- Digital Marketing
- Digital Marketing Process
- Targeted Traffic Management
- Effective Digital Marketing
- Strategy and Planning
- Mobile Marketing
Certificate Course in Digital Marketing Program
Help your organization move to digital channels with the Certificate Course in Digital Marketing Program by DY Patil Vidyapeeth, Pune (Deemed to be University).
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based
number of course credit 20
In today’s world, working knowledge of digital marketing has become necessary for every marketing professional. With the Certificate Course in Digital Marketing Program, candidates will learn how to use cutting‐edge digital marketing techniques and platforms to market products, acquire new users, and capture diverse markets.
The six-month Certificate Course in Digital Marketing Program online training will give candidates a macro perspective of digital marketing with a practical and conceptual understanding of various components of digital marketing, including Social and Internet Marketing, SEO, SEM, among others.
The Certificate Course in Digital Marketing Program will empower candidates with a thorough understanding of digital marketing concepts and tools, which they can use to help their organizations move over to digital channels. The curriculum focuses on social advertising, digital research tools, and enhancing customer engagement using e-CRM.
The online Certificate Course in Digital Marketing Program by DY Patil Vidyapeeth, Pune is ideal for freshers wanting to enhance their resumes or professionals looking to upskill. But anyone interested in learning about the nuances of digital marketing will benefit from this course.
- Worth 20 Credits
- Six-Month Course
- Online Programme
- 300 Hours of Training
- Continuous Assessment
- University Accredited ‘A’ Grade by NAAC
- Worth 20 credits
- Online program
- Six-month course
- Continuous assessment
- 300 hours of training
Course and certificate fees
- There is an additional fee payable for eligibility assessment (Rs. 500).
- Payment options include DPU Payment Gateway (Credit Card, Debit Card, Net Banking, UPI), Demand Draft, and NEFT.
- If you pay via Credit Card, you can avail of EMI options.
Certificate Course in Digital Marketing Program fee structure
Certificate Course in Digital Marketing Program
For NRI Students
certificate providing authority
Who it is for
The online Certificate Course in Digital Marketing Program will benefit freshers wanting to enhance their resumes or professionals looking to upskill. But anyone interested in learning about the nuances of digital marketing can take this course.
To avail of the Certificate Course in Digital Marketing Program, candidates must have a graduation degree in any stream from a recognized university or its equivalent. Moreover, their score in the graduation level exam must be 45% or more.
Certificate Qualifying details
Moreover, to qualify for the certificate, there will be a continuous or formative assessment with 40% weightage, and the term-end exam (summative assessment) with 60% weightage. However, candidates must secure at least 40% marks in both formative and summative evaluation separately.
What you will learn
The Certificate Course in Digital Marketing Program training will equip learners with an understanding of the following topics:
- Social Media Marketing
- Search Engine Optimization
- Integrated Marketing Communication
- Emerging Trends in Information Technology
Step 1: Click the link below. It will redirect you to the Certificate Course in Digital Marketing Program page on the DY Patil University, Pune website: http://www.dypatildistancemba.com/OnlineCertification/Digital-marketing.html
Step 2: Click on the ‘Online Admission Form’ button.
Step 3: Fill out the Eligibility Form and click on ‘Save and Proceed’. You will have to pay Rs 500 for the eligibility assessment. You will receive your eligibility status report via SMS and email.
Step 4: If you are eligible, fill out the Admission Form and pay the course fee.
Step 5: Upon receipt of payment and successful verification of all documents, you will receive the admission confirmation SMS/email with your login credentials.
Filling the form
You must first fill out the eligibility form and pay the eligibility assessment fee. Then, if you are eligible, fill out the admission form, attach your documents, and pay the course fee.
Introduction to Digital Marketing
Search Engine Optimization
- Basics of SEO
- Tactics and Methods
- Optimized Keywords
- Optimized Meta Tags
- Identifying Keywords
- Title Optimization
- Measuring Success
- What Now?
Integrated Marketing Communication
- Marketing and Communication Overview
- The Communications Model
- IMC Tools - Advertising
- Corporate Communication and Public Relations
- Digital Marketing and Web Marketing
- Events, Sponsorships, Exhibitions, Expositions, Trade Shows
Social Media Marketing
- Video Marketing
- Mobile Marketing Strategies
- Monitoring Social Media Accounts
- Mobile Apps - Marketing Strategies
- Social Media Analysis
- Image Optimization
Emerging Trends in Information Technology
- E-Agriculture and E-Governance
- Social Networking
The 60-mark term-end exam for the Certificate Course in Digital Marketing Program contains 40 compulsory MCQs (one mark each) and three subjective questions (10 marks/question) out of which candidates must attempt any two.
How it helps
The online Certificate Course in Digital Marketing Program offers numerous benefits including 300 hours of training, 20 credits, continuous assessment, and a certificate from DY Patil Vidyapeeth, Pune, an institution accredited with the ‘A’ Grade by NAAC.
You must score 45% or more in the graduation exam to be eligible for this course.
No. Graduates from any stream can apply to this course.
Yes. The admission fee for NRI students is USD 500.
You need to pay an additional Rs 500 for eligibility assessment. If you are eligible, you have to pay just the course fee (Rs. 25,000).
No. There shall be no revaluation for any course assessment.