- AdWords Intro
- Ad Rank
- Landing Pages
- Walk Through: Landing Page Examples
- Campaign & Ad Group Fundamentals
- Section 1: Links & Further Reading
Online
₹ 649 3,499
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Course overview
Google Ads is a program that individuals can use to advertise their business, sell their goods or services, raise public awareness, and boost their website's traffic. Individuals can organize their Google Ads accounts online, so they can establish and modify their advertising campaign at any time, including the ad text, configurations, and expenditure. Google Ads for Beginners online certification is developed by Corey Rabazinski - Google Certified Marketer and is offered by Udemy.
Google Ads for Beginners online course is a short-term program that includes 3.5 hours of video-based study materials as well as 6 articles designed for participants who want to learn how to generate Google AdWords campaigns that improve traffic, boost sales, and establish their online business. Participants in the Google Ads for Beginners online training will learn all aspects of campaign creation, from targeting to research, composing compelling ads, and campaign enhancement.
The highlights
- Certificate of completion
- Self-paced course
- 3.5 hours of pre-recorded video content
- 6 articles
- Learning resources
Program offerings
- Online course
- Learning resources
- 30-day money-back guarantee
- Unlimited access
- Accessible on mobile devices and tv
Course and certificate fees
Fees information
certificate availability
certificate providing authority
What you will learn
After completing the Google Ads for Beginners certification course, participants will be introduced to the fundamentals of Google Adwords as well as will acquire the knowledge of the basics of Google Ads. in this Google ads course, participants will explore the concepts associated with campaign targeting, budgeting, bidding, and remarketing. In this Google ads certification, participants will learn about the methodologies involved with display campaigns, optimization strategies, competitive research, and keyword research.
The syllabus
Google AdWords Fundamentals
Targeting and Bidding
- Location Targeting
- Walk Through: Location Targeting
- Walk Through: Location Groups
- Language Targeting
- Walk Through: Language Targeting
- Walk Through: Budget
- Walk Through: Bidding
- Walk Through: Start/End Date
- Walk Through: Audiences
- Ad Extensions
- Walk Through: Sitelinks
- Walk Through: Call Outs
- Walk Through: Call Extensions
- Walk Through: Additional Settings
- Walk Through: Adding Conversion Tracking
- Section 2: Links & Further Reading
Creating Ads & Adding Keywords
- Creating & Writing Ads
- Walk Through: Creating Ad Groups
- Walk Through: Creating and Writing Ads
- Adding Keywords
- Keyword Match Types
- Walk Through: Adding Negative Keywords
- Dynamic Keyword Insertion
- Walk Through: Dynamic Keyword Insertion
- Section 3: Links & Further Reading
AdWords Strategies & Research Tools
- Walk Through: Competitive Research
- Google Keyword Planner
- Walk Through: Using Google Analytics for Keyword Research
- Better Keyword Research
- Section 4: Links & Further Reading
Optimization
- Optimization Overview
- Optimizing Campaign Settings
- Optimizing Through A/B Testing
- Optimizing with Ad Extensions
- Optimizing Click Through Rates
- Optimizing with Negative Keywords
Display and Remarketing
- Intro into Display Campaigns
- Walk Through: Display Campaigns
- Intro into Remarketing
- Walk Through: Remarketing
- Section 5: Links & Further Reading
Conclusion
- The Wrap-up
- Free AdWords eBook
Instructors
Mr Corey Rabazinski
Instructor
Freelancer