Executive Program in Product and Brand Management
Gain a thorough understanding of the concepts necessary for product and brand management, as well as the ability to devise strategies.
Online
5 Months
60,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Product and brand management comprise more than just manufacturing and selling products. This industry has also undergone a digital transformation which needs a smart strategy for establishing and promoting a product or brand in the market. Product and Brand Management online certification is a 5-month management course developed by IIM, Rohtak. The course content is taught by India's top professors and industry mentors that will teach applicants about technologies and processes that will help them improve their brand's position and manage risks.
The course's purpose is to teach key organisational strategies while also assisting applicants in enhancing the market value of their product or brand. Product and brand management training can assist individuals in establishing a framework for their brand while also gaining a decent understanding of the customers’ perspective. Candidates who complete this course will be able to make key decisions regarding brand transformation and expansion. The Product and Brand management certification syllabus includes live lectures, case studies, projects, and reading material to help candidates not only attend lectures but also understand the theory.
The Highlights
- Certificate of completion by IIM Rohtak
- Campus Immersion - IIM Rohtak
- 5-month course
- Live lectures
- Case-based learning
- Projects
- Mentoring by experts
- Doubt resolution
Programme Offerings
- Certificate of completion by IIM Rohtak
- Campus Immersion - IIM Rohtak
- 5-month course
- Live Lectures
- case-based learning
- Projects
- Mentoring by Experts
- Doubt resolution
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Rohtak |
Product and Brand Management certification fee structure :
Fees components | Amount |
Programme fee | Rs. 60,000 (+ GST) |
Instalment plan :
| Fees components | Amount |
| Enrolment Fee | Rs. 20,000 (+ GST ) |
| Instalment 1 Fee | Rs. 20,000 (+ GST ) |
| Instalment 2 Fee | Rs. 20,000 (+ GST ) |
Eligibility Criteria
Certification qualifying details
Candidates must maintain at least 70% attendance to be eligible for certification.
What you will learn
After completing the Product and Brand Management online training, candidates will gain an understanding of both product management and brand management as well as obtain an in-depth grasp of the techniques that must be followed to create high-value products/services. Candidates will develop the skills necessary to successfully build and manage the end-to-end life cycle of the product. Candidates will learn how to apply environmental analytics, competitive analytics, product analytics, google analytics, tableau, and management analytics, TAM, SAM user research method, the user needs assessment, user journey mapping, conceptual design, and wireframes. Candidates will also learn about brand building and luxury brand management strategies.
Who it is for
Product and Brand Management certification by IIM, Rohtak is intended for individuals who are working in the field of product development, product and brand management, and marketing. The content of the course is extremely relevant to product managers, operations managers, marketing managers, merchandising managers, brand managers, luxury-brand managers, public-relation specialists, marketing executives.
Admission Details
Candidates can enroll themselves in the Product and Brand Management classes using the steps mentioned below:
Step 1: Go to the official website by clicking on this link
https://uptop.in/iimrohtak/product-brand-management/
Step 2: Click on the ‘Apply Now’ in the top right corner of the official website.
Step 3: Fill up the application form with all the necessary details.
Step 4: Submit the application.
Step 5: Candidates will be reached by the officials once their application is shortlisted to assist them with their application as it progresses.
Application Details
For filling out the application form, candidates must enter basic information such as their name, contact number, email address, city, and designation.
The Syllabus
- Product marketing concept and Category Management
- MVP and its Importance
- User Research Methods
- Customer Need Gathering process
- User Journey Mapping
- Conceptual Design
- Wireframe
- Environmental Analysis
- Competitor Analysis
- Market Sizing
- TAM, SAM, Target Market
- R&D, Interviews, Surveys
- During a crisis, Product Portfolio
- Product Mix Strategy.
- Segmentation & Product differentiation Strategies.
- Pricing Model Strategies
- Go to market strategy
- MIX Marketing
- Acquisition, Activation, Retention, Engagement, Referral Strategies
- Building B2B Product
- Building B2C
- B2C & B2B Scenario
- Competition, Uncovering Needs, Buyer Behavior Analysis.
- Qualitative & Quantitative Research Methods.
- Product Testing & New Product Pricing
- Disruption and Innovation
- Testing and Validating MVP
- Identifying Metrics: AARRR & HEART Framework
- Segmentation & Cohort Analysis
- Canvas-BCG
- Ansoff matrix
- Michael Porte
- Consumer brand knowledge & Managing brand portfolios.
- To brand or not to brand Strategy.
- Brand positioning and positioning map.
- Brand building strategies.
Instructors
IIM Rohtak Frequently Asked Questions (FAQ's)
Yes, candidates enrolled in the Product and Brand Management online course must maintain a minimum of 70% attendance to be eligible for the certificate of completion.
There are no mandatory prerequisites for Product and Brand Management by IIM, Rohtak.
Online Product and Brand Management certification course was designed by IIM, Rohtak, and offered by UpTop, an e-learning platform.
The duration of the Product and Brand Management certification is 5 months.
Dr. Archit V. Tapar is the program director of the Product and Brand Management online classes.