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Postgraduate Program in Strategic Digital Marketing
Move the trajectory of your career in an upward direction by learning strategic digital marketing with the online certification course by Great Learning.
Online
6 Months
₹ 125,000
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Course overview
Digital Marketing has become an important part of marketing strategies. With the increasing digitalization and indulgence of people in internet surfing, digital marketing has come out to be one of the most efficient strategies for marketing. The Internet has become an inseparable part of everyone’s life. Most people are using social media, and digital marketing can use social media platforms for promoting the product through social media marketing. Hence from digital marketing one can do the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
Growth in technology and an increase in the number of internet users lead to growing demands for people who are efficient in digital marketing for organizations. Great Learning is offering the Postgraduate Program in Strategic Digital Marketing course in collaboration with Great Lakes Executive Learning for the learners who are keen to be a part of this domain. The course comprises self-paced learning, personalized mentorship, and capstone projects for the overall development of the candidate. Besides this, the candidate shall also receive Advanced Certificate in Strategic Digital Marketing by Great Lakes Executive Learning after the completion of the course.
The highlights
- 6-months duration
- Self-paced learning
- Career support
- Certification
- Capstone projects
Program offerings
- Online learning
- Mentorship
- Group project
- Assignments
- Certification
- Industry tools
- Career support
Course and certificate fees
Fees information
Advanced Certificate in Strategic Digital Marketing fee will be paid by the candidates on the portal by using debit cards, credit cards, cheques, or demand draft. The fee shall be paid by the candidate after he or she will be screened by the authorities. The candidates have two options of paying fees, one through the EMI plans and the other through full payment plans.
Fee structure for Postgraduate Program in Strategic Digital Marketing
Course name | Fee in INR |
Advanced Certificate in Strategic Digital Marketing | ₹ 125,000 + GST |
certificate availability
certificate providing authority
Eligibility criteria
Academic Qualification
The candidate should have completed graduation or diploma from a recognized university in arts, humanities, science, and engineering for taking up the Postgraduate Program in Strategic Digital Marketing classes.
Certification Qualifying Details
Postgraduate Program in Strategic Digital Marketing course is the amalgamation of multiple projects, self-learning videos, and assessments for the extensive knowledge and skills of digital marketing. Besides this, the certification course also focuses on the soft skills of learners. The experts shall prepare them for job interviews and build resumes for them. The candidate shall be awarded Advanced Certificate in Strategic Digital Marketing from Great Lakes Executive Learning after successfully completing the projects and the assessments.
What you will learn
Postgraduate Program in Strategic Digital Marketing syllabus shall guide the candidate on the techniques that can be used for effective digital marketing. The course comprises 300+ hours of learning content and 36 languages and tools that assist the learner in being proficient in the domain. The tools like google ads, facebooks business manager, google analytics, Hootsuite, canva, Mailchimp, etc are covered in the course. The aim of the course is to generate minds that can prove to be an asset to the organization. After the completion of the course, a learner shall have a firm understanding of the following concepts.
- Fundamentals of digital marketing
- Content Writing and marketing
- Web analytics and Marketing Experimentation
- Integrated Digital Marketing
- Building Digital Footprint
Who it is for
Postgraduate Program in Strategic Digital Marketing benefits the people who are keen to be a part of this domain. It also helps the professionals who are working at the following designations.
The course shall help them to enhance their skills and get the desired job opportunity. This is a comprehensive course that can prove to be career-defining for the candidates.
Admission details
To get admission to the Advanced Certificate in Strategic Digital Marketing online course follow the steps mentioned below.
Step 1: Visit the Great Learning portal or click on the link https://www.mygreatlearning.com/pg-program-strategic-digital-marketing-course.
Step 2: Click on the ‘Apply Now’ Tab and fill up the application form.
Step 3: Complete the interview process by going through a call after screening with the Admission Director’s office.
Step 4: Complete the enrollment process through the rolling basis admission process.
Step 5: Pay the Advanced Certificate in Strategic Digital Marketing fee.
Step 6: Start learning key concepts of Digital Marketing by attending the Advanced Certificate in Strategic Digital Marketing classes
Filling the form
The application form for the Postgraduate Program in Strategic Digital Marketing training is available on the Great Learning portal. The candidate can register for the course by filling up the application form. One must fill in all the required fields carefully and submit the application form. After the application form is submitted, there shall be a screening of the candidates. The shortlisted candidates shall receive a call from Great Learning and can proceed with the further process.
The syllabus
Prework
Module 1 - Digital Marketing Foundations
- The Digital Marketing Framework
- Content Marketing
Module 2 -Building Digital Footprint
Module 3 -Performance Marketing
- Paid Marketing
- Social Brand Management
- Email and Affiliate Marketing
Module 4- Integrated Digital Marketing
- Search Engine Optimization
- Mobile Marketing
Module 5 -Web analytics and Marketing Experimentation
- User Retention and Engagement
- Web Analytics & Measuring Marketing effectiveness
Module 6 - Campaign Management
Capstone Project
- Digiquest Case Study Competition
Digital Marketing Certifications
Google Ads Certifications
- Google Ads Display Certification
- Google Ads Search Certification
- Google Ads Measurement Certification
- Google Ads Video Certification
- Shopping Ads Certification
- Google Ads Apps Certification
- Google Analytics Certification
Hubspot Certifications:
- Email Marketing Certification
- Content Marketing Certification
How it helps
As per the growth in technology the need for an efficient digital marketing expert is the need of an hour for every organization. The course can help the candidates to get a decent package in prominent companies. The Great Learning portal also offers multiple benefits to the candidates. There are many projects associated with the course like, developing the customer loyalty program for Dominos to drive online repeat orders, developing the digital marketing plan for men’s grooming brand, customer targeting strategy for the e-commerce website, and more than 15 projects like these to enhance the skills of the learner. The platform also offers 9 certifications in the related domains for gaining experience. The career support feature of the portal shall help in the enhancement of the soft skills of learners and guide them to latch onto the desired job opportunity.
Instructors
Dr Umashankar Venkatesh
Professor
Great Learning
Other Masters, Ph.D
Dr Jones Mathew
Professor
Freelancer
Other Bachelors, Ph.D, MBA
Mr Anirban Chaudhuri
Advisor
Great Lakes Gurgaon
MBA
Mr Vivek Singh
Chief Executive Officer
Freelancer
Mr Jaipal Singh
Instructor
Freelancer
FAQs
The Advanced Certificate in Strategic Digital Marketing course is for 6 months.
This is an online course that provides self-paced learning with hands-on practice on multiple projects.
Advanced Certificate in Strategic Digital Marketing comprises more than 15 projects.
The certificate is issued by Great Lakes Executive Learning.
The Great Learning offers multiple capstone projects, mentorship for solving doubts, self-paced learning, and certification.