Career as Social Media Specialist

Social Media Specialists are professionals whose work responsibilities include planning social media strategy for a brand. Social media specialist job responsibilities include building a cohesive plan in order to achieve the company's goals, exploring, testing and optimising various social media channels to engage with the brand’s target audience. Individuals build an influencer programme for Instagram to create awareness among young shoppers. Social Media specialists are responsible for building the brand voice, creating content that resonates with the audience and increasing engagement with the target audience on social media channels. Careers in social media marketing need to ensure posts are scheduled on a regular basis at optimal days and times on specific channels. Social Media Specialists are required to track and analyse social media KPIs and check up on ROI. He or she prepares an editorial calendar for posting content. 

Also read: Career as Content Writer 

Creating Content

The role of Social Media Specialist involves creating engaging content for the target audience concerning the social media channel such as Facebook, Instagram, Twitter or others. He or she works with the copywriters and designers to ensure the produced content is appealing and informative. 

Planning Strategy

A Social Media Specialist is also responsible for paid strategies. He or she must possess knowledge of using various tools such as Facebook Ads Manager and other paid options on Social Media channels such as LinkedIn or Quora.

Measure Results

A Social Media Specialist is required to measure the results by tracking metrics and insights. He or she may use specialised tools that help to consolidate the results. With the acquired data, Social Media Specialists experiment with new content and optimise high performing posts.

Collaboration

The role of Social Media Specialist requires to collaborate with sales and marketing teams in order to create social media campaigns. He or she collaborates with other teams as well such as web design, web development, digital marketing and customer relations.

Engagement

A career as Social Media Specialist comes with the responsibility of setting and optimising company pages to increase the visibility of the social content. He or she monitors SEO and customer engagement. The role involves moderating user generated content.

Social Media Specialists role comes with an office work environment. Individuals in the social media specialist career path may also get work-from-home or remote work opportunities. Social Media Specialists are required to perform tasks behind the computer screen. He or she may work on a desktop, laptop, tablet or mobile device. A career as Social Media Specialist comes with day shift work hours. He or she is provided with fixed weekend offs and other holidays. 

Does Social Media Specialist require travelling?

Likely

The Social Media Specialist role does not come up with frequent travel requirements. There is no fieldwork involved in it. Those who work on a freelance basis may require to travel to meet clients. 

Employment Shifts

Full Time, Part Time, Work From Home

Individuals in the social media specialist career path work hours fall in a day shift typically from 9 am to 6 pm. On several occasions, they are required to work extended hours to meet the deadlines. 

Employment Nature

Contractual, Permanent

Social Media Specialists find both types of work opportunities contractual and permanent. Freelance Social Media Specialists usually work on a contract basis with their individual clients. There are various organisations that hire Social Media Specialists on a permanent basis. 

Work Place

Office, Work From Home, Remote Work

A career as a Social Media Specialist comes with varying workplaces. Several organisations provide remote work and work from home employment shifts. While other organisations require him or her to report to the office premises and perform their daily job tasks there. 

Presence in Geographical Area

Semi-urban, Urban

There are flourishing career opportunities for Social Media Specialists in urban cities. Cities such as Chennai, Pune, Gurugram and New Delhi provide promising social media specialist jobs with good pay. Social Media Specialists employed at Chennai get a 32 per cent higher salary than the national average. 

Time Pressure

Likely

The Social Media Specialist job involves performing tasks under time constraints. They are required to meet the deadlines. 

Overtime Details

Individuals in the social media specialist career path may be required to work extended hours in order to meet deadlines, on a special project or during work emergencies. 

Weekly Hours of Work

Min 35 Hours

Individuals in the social media specialist career path work hours may vary depending on the organisation. They usually work a minimum of 35 to 40 hours per week. His or her work hours may extend occasionally. 

Do you want to know the social media specialist skills that are required for careers in social media marketing? We have provided here a range of social media specialist skills details. These social media specialist skills are crucial to performing everyday tasks and remaining efficient in the work environment. Here, in the article, we will discuss how to become a social media specialist.

Community Management: A career as Social Media Specialist comes with the responsibility to engage with the community effectively. Individuals in the social media specialist career path are required to humanise the brand, and allow the audience in the form of customers and readers to engage by receiving news and offers and responding to them.

SEO Skills: A Social Media Specialist is required to integrate SEO (Search Engine Optimisation) with social media to drive organic traffic. Individuals in the social media specialist career path add interfaces and external inbound links that help in boosting their rank in search engine charts.

Story-telling Skills: A Social Media Specialist is responsible for building the image of the company across the social media platforms. He or she is one who educates people about the brand. A Social Media Specialist must possess strong writing, editing and storytelling skills for setting the right tone to represent the company. 

Knowledge of Analytics: The role of a Social Media Specialist demands knowledge of using analytics tools to provide data based on the performance of social media posts. He or she can make informed decisions in order to develop further tactics and determine the higher engaging content for optimisation. 

We have provided here a list of social media specialist certification courses. Aspirants who want to pursue a full-time career as Social Media Specialists may get themselves enrolled in any of these social media specialist certification courses to upgrade their skills and knowledge. 

Here we have provided details for Social Media Specialist career progression. Aspirants who want to become a Social Media Specialist are required to give a start to their career from an entry-level position. Gradually, with experience in the industry they get promoted to Senior Social Media Specialist roles. 

Junior Social Media Specialist: A Junior Social Media Specialist may be required to write, develop and plan strategies for online content production. He or she provides assistance in crisis and negative news communications. 

Senior Social Media Specialist: A Senior Social Media Specialist work responsibilities include developing outreach and partner programmes for relevant individuals and communities. He or she tracks metrics on audience, content and views. 

Around 70 per cent internet users have at least one social media account. Social Media has provided opportunities to brands and companies to interact with their audiences, answer their queries. It has given them a great platform to build effective relationships with their customers, reach a wider audience, engage with them with quality content and generate business leads. 

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