Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekdays, Weekends

Course Overview

The Marketing Luxury: Understanding the Complexities of a New World of Business (Online) course by IIM Ahmedabad explores the luxury industry from a marketing angle. You will see why most traditional marketing rules do not apply to the marketing of luxury products and services.

Generally, the luxury industry is unaffected by recessions. As the world keeps getting wealthier, a larger chunk of this wealth gets spent on the pursuit of luxury. But the word luxury itself may have different meanings and definitions for people from different backgrounds, groups, communities, etc.

That is why the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) program begins by explaining the concept of luxury.

Then, the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) certification course takes candidates through the different stages of luxury marketing, from industry overview, pricing strategies, and brand building to licensing and distribution of a luxury brand.

The Highlights

Course by IIM Ahmedabad
Hands-on exercises
Renowned faculty
Research findings
Online course
Case studies
Guest lecturers

Programme Offerings

Case Studies
Course by IIM Ahmedabad
Hands-on exercises
Renowned Faculty
Guest Lecturers
Online Course
Research Findings

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Ahmedabad (IIMA)

18% GST is payable on the fee.
There is an option for TDS payment.

Marketing Luxury: Understanding the Complexities of a New World of Business (Online) fee structure

Training	Amount
Marketing Luxury: Understanding the Complexities of a New World of Business (Online)	Rs. 96,000 (Plus GST)

What you will learn

Marketing skills

After completing the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) training program, candidates should have a thorough understanding of:

Pricing Strategies
Building a Luxury Brand
Stages of Luxury Marketing
Luxury Marketing Trends in 2021
Licensing and Distribution of a Luxury Brand
Differences Between Luxury and Non-Luxury Marketing
How to Effectively Manage the Growth of a Luxury Brand
Different Business Models for Luxury Brand Management

Who it is for

Entrepreneur

The Marketing Luxury: Understanding the Complexities of a New World of Business (Online) training program will benefit:

Entrepreneurs and Managers operating in the luxury/premium sector
Entrepreneurs and Managers looking to enter the luxury/premium sector

Admission Details

Step 1: The link for the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) course page is given below; click on it. https://exed.iima.ac.in/programme-details.php?id=OTE2

Step 2: Click on the ‘Apply Now’ button to access the application form.

Step 3: Fill out the form and click on the ‘Submit’ button.

Step 4: Follow the instructions on the screen and pay the program fee to finish the process.

Application Details

The application form for the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) certification program is available on the ‘Nomination Entry’ page. The form contains four sections, namely, Personal Profile, ‘TO BE FILLED IN BY THE SPONSOR’, Professional Profile, and ‘Please Indicate the Sources of Information of This Programme’. Fill out all four and click on the ‘Submit’ button.