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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

In today’s world, working knowledge of digital marketing has become necessary for every marketing professional. With the Certificate Course in Digital Marketing Program, candidates will learn how to use cutting‐edge digital marketing techniques and platforms to market products, acquire new users, and capture diverse markets.

The six-month Certificate Course in Digital Marketing Program online training will give candidates a macro perspective of digital marketing with a practical and conceptual understanding of various components of digital marketing, including Social and Internet Marketing, SEO, SEM, among others.

The Certificate Course in Digital Marketing Program will empower candidates with a thorough understanding of digital marketing concepts and tools, which they can use to help their organizations move over to digital channels. The curriculum focuses on social advertising, digital research tools, and enhancing customer engagement using e-CRM.

The online Certificate Course in Digital Marketing Program by DY Patil Vidyapeeth, Pune is ideal for freshers wanting to enhance their resumes or professionals looking to upskill. But anyone interested in learning about the nuances of digital marketing will benefit from this course.

The Highlights

Worth 20 Credits
Six-Month Course
Online Programme
300 Hours of Training
Continuous Assessment
University Accredited ‘A’ Grade by NAAC

Programme Offerings

Worth 20 Credits
Online Program
Six-month course
Continuous Assessment
300 Hours of Training

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	DY Patil Vidyapeeth

There is an additional fee payable for eligibility assessment (Rs. 500).
Payment options include DPU Payment Gateway (Credit Card, Debit Card, Net Banking, UPI), Demand Draft, and NEFT.
If you pay via Credit Card, you can avail of EMI options.

Certificate Course in Digital Marketing Program fee structure

Training	Fee
Certificate Course in Digital Marketing Program	Rs. 25,000
For NRI Students	USD 500

Eligibility Criteria

Education

To avail the Online Certificate Course in Digital Marketing Program, candidates must have a graduation degree in any stream from a recognized university or its equivalent. Moreover, their score in the graduation level exam must be 45% or more.

Certificate Qualifying details

Moreover, to qualify for the certificate, there will be a continuous or formative assessment with 40% weightage, and the term-end exam (summative assessment) with 60% weightage. However, candidates must secure at least 40% marks in both formative and summative evaluation separately.

What you will learn

SEO skillsDigital marketing skillsSocial Media Marketing

The Certificate Course in Digital Marketing Program training will equip learners with understanding of the following topics:

Social Media Marketing
Search Engine Optimization
Integrated Marketing Communication
Emerging Trends in Information Technology

Who it is for

Marketing ManagerDigital Marketing ExecutiveDigital Marketing Manager

The online Certificate Course in Digital Marketing Program will benefit freshers wanting to enhance their resumes or professionals looking to upskill. But anyone interested in learning about the nuances of digital marketing can take this course.

Admission Details

Step 1: Click the link below. It will redirect you to the Certificate Course in Digital Marketing Program page on the DY Patil University, Pune website.

http://www.dypatildistancemba.com/OnlineCertification/Digital-marketing.html

Step 2: Click on the ‘Online Admission Form’ button.

Step 3: Fill out the Eligibility Form and click on ‘Save and Proceed’. You will have to pay Rs 500 for the eligibility assessment. You will receive your eligibility status report via SMS and email.

Step 4: If you are eligible, fill out the Admission Form and pay the course fee.

Step 5: Upon receipt of payment and successful verification of all documents, you will receive the admission confirmation SMS/email with your login credentials.

Application Details

You must first fill out the eligibility form and pay the eligibility assessment fee. Then, if you are eligible, fill out the admission form, attach your documents, and pay the course fee.

The Syllabus

Marketing
Digital Marketing
Digital Marketing Process
Targeted Traffic Management
Effective Digital Marketing
Strategy and Planning
Mobile Marketing
Analytics

Basics of SEO
Tactics and Methods
Optimized Keywords
Optimized Meta Tags
Identifying Keywords
Title Optimization
Measuring Success
What Now?

Marketing and Communication Overview
The Communications Model
IMC Tools - Advertising
Corporate Communication and Public Relations
Digital Marketing and Web Marketing
Events, Sponsorships, Exhibitions, Expositions, Trade Shows

Basics
Video Marketing
Mobile Marketing Strategies
Monitoring Social Media Accounts
Mobile Apps - Marketing Strategies
Social Media Analysis
Image Optimization
Blogs

E-Commerce
M-Commerce
E-Banking
E-Learning
E-Logistics
E-Agriculture and E-Governance
Social Networking

Evaluation process

The 60-mark term-end exam for the Certificate Course in Digital Marketing Program classes contains 40 compulsory MCQs (one mark each) and three subjective questions (10 marks/question) out of which candidates must attempt any two.