Advanced Search Engine Optimization Strategies
Intermediate
Online
4 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 4000 | yes | Coursera |
The Syllabus
Videos
- Course Overview
- Welcome to Technical Search Engine Optimization
- Discover What Technical SEO Can Do for Your Website
- Compare Website Performance and Analysis Tools
- Compare Plug-in Tools for Technical SEO
- Find and Fix Technical Issues on Your Website
- Heighten Visibility with Google Quick Answers
- Boost Website Accessibility
- Take Action with Analysis Tools to Improve Site Architecture
- Analyze and Accelerate Page Load Speed
- Conduct and Document a Website Audit
- Achieve Positive Change Working with Stakeholders
Readings
- A Note from UC Davis
- Use Canonical URLs
- Indicate Paginated Content
- Infinite Scroll Search-Friendly Recommendations
- Registration and Subscription Sites
Practice Exercise
- Intermediate Technical SEO
Videos
- Introduction To Take Your Website Global
- Prepare Your Framework for Global Expansion
- Strategize to Grasp Global Opportunities
- Use Principles and Practices to Win on a Global Level
- Align with Search Engines’ Global Guidance
- Structure Your URLs for Greatest Global Impact
- Employ Localization to Best Serve Global Customers
- Engage Launch Strategies for Global Web Marketing
- Validate Global SEO and Empower Stakeholders for Global Roles
Readings
- International SEO Considerations
- How to Make the Most Out of an International SEO Campaign
- Multi-regional and Multilingual Sites
- Use hreflang for Language and Regional URLs
Practice Exercise
- Take Your Website Global
Videos
- Prepare for a Mobile Marketplace
- Grasp the Huge Opportunity in Mobile and Apps
- Check this List of Mobile Friendly Best Practices
- Beat the Competition with Easy-to-Find Apps
- Use Keywords to Optimize and Localize Your App Store
- Interpret and Use Data to Competitive Benefit
- Generate Great Business Results from Case Studies
- Take Advantage of Innovations and Future Trends
Readings
- Mobile Friendly Aspects of Web Design (Resource)
- How to Get Started with Mobile Friendliness
- The Larger Context of Mobile
- How to Choose Your First Google Play ASO Keyword
- Get Discovered on Google Play Search
- Support HTTP URLs in Your App
- App Indexing
Practice Exercise
- Make the Most of Mobile App SEO
Videos
- Introduction to Identify Metrics to Drive Performance
- Make Sense of Today’s Data to Provide Future Insights
- Overcome Common Mistakes & Errors in Data Analysis
- Quantify Success with Many Useful Metrics
- Measure What Matters with Data Analysis Tools
- Benefit by Learning to Use Google Analytics
- Analyze Data Reports to Increase Revenue
- Consider Advanced Analytics to Drive Business
- Enhance Performance with Enterprise-Level Platforms
- Course Summary
Readings
- Measuring & Tracking Success of Your SEO Strategy
- The 14 Most Important SEO Metrics
- Metrics for Monitoring SEO Health
Practice Exercise
- Identify Metrics to Drive Performance
Articles
20 Mar'25, 10:28 AM
29 Sep'21, 10:16 AM
20 Mar'25, 10:28 AM
29 Sep'21, 10:16 AM