- Introduction
- Glossary of Terms
Online
₹ 3,499
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
The certified Brand Manager course is being offered by Vskills to enable the learners to strengthen their base in brand management. Vskills is a certification body working towards increasing the employability and skill development of students/professionals. Through this certification, they can prove and showcase their skill set in specific domains. This course will help the participants to develop their skills in brand management, digital management, brand marketing, developing consumer and customer insight-driven brand marketing strategies.
It is ideal for candidates who have completed their graduations and those who wish to make their career in management. They will understand the fundamentals of brand building and brand management process.
They will be trained in brand planning, increasing its potential, branding through social media brand positioning, evaluation, protecting the brand, dealing with the legal challenges of brand management and other essential functions of brand development. They will be able to come up with an effective brand strategy for inviting new opportunities and strengthening brand success.
The highlights
- Online learning
- Life-long learning access
- Industry valued certification
- Certification by government
- Profile tagging on Monster and Shine
Program offerings
- Practice test
- E-learning
- Online learning
- Hard copy of study material
Course and certificate fees
Fees information
An amount of Rs. 3,499/- inclusive of taxes has to be paid for Certified Brand Manager course by Vskills.
Fees payable for Certified Brand Manager course by Vskills
Particulars | Amount (Rs.) |
Course fees | Rs.3,499/- inclusive of taxes |
certificate availability
certificate providing authority
Eligibility criteria
Certification Qualifying Details
Vskills conducts an online test of 50 questions. Every question carries 1 mark each. For the right answer, the candidate will get 1 mark but there is no negative marking. Candidates who will get a minimum 25 marks will be able to clear it and get the certificate of completion.
What you will learn
As the participants complete the Certified Brand Manager course by Vskills, candidates will get a thorough knowledge and understanding of different subjects:
- Understand the meaning and characteristics of Brands
- Learning how to maintain a brand-customer relationship
- Strategizing the brand symbol and character for strong brand building
- Expertise in creating a brand name and brand extensions
- Grasping the technique for perceptual mapping
Admission details
Filling the form
To be able to register for the Certified Brand Manager course by Vskills candidates should follow the steps as mentioned below:
Step 1: Candidates can click on the URL to register for the course https://www.vskills.in/certification/marketing/brand-manager-certification.
Step 2: They can register by clicking on the buy now button given on the website.
Step 3: After they click on it, they will be taken to the checkout page. An account with Vskills is necessary to register for the course.
Step 4: After the account is made successfully, they have to choose the payment method.
Step 5: Their order summary will be shown next. They can confirm their order thereafter.
Step 6: Post confirmation, they have to pay the course fees through appropriate payment methods.
The syllabus
Branding Terms
Branding Basics
- Introduction
- The Meaning of Brands
- What is Branding?
- Characteristics of Brands
- Central Organizing Thought
- Slogan
- Brand Awareness is not Everything
- Establishing a Brand
- Points of Parity
- Brand Equity
- Brand Management
- Clarity
Nature of Relationship
- Time-Frame
- Consumers Involvement
- High- Involvement Situations
- Low –Involvement Situations
- Too Many Walls
- Discontinuity In Habits
- Cultural Factors
- The Concept of Perception
- Principles of Proximity
- Brand - Customer Relationship
Building Successful Brands
- Steps in Building A Strong Brand
- Own a Word or Phrase
Brand Building
- Brand Symbol
- Brand Character
- Brand Logo
- Logo Change
- Counter Fakes
Brand Names and Brand Extensions
- Why to Create a New Brand Name
- Types of Brand Name
- Image Associations
- Product Associations
- Name Change
- Brand Extension
- Image-Related Extensions
- Unrelated Extensions
- Nurturing Sub-Brands
Co-Branding and Corporate Branding
- Finding the Right Partner
- A Fruitful Relationship
- Tips for a Lasting Relationship
- Creating a Powerful Corporate Brand
- A Qualitative Process
- Corporate Ethics, Corporate Culture and Corporate Image
- Managing the Corporate Image
Brand Associations and Brand Image
- Types of Brand Associations
- Five Ways of Help
- Forms of Brand Associations
- Measuring Brand Association
- Qualitative Research Techniques
- Quantitative Research Techniques
- Brand Image
Brand Loyalty
- Brand Loyalty
- Retention
- The Need for a Paradigm Shift
- Increasing Media Clutter
- Dealing with Brand Variety
Brand Relationship
- The Complex Nature of Brand Linkages
- Brand Relationship Management
- Learning Relationships
- Customer Insight-Driven Relationship
- Brand Relationship Management’s Journey
Brand Equity
- Understanding Brand Equity
- Branding and Brand Equity
- How Do You Measure Brand Equity?
