analytics certificate display?

The completion certificate will show your name, IIM Kozhikode logo, programme name, signatures of the programme director, chairperson, and facilitators, along with the date.