Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure

Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based	Weekdays, Weekends

Course Overview

The Executive Programme on Digital and Social Media Marketing Strategy Certification Course is a Long Duration Programme, which is a part of the Functional Programme of Indian Institute of Management-Calcutta that intends to provide candidates with in-depth knowledge about the prevalent digital and social media marketing scene, which are arguably considered as the future of marketing. It is a 6-month programme covering 3 modules (2 months each), that includes digital as well as in-campus sessions. The sessions are delivered 4 days a week.

Executive Programme on Digital and Social Media Marketing Strategy Certification Course by IIM Calcutta is directed by Professor Indranil Bose and Professor Saravana JaiKumar L of the IIM-Calcutta Faculty. After successfully completing the IIM Calcutta Executive Programme on Digital and Social Media Marketing Strategy Online Course, the candidate would be provided with a certificate, and also inducted into the IIM-C Executive Education Alumni section, allowing him/her to enjoy the future benefits.

The Highlights

Six month course with four classes a week
Interactive and experiential classes
Expert guidance
Digital and social marketing trends and assessment
Real-world project discussions
Certificates issued after course completion

Programme Offerings

Certificate
Online Classes
Industry experts
Interactive classes

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Calcutta

Executive Programme On Digital & Social Media Marketing Strategy (EPDSMMS) Fee Details

Heads	Amount in INR (excluding taxes)
Programme Fee	Rs. 328,000
Campus visit fees	Rs. 32,000
TOTAL FEES	Rs. 360,000

Eligibility Criteria

Work experience

The candidate should be working presently and also have a minimum of two years of work experience for pursuing Executive Programme on Digital and Social Media Marketing Strategy online course.

Education

To take the Executive Programme on Digital and Social Media Marketing Strategy training, candidates should be a graduate with a minimum of 50 percent marks, an aggregate of 3 to 4 years. The degree should be recognised by UGC/AICTE.

What you will learn

Marketing skillsSocial Media Marketing

After receiving the Online Executive Programme on Digital and Social Media Marketing Strategy Certification Training, candidates would have developed a new skill set regarding Marketing. Some of them include

Executive Programme on Digital and Social Media Marketing Strategy Certification Course by IIM Calcutta aims to provide a basic foundation to marketers who want to opt for specialisation in digital and social media marketing strategies, and also to broaden the candidate’s understanding of this field.
Social Media Marketing Techniques in the form of basic principles and practices of Digital and social media marketing, in a detailed and precise manner.
IIM Calcutta Executive Programme on Digital and Social Media Marketing Strategy Certification Course upgrades the candidate’s knowledge regarding the prevalent marketing trends, with particular emphasis on digital marketing over the decade.

Who it is for

The Executive Programme on Digital and Social Media Marketing Strategy Certification Course is of interest to the following people.

Managers and Executives from Marketing, Product, and Sales function
Marketing analysts
Business owners, who intend on implementing digital media and social media campaigns in order to spread awareness, enhance brand value, generate leads and improve customer experience.
Managers belonging to different functional areas or non-marketing backgrounds having a supporting role in an organization’s marketing strategies and activities might also find the programme useful and relevant.

Admission Details

In order to get admitted into IIM-Calcutta’s Executive Programme on Digital and Social Media Marketing Certification Course, candidates need to perform the following tasks in sequential order. Firstly, the candidate needs to fill the application form provided in the link. After that, candidates need to submit their required documents to the Hughes team. The submitted documents would be validated by Hughes' team. IIM-Calcutta will select the candidate after screening of his/her profile. After getting selected by the Institute, the candidate can officially join the programme.

Application Details

In order to apply for IIM-Calcutta’s Executive Programme on Digital and Social Media Marketing Strategy Certification Course, candidates need to click on https://www.hugheseducation.com/executive-programmes/certificate-course-digital-marketing-and-social-media-strategy to apply.

Step 1: The application form is available In this website. Candidates need to enter the basic details such as Full Name, Phone Number, Email ID, Company Name, Preferred Institute, Preferred Programme, Preferred City and Preferred Centre.

Step 2: Documents will be verified by Hughes team

Step 3: IIM Calcutta team will select the candidates after screening their profile

Step 4: Join the programme

The Syllabus

Understanding the strategic need for digital and social media marketing

Creating Differentiation through Digital Marketing
Marketing and Core Values
Case Studies in Digital Marketing
Segmenting, Targeting and Positioning
Customer Acquisition through Digital
Formulating a Marketing Strategy
The Digital Game Changes
Product and Brand Management
Keywords Analysis
Agility through Mobile Channel
Simulation: Background
Customer Centricity through Digital
Social Media Channels

Execution plans for digital and social media marketing

Module 2A: Search Engine Marketing and Simulation
- Market Research and Principles of A/B Testing for the Digital Medium
- SEM and Simulation Review
- Digital Marketing Simulation - Review and Presentations
- Case Studies in Digital Marketing (I, II and III)
- Google Ads Platform (I and II)

Execution plans for digital and social media marketing

Module 2B: Web Design and Content Marketing
- Web Design Frameworks and Landing Pages
- Product Management and Ecommerce Setup
- Pricing in the Digital World I
- Pricing in the Digital World II
- Content Strategy
- Project Proposals

Execution plans for digital and social media marketing

Module 2C: Analytics
- Introduction to Analytics and Making Sense of Data
- Market Basket Analysis
- Classification Techniques – I
- Classification Techniques – II
- Clustering
- Recommender Systems
- Text Analytics
- Google Analytics and Competitor Intelligence

Execution plans for digital and social media marketing

Module 2D: Social Media Marketing
- Social Media Marketing - Simulation
- Branding and Social Media
- LinkedIn Marketing
- Facebook and Instagram Advertising
- Simulation Review and Social Media Marketing
- Whatsapp, Pinterest and Influencer Marketing
- Youtube, Twitter and Viral Marketing
- Educating Consumers: Leveraging the Power of Social Media
- Social Media Marketing Simulation - Review and Presentations
- Remarketing

Assessing the impact of digital and social media marketing

Blockchain for Marketing (I and II)
IOT and AR/VR for Marketing (I and II)
AIML Applications in Digital Marketing
Project Presentations (I and II)
Conclusion and Farewell

Instructors

IIM Calcutta Frequently Asked Questions (FAQ's)

1: What is the meaning of the Long Duration Programme?

Long Duration Programmes (LDP) are conducted by IIM-Calcutta to help working professionals know about management facets. Both the online and offline sessions are held in the evenings to ensure not every candidate can attend the class.

2: Who conducts the classes?

The classes are conducted by IIM-Calcutta faculty. In some cases, industry experts are invited to share their experience and business opinions.

3: What is the mode of Teaching of the Programme?

The teaching method has an expansive teaching style and approaches. The classes are highly interactive. The lectures also include general discussions, real-life case studies and corporate examples.

4: What is the Certification awarded to the candidates?

On completing the Executive Programme on Digital and Social Media Marketing Strategy classes successfully candidates will get a certificate from IIM-Calcutta. All evaluations and examinations are carried out by IIM-Calcutta.

5: Do candidates get an Alumni status after Completing the course?

After successfully completing the Executive Programme on Digital and Social Media Marketing Strategy Certification Course by IIM Calcutta, a candidate is inducted in the Alumni section of IIM-C Executive Education. Candidates also get certain benefits such as a 5 percent discount on any further Long Duration Programme.