Question : Which of the following is an example of place (distribution) as a marketing mix strategy?
Option 1: Offering discounts and promotions
Option 2: Changing the packaging design
Option 3: Expanding into new geographic markets
Option 4: Modifying the product pricing
Correct Answer: Expanding into new geographic markets
Solution : The correct answer is (c) Expanding into new geographic markets.
Expanding into new geographic markets is an example of using the place (distribution) strategy as a marketing mix strategy. Place strategy involves decisions related to the distribution channels, locations, and methods used to make the product or service available to the target market. Expanding into new geographic markets refers to entering and establishing a presence in new regions or areas where the product or service was previously not available. This strategy allows a company to reach new customers and expand its customer base. It may involve setting up new physical stores, partnering with local distributors or retailers, or leveraging e-commerce and online platforms to reach customers in different locations.