- Branding Promotions
Brand Management Process
- Why Brand is Everything
- The Brand’s Creed
- Three Steps Toward Successful Branding
- Does Marketing of Brand Help?
Brand Evolution
- Branding Decision
- Historical Evolution of Brands
- An Eight-Category Typology
Value of Brands
- Value of Brand to Manufacturer
- Brand-Customer Relationship
- Brand Identity
- A Brand That Works
Brand Planning and Brand Potential
- The Importance of Brand Planning
- The Issues Influencing Brand Potential
- The Marketing Environment
- Cadbury – Case Study
Brands and Consumer Buying Process
- Extended Problem Solving
- Dissonance Reduction
- Advice for the Marketer
- Consumer Benefits and Evaluative
Consumer Search for Brand Information
- Consumers Search for Brand Information
- Reasons for Limited Search for External Information
- Brand Information - Quality or Quantity
- Clues to Evaluate Brands
- Brand Names an Informational Chunks
Issues Associated with Effective Brand Names
- Naming Brands - Individual or Company Name?
- A Strategic Approach to Naming Brands
- Screen and Select the Brand Name
- Issues Associated with Effective Brand Names
- The Brand as A Risk Reducer
- Qualities of Powerful Names
Added Values Beyond Functionalism
- Brands and Symbolism
- Symbolic Branding
- Functional Product
- Self-Concept and Branding
- Building Ladders on the Internet
- Using Existing Ladders
- Creating New Ladders
Brand Personality
- Values and Characteristics of Brand Personality
- Creating Brand Personality
- Brand and Brand Users Galore!
- Watch Out, We are World Class Customers Now
- Will The Indian Brands Survive?
- Brand Personality - The Relationship Basis Model
- What If The Brand Spoke to You?
- Relationship Segmentation
Branding to Make Tangible the Intangible
- Consistent Service Brands Through Staff
- Service Brands with The Optimum Consumer Participation
Response of Weak and Strong Manufacturers
- Convenience Versus Non-convenience Outlets
- Which Stage to Target?
- Strategy for Durables
- The Role of The Brand
- Positioning of a Brand
- The Risks of Poor Positioning
Brand Positioning Strategies
- Why is Defining the Positioning So Important?
- What Did Maggi Do?
Consumer Segmentation
- Target Audience
- Market Segmentation
- Quantitative and Qualitative Methodologies
- Brand Contact and Target Audience
Brand Architecture and Brand Portfolio
- Brand Portfolio
- Portfolio Roles
- Product Market Context Roles
- Brand Portfolio Structure
- Brand Hierarchy Trees
- Brand Range
- The ‘Coca-Cola’ Brand and Sponsorship
Perceptual Mapping
- Perceptual Mapping
- Market Description and Segmentation
- Perceptual Mapping Techniques
- Attribute Methods
- Brand Attributes and Benefits
- Strategy Decisions
Brand Benefits and Attributes
- What’s the Benefit of Branding Anyway?
- Benefits of a Successful Brand
- Benefits of Building a Brand
- A Product May Die but The Brand will Sustain
- A Brand is a Living Memory
- Attributes and USP
- What can Research Do to Help?
Advertising and Branding
- Creating a Brand Through Advertising
- Advertising Must Position the Brand
- Brand Positioning through Advertisements
- How Advertising Works
- Product Positioning as a Marketing Strategy
- Bang for the Buck?
