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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 20909yesUMD

The Syllabus

  • Overview
  • Connect with Your Classmates
  • Expand Your Learning

  • What is Product-Market Fit?
  • The Product-Market Fit Pyramid
  • The Market
  • The Product
  • Understanding the Value Proposition
  • The Product-Market Fit
  • Challenge Question
  • Quiz: What is Product-Market Fit?

  • Determining Your Target Customer
  • Searching for Customers
  • Segmenting Your Market
  • Buyers versus Users
  • Technology Adoption Life Cycle
  • Creating Your Personas
  • Challenge Question
  • Quiz: Determining Your Target Customer

  • Identifying Underserved Customer Needs
  • What is a Customer Need?
  • Understanding Customers
  • Customer Benefit Ladders
  • Importance versus Satisfaction
  • Gap Analysis
  • Jobs to be Done
  • House of Quality & QFD
  • Using the Frameworks
  • Challenge Question
  • Quiz: Identifying Underserved Customer Needs

  • Defining Your Value Proposition
  • Saying “No”
  • Value Propositions Example
  • Building Your Value Proposition
  • Future Value Propositions
  • Challenge Question
  • Quiz: Defining Your Value Proposition

  • Specifying Your Feature Set
  • Writing User Stories
  • Prioritizing Features
  • Understanding Return on Investment
  • Deciding on Your MVP
  • Challenge Question
  • Quiz: Specifying Your Feature Set

  • Creating Your Prototype
  • What’s an MVP?
  • Marketing versus Product Tests
  • Quantitative Tests versus Qualitative Tests
  • Fidelity for Prototypes
  • Wizard of Oz
  • Challenge Question
  • Quiz: Creating Your Prototype

  • Testing Your MVP with Customers
  • How Many Customers is Enough?
  • In-Person versus Virtual User Testing
  • How to Find Users to Test
  • Structuring the User Test
  • Asking the Right Questions
  • Challenge Question
  • Quiz: Testing Your MVP with Customers

  • Improving Product-Market Fit
  • Persevere, Pivot, or Quit?

  • Summary
  • Next Steps

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