Question : Which of the following is an example of product modification as a marketing mix strategy?
Option 1: Changing the pricing strategy
Option 2: Expanding distribution channels
Option 3: Adding new product features
Option 4: Increasing promotional activities
Correct Answer: Adding new product features
Solution : The correct answer is (c) Adding new product features.
Product modification, as a marketing mix strategy, involves making changes or enhancements to the product itself. This can include adding new features, improving existing features, or modifying the design, packaging, or functionality of the product to better meet customer needs or preferences. By adding new product features, companies aim to enhance the value proposition of their offering and differentiate it from competitors.
