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Mastering Digital Marketing in an AI World
Online
10 Weeks
2,040 POUND Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | London Business School, London |
The Syllabus
- Interpret digital marketing trends and see examples of the 3C Framework in action.
- Understand how to harness the power of content marketing, how to build a strategy and what metrics define its success
- Explore how search engines work and what elements make for a good SEO strategy.
- Deconstruct paid search, how it works, and which strategies convert best on AdWords and Amazon Marketplace.
- Analyse how digital marketing is affecting client relationships and explore different selling strategies in the B2B environment.
- Revise your mindset to think about apps not ads and discover what metrics to measure.
- Tune into the social media listening-response loop to gather insights, identify trends and build a social listening strategy.
- Understand the power of social sharing, creating influencers and fostering social media advocacy – even in B2B environments.
- Appreciate the payoff for personalising digital content and learn how to integrate wallets, apps and payments into one cohesive loyalty strategy.
- Learn why location is the new currency of marketing and how an omnichannel marketing strategy will put you ahead of your competition.