Successful Repositioning
- Successful Brand Repositioning
- Securing the Customer’s “Permission”
- Increasing Relevance to Consumer
- Making The Brand Serious
- Making The Brand Contemporary
Differential Advantage and Positioning
- Differentiation - How to Compete
- The Differential Advantage and Branding
- What is “Branding?”
- When Branding Becomes the Sstrategic Advantage
- Strategy or Tactic? Project or Process?
- Developing A Sustainable Competitive Advantage
- Developing a Portfolio of Products / Markets
- The Differential Advantage and Branding
- Role of Agencies in Branding
Brand as Strategic Devices
- Brand Leadership-the New Imperative
- Focus on Brand Equity as the Conceptual Model
- Complex Brand Architecture
- Strategic Relevance of Branding
- The Strategic Plan
- Brand Strategy
Brand Evaluation and Planning
- Maintaining the Brand’s Core Value
- Bridging the Brand’s Values
- Defining Brand Dimensions
- Revitalizing Brands
- Brand Evaluation
- Commercial Models of Brand Equity Growth
- The Criteria to Assess the Strength of a Brand
- The Causal Nature of Brand Equity
- Brand Strength
- The Financial Value of Brands
- Methods of Measuring the Financial Value of a Brand
Protecting Brands
- Basics
- Intellectual Property Law in India
- Patents
- Trademarks
- Copyrights
- Protecting Brands Through Trademark Registration
- The Challenges to Brands
- Licensing Your Brand
- The Challenges to Brands
- Brand Advertising on the Internet
- The Growth of Corporate Branding
Legal Perspectives in Branding
- Naming Tips
- Legal Tips
- The Trademark Act 1999
- Essential Features of a Trademark
- Protection of Trademark
- Registration of Trademark
- Infringement of a Trademark
- Geographical Indication
- The Designs Act, 2000
Online Branding
- The Unsung Hero of Internet Marketing
- Online Branding Tactics
- Packaged Online Branding Solutions
Business to Business Branding
- Business Branding
- Focus Areas
- Brand Architecture
- Integrated Brand Communication
- The Bottom Line
Social Media Branding
- Social Media Marketing
- Social Media Websites
- Benefits
- Social Media Branding
Evaluation process
The certification exam will be a 50 marks online exam. Participants will have to attain 25 marks which are 50 percent to clear the exam.
How it helps
The Certified Brand Manager course by Vskills will provide the learner's knowledge about brand development and management.
This course will enable the participants to amplify their job opportunities and further their career growth. They will be given a government certification which will add weightage to the work profile and resume of the participants. They will be able to learn at their own pace and schedule exams as per their convenience. Life-long access to the study material has been provided for the future reference of participants. Participants of this course will have a strong foundation in brand building. By this course, candidates will be able to apply for the higher job profiles in marketing, brand management, advertising & social media departments of various companies.
They will be given placement assistance through profile tagging on Monster India and Shine, increasing their visibility amongst recruiters and through the placement partners of Vskills.
FAQs
Vskills certification is only a test. It does not have classroom teaching; participants have to prepare for the exam through the study material given by Vskills.
Vskills provides the students/professionals with an opportunity to get certified in areas in which they are not formally educated. It increases the employability of the students/professionals.
Vskills provides study material for each certification course. Material includes online learning access and a hard copy of the material. Link for e-learning is mailed and a hard copy is sent to the postal address of the participants.
The Vskills certification exam is conducted online. Participants can schedule their exam time, center and date according to their feasibility.
Vskills does not have any eligibility criteria for taking up certification courses. It can be taken by employers, employees, teachers, students, entrepreneurs and even retired professionals.
The Vskills certification exam will be held in online mode. The test will be conducted for a total of 50 multiple choice questions. No marks will be deducted for any wrong response given by the candidates.
Participants do not have to renew the Vskills certification. Vskills course certification has no expiry to it.
Vskills provides placement assistance to its certified participants. It does not charge any fees for providing placement assistance. It provides placement assistance through profile tagging and Vskills placement partners.