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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based	Weekends

Course Overview

The IIM Executive Program In Strategic Digital Marketing & Analytics Course specializes in the topics of Digital Marketing Analytics, Social Media, and Content Marketing in the current digital world. The course is offered by the expert faculty of the Indian Institute of Management Rohtak. The course will be delivered through live lectures based on the industry-specific curriculum.

The IIM Executive Program In Strategic Digital Marketing & Analytics Certification Syllabus helps learners acquire the desired skills to excel in the modern digital business space. After completing the course through specialized case-based pedagogical methods on the UpTop platform, learners will receive an Executive Certificate in Strategic Digital Marketing & Analytics from IIM Rohtak.

The Highlights

Certificate of completion from IIM Rohtak
4 months duration
10 to 12 hours weekly study
Best-in-class content
Digital Revolution and trends
Case-Based Pedagogy
Interface with Industry Experts
Faculty with Rich Academic and Industry Experience
Comprehensive programme from IIM
Peer group learning

Programme Offerings

Certificate of completion
10 to 12 Hours Weekly Study
Best-in-class content
Case Based Pedagogy
Led by Industry Experts
Comprehensive Programme from IIM
Peer Group Learning
videos
Cases
Projects
Live Classes
4 Months Duration

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Rohtak

The IIM Executive Program In Strategic Digital Marketing & Analytics Certification Fees is Rs. 60,000 + GST. The enrolment fee for the course is Rs. 20,000 + GST. The course fees can be paid in installments. There are EMI options available to candidates and it starts at Rs. 6,500.

IIM Executive Program In Strategic Digital Marketing & Analytics Fee Structure

Course	Fee in INR
IIM Executive Program In Strategic Digital Marketing & Analytics	Rs. 60,000 + GST.

What you will learn

Strategic MindsetMarketing skillsSEO skillsDigital marketing skills

After concluding the IIM Executive Program In Strategic Digital Marketing & Analytics Certification Classes, you will learn about these topics:

Conjoint Analysis for Product Development
Customer Behavior Segmentation Technique
Email Marketing
Google Analytics
Developing Growth Marketing Capability
Analysis of Funnel Data and User Behavior
Data-driven Insights & Marketing Strategies
Demographics Affect and Analysis
Search Engine Optimization
Digital Marketing Strategies
Digital Revolution and Trends
Digital Marketing and Analytics Tools
Branding and SEM

Who it is for

Sales ManagerBrand ManagerMarketing ManagerDigital Marketing Executive

The course is suited for Digital Marketing Executives, Businesspersons, Brand & Communication Managers, PR Professionals, Sales Managers, and Marketing Executives.
The course will be beneficial for anyone wishing to establish a career in Digital Marketing.

Admission Details

Given below are the steps to enroll in the IIM Executive Program In Strategic Digital Marketing & Analytics Training:

Step 1: Go to the official website by clicking on the URL given below -

https://uptop.in/programs/iim-rohtak/strategic-digital-marketing-analytics

Step 2: Click on the "Apply Now" option located at the top right-hand corner.

Step 3: Fill out the form by entering your name, mobile number, email id, designation and other details.

Step 4: Click on the "Submit" option.

The Syllabus

Digital Revolution, Changing trends in Marketing
Rising relevance of marketing analytics

Multiple Regression to forecast sales
Modeling Trend and Seasonality
Ratio to Moving Average Method
Winter’s Method

Analyzing Sales
Analyzing how Demographics affect sales
Pulling data from a pivot table

Case: The Evolution Of Brand India, 2014, Ivey Publishing

Combination Charts
Summarize Market Research Surveys
Making Chart Labels Dynamic
Summarizing Monthly sales – Force Rankings
Control Data in a Chart
Using Sparklines
Creating the End- of – Week Sales Report

Estimating Linear and Power Demand Curves
Optimize Pricing
Pricing Using Subjectively Estimated Demand Curves
Pricing Multiple Products
Why Bundling
Find Optimal Bundle Prices

Display Targeting Methods
Display Ad Planner
Email Design and Functionality
Email Marketing Analytics
Email Optimization And Testing

Conjoint Analysis Exercise From The Handout (To Be Distributed Before Class In-Class Exercise)

Leveraging Social Media Platforms
Measuring ROI of Social Media Platforms

In-class Exercise

Functional Design and Layouts
Optimizing UI/UX
Landing Page Design
Website Tools

Aligning Digital Strategy with Business Objectives
Target markets and creating digital personas
Understanding User Behavior and reaching target audiences digitally
Designing Digital Marketing Strategy

M- Commerce and Social Commerce
E- Tailing

Engagement of People and Probable Customers
Managing Content on different Platforms

Overview
Strategies and Techniques

Overview of Google Ad-words
Ad-words Account Structure, Ad Creating Formats
Targeting Methods
Advanced Search Network Advertising, Keyword Planner

Project Presentations

Instructors

IIM Rohtak Frequently Asked Questions (FAQ's)

1: What are the attendance criteria for the course?

The learners should obtain 70% attendance to gain the course certificate.

2: Will there be any project work for the course?

Yes, there will be project work included in the IIM Executive Program In Strategic Digital Marketing & Analytics Online Course.

3: Who is the program coordinator?

The program coordinator is Dr. Neha Bhardwaj, faculty of the Marketing domain at IIM Rohtak.

4: Will the learners receive a certificate after completing the learning process?

Yes, after successful course completion, learners will receive an IIM Executive Program In Strategic Digital Marketing & Analytics Certification by IIM Rohtak.

5: What is the estimated duration of the programme?

The IIM Executive Program In Strategic Digital Marketing & Analytics Certification Course has a duration of 4 months.