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    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    EnglishSelf StudyVideo and Text Based

    Courses and Certificate Fees

    Fees InformationsCertificate AvailabilityCertificate Providing Authority
    INR 20909yesUMD

    The Syllabus

    • Overview
    • Connect with Your Classmates
    • Expand Your Learning

    • What is Product-Market Fit?
    • The Product-Market Fit Pyramid
    • The Market
    • The Product
    • Understanding the Value Proposition
    • The Product-Market Fit
    • Challenge Question
    • Quiz: What is Product-Market Fit?

    • Determining Your Target Customer
    • Searching for Customers
    • Segmenting Your Market
    • Buyers versus Users
    • Technology Adoption Life Cycle
    • Creating Your Personas
    • Challenge Question
    • Quiz: Determining Your Target Customer

    • Identifying Underserved Customer Needs
    • What is a Customer Need?
    • Understanding Customers
    • Customer Benefit Ladders
    • Importance versus Satisfaction
    • Gap Analysis
    • Jobs to be Done
    • House of Quality & QFD
    • Using the Frameworks
    • Challenge Question
    • Quiz: Identifying Underserved Customer Needs

    • Defining Your Value Proposition
    • Saying “No”
    • Value Propositions Example
    • Building Your Value Proposition
    • Future Value Propositions
    • Challenge Question
    • Quiz: Defining Your Value Proposition

    • Specifying Your Feature Set
    • Writing User Stories
    • Prioritizing Features
    • Understanding Return on Investment
    • Deciding on Your MVP
    • Challenge Question
    • Quiz: Specifying Your Feature Set

    • Creating Your Prototype
    • What’s an MVP?
    • Marketing versus Product Tests
    • Quantitative Tests versus Qualitative Tests
    • Fidelity for Prototypes
    • Wizard of Oz
    • Challenge Question
    • Quiz: Creating Your Prototype

    • Testing Your MVP with Customers
    • How Many Customers is Enough?
    • In-Person versus Virtual User Testing
    • How to Find Users to Test
    • Structuring the User Test
    • Asking the Right Questions
    • Challenge Question
    • Quiz: Testing Your MVP with Customers

    • Improving Product-Market Fit
    • Persevere, Pivot, or Quit?

    • Summary
    • Next Steps

    Articles

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