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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Video and Text Based |
Course Overview
The Legal Aspects of Marketing course is being offered by the Indian Institute of Management Tiruchirappalli (IIM Trichy). The participants will explore legal, ethical, and regulatory frameworks governing marketing communications, consumer protection, intellectual property, and digital advertising. The participants will be engaged in interactive sessions, real-world case studies, and group exercises across the three-day. This Legal Aspects of Marketing course emphasises training on advertising standards, consumer laws, competition policy, IP licensing, risk mitigation, and compliance. The participants will receive high-quality course materials, a participant kit, and a certificate. Ideal for marketing professionals, legal advisors, brand managers, and consultants. This Legal Aspects of Marketing course equips participants to tackle compliance challenges and manage legal risk effectively.
The Highlights
- 3 days of intensive learning
- Expert faculty
- Case studies
- Comprehensive course materials provided
- Certificate of completion from IIM Trichy
- Regulatory frameworks for marketing communications
- Consumer protection and competition compliance
- Contract clauses and liability management
Programme Offerings
- Case Studies
- Real-world applications
- Expert Faculty
- Certificate from IIM Trichy
- Comprehensive curriculum
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Trichy |
The fees for the Legal Aspects of Marketing course is :
Fees components | Amount |
Programme Fees | Rs. 39,000/- + GST |
What you will learn
The participants will gain a holistic comprehension of marketing law, including how to interpret legal frameworks governing advertising standards, digital content, and consumer rights. Through real-life case analyses and group discussions, participants will identify and mitigate legal risks, draft compliant marketing content, and analyze contracts to safeguard brand interests.
This Legal Aspects of Marketing course will also impart essential skills in handling disputes, navigating IP rights when using copyrighted or trademarked elements in marketing, and ensuring fair usage in digital and print advertisements. The participants will be able to implement lawful marketing strategies, refine internal compliance processes, and proactively manage legal exposure, all skills vital for marketing managers, legal advisors, brand custodians, and compliance officers.
Who it is for
The target audience for the Legal Aspects of Marketing course includes: