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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Belhaven University, Mississippi |
The Syllabus
- Module 01 – Digital Marketing Strategy Overview and Creating Narratives
- Module 02 – Needs of Customers
- Module 03 – Market Research
- Module 04 – Marketing Calendar
- Module 05 – Management and Measurement of Analytics
- Module 01 – Search Engine Landscape
- Module 02 – SEO Audit
- Module 03 – On-Page Optimization
- Module 04 – On Page Optimization Using WordPress Based Website – SEO Yoast
- Module 05 – Google Analytics and Google Webmaster
- Module 06 – Web SEO, SEO Profiler and Other SEO Tools
- Module 07 – Project – Off Page Optimization – Link Building
- Module 08 – Black Hat SEO Techniques to Avoid
- Module 09 – Online Reputation Management
- Module 10 – Algorithms and Google Updates
- Module 01 – Introduction to Google Analytics
- Module 02 – Google Analytics and Google Webmaster Tools
- Module 03 – Audit and Conversion Tracking
- Module 04 – Features of Google Analytics
- Module 05 – E-Commerce and Tracking
- Module 06 – Mobile App Analytics
- Module 07 – Google Tag Management
- Module 08 – Google Analytics Setup – Effective Tips
- Module 01 – Introduction to Search Engine Marketing
- Module 02 – Keyword Research
- Module 03 – Google AdWords
- Module 04 – Creating PPC ad campaigns
- Module 05 – Getting the best out of Google ads
- Module 06 – Using metrics to analyze campaigns
- Module 07 – Optimizing the PPC ads
- Module 08 – Creating targeted ad campaigns
- Module 09 – Display Ad Campaign Creation
- Module 10 – Google AdWords Express
- Module 11 – Reporting in PPC
- Module 12 – Remarketing Techniques
- Module 01 – Introduction to Social Media
- Module 02 – Social Media Planning and Strategy
- Module 03 – Social Media Channel Management
- Module 04 – Tools for Social Media Management and Social Media Reports and Measures
- Module 05 – Social Advertising
- Module 01 – Email Elements
- Module 02 – Email Service Providers
- Module 03 – Email Lists
- Module 04 – Email Laws and Regulations
- Module 05 – Measurements of an Email Campaign
- Module 01 – Affiliate Marketing
- Module 01 – Video marketing
- Module 1 – Introduction to Mobile Marketing
- Module 2 – Mobile Services and Products
- Module 3 – Incentives and Promotions
- Module 4 – Integration with Marketing Mix
- Module 5 – Mobile Advertising
- Module 6 – Mobile Analysis
- Module 7 – Rules and Regulations
- Measure the impact of the marketing communications through Marketing Metrics
- Descriptive Analytics and Visualizations
- Predictive Analytics
- Campaign Analytics for Mass Customization
- Create a WordPress blog and write content about your product that you want to promote
- Create Google Analytics, Google webmaster account
- How to use Google Tag Manager
- Adding conversion pixels for tracking traffic
- Promote on multiple sites
- Latest Digital Marketing trends
- What is Content Marketing, its objectives?
- Different types of content marketing
- Writing blogs and content and promote on different platforms
- Create engaging videos and promote
- What is Influencer Marketing
- How to reach to influencers and engage them
- Understanding Google Analytics and Visitors traffic matrices
- Understanding visitor behavior using multiple metrics
- Slicing and dicing data
- Understanding the growth patterns
- How to build a marketing strategy by seeing traffic patterns?
- Channel performance
- Setting goals
- Creating reports and dashboards
- Measuring ROI as an integrated approach and strategy creation
Instructors
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