Question : Which channel of distribution is highlighted in the given statement?
Statement: The channel helps in establishing straight and direct relationship with the customer.
Option 1: Direct channel
Option 2: Indirect channel
Option 3: One level channel
Option 4: Two level channel
Correct Answer: Direct channel
Solution : In this channel manufacturers sell product directly to consumers without using any intermediary. This channel the shortest and simplest of all channels. Direct channel establishing straight and direct relationship with the customer.
Hence, option A is correct.