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Quick Facts

Medium Of InstructionsMode Of LearningMode Of DeliveryFrequency Of Classes
EnglishSelf Study, Virtual ClassroomVideo and Text BasedWeekends

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesBelhaven University, Mississippi

The fees for course Advanced Certification Program in Digital Marketing is -

HeadAmount
Total Admission Fee
β‚Ή 89,034
EMI Starts at
β‚Ή 8,000

 


The Syllabus

  • Module 01 – Digital Marketing Strategy Overview and Creating Narratives
  • Module 02 – Needs of Customers
  • Module 03 – Market Research
  • Module 04 – Marketing Calendar
  • Module 05 – Management and Measurement of Analytics

  • Module 01 – Search Engine Landscape
  • Module 02 – SEO Audit
  • Module 03 – On-Page Optimization
  • Module 04 – On Page Optimization Using WordPress Based Website – SEO Yoast
  • Module 05 – Google Analytics and Google Webmaster
  • Module 06 – Web SEO, SEO Profiler and Other SEO Tools
  • Module 07 – Project – Off Page Optimization – Link Building
  • Module 08 – Black Hat SEO Techniques to Avoid
  • Module 09 – Online Reputation Management
  • Module 10 – Algorithms and Google Updates

  • Module 01 – Introduction to Google Analytics
  • Module 02 – Google Analytics and Google Webmaster Tools
  • Module 03 – Audit and Conversion Tracking
  • Module 04 – Features of Google Analytics
  • Module 05 – E-Commerce and Tracking
  • Module 06 – Mobile App Analytics
  • Module 07 – Google Tag Management
  • Module 08 – Google Analytics Setup – Effective Tips

  • Module 01 – Introduction to Search Engine Marketing
  • Module 02 – Keyword Research
  • Module 03 – Google AdWords
  • Module 04 – Creating PPC ad campaigns
  • Module 05 – Getting the best out of Google ads
  • Module 06 – Using metrics to analyze campaigns
  • Module 07 – Optimizing the PPC ads
  • Module 08 – Creating targeted ad campaigns
  • Module 09 – Display Ad Campaign Creation
  • Module 10 – Google AdWords Express
  • Module 11 – Reporting in PPC
  • Module 12 – Remarketing Techniques

  • Module 01 – Introduction to Social Media
  • Module 02 – Social Media Planning and Strategy
  • Module 03 – Social Media Channel Management
  • Module 04 – Tools for Social Media Management and Social Media Reports and Measures
  • Module 05 – Social Advertising

  • Module 01 – Email Elements
  • Module 02 – Email Service Providers
  • Module 03 – Email Lists
  • Module 04 – Email Laws and Regulations
  • Module 05 – Measurements of an Email Campaign

  • Module 01 – Affiliate Marketing

  • Module 01 – Video marketing

  • Module 1 – Introduction to Mobile Marketing
  • Module 2 – Mobile Services and Products
  • Module 3 – Incentives and Promotions
  • Module 4 – Integration with Marketing Mix
  • Module 5 – Mobile Advertising
  • Module 6 – Mobile Analysis
  • Module 7 – Rules and Regulations

  • Measure the impact of the marketing communications through Marketing Metrics
  • Descriptive Analytics and Visualizations
  • Predictive Analytics
  • Campaign Analytics for Mass Customization

  • Create a WordPress blog and write content about your product that you want to promote
  • Create Google Analytics, Google webmaster account
  • How to use Google Tag Manager
  • Adding conversion pixels for tracking traffic
  • Promote on multiple sites
  • Latest Digital Marketing trends

  • What is Content Marketing, its objectives?
  • Different types of content marketing
  • Writing blogs and content and promote on different platforms
  • Create engaging videos and promote
  • What is Influencer Marketing
  • How to reach to influencers and engage them

  • Understanding Google Analytics and Visitors traffic matrices
  • Understanding visitor behavior using multiple metrics
  • Slicing and dicing data
  • Understanding the growth patterns
  • How to build a marketing strategy by seeing traffic patterns?
  • Channel performance
  • Setting goals
  • Creating reports and dashboards
  • Measuring ROI as an integrated approach and strategy creation

Instructors

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