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Having an online presence in today’s digital age is not just enough. Getting insights regarding who is visiting your website and how much traffic are you getting on your website are also imperative. These insights allow you to look into who your audience is and what they are looking for. Google Analytics is a free online tool offered by Google and designed to monitor and analyse the traffic on your website. By using Google Analytics, you can even understand where the traffic comes from.
To learn how Google Analytics works, and how you can become an analyst, there are many Google Analytics courses online you can choose from. Many online platforms provide Google Analytics certification and training courses that teach you a definite understanding of analytical terminology such as page views, sessions.
You can also learn Google Analytics courses free from Google Analytics Academy. The courses include Google Analytics for Beginners, Google Analytics for Power Users, Getting Started With Google Analytics 360, Advanced Google Analytics, Introduction to Data Studio, Google and Tag Manager Fundamentals. You can pursue Google Analytics courses anytime, anywhere. There is no prior qualification required to learn these courses but preferably have some knowledge of the web, statistics, and the Internet. There are also numerous job options available after online Google Analytics courses in diverse fields.
What is Google Analytics?
Designed and offered by search engine Google, Google Analytics is a free web service tool that gives businesses or individuals valuable insights on the traffic their website is getting. It significantly gauges anything, from how many clicks on your website to what pages visitors spend the most time on. Through this, you can even understand how they found your website.
Who Can Learn Google Analytics?
Anyone can learn Google Analytics courses or enrol in training programmes. Google Analytics certification courses are beneficial for working professionals in IT, Analytics, and Statistics. They are also ideally best suited for professionals looking to develop skills to perform statistical analysis for their business. Freelancers and fresh graduates from any background, especially from engineering, and IT can pursue online Google Analytics Courses free or at a rational cost.
Eligibility Criteria for Google Analytics Courses
- As there is no specific requirement to learn Google Analytics courses, a candidate must possess a good knowledge of English, Math and Statistics.
- Some institutes like Manokit Technologies require candidates to have completed a bachelor degree in any discipline with a minimum aggregate of 50% marks.
Skills Required for Google Analytics
- Critical Thinking
- Problem Solving
- Analytical Approach
- Good Communication
- Time Management
What Will You Learn in Google Analytics Courses?
Once you enrol in Google Analytics courses, you will thoroughly understand web analytics. You will get an in-depth knowledge of various tools used in web analytics.
With the Advanced Google Analytics course, you will learn how data gets collected and processed into readable reports. You will also learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to glean data that is specific to your business.
Google Analytics courses will expose you to more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports. You will also learn marketing strategies and tools to display advertisements to customers who have visited your website.
Popular Google Analytics Certification Courses
By taking up Google Analytics Certification courses, you will be able to measure the effectiveness of your marketing and sales efforts to make an informed and smart business plan. You can learn these courses at your own pace or complete them within a few hours or weeks. Let’s get through the top online Google Analytics courses to achieve your goals.
Here’s the list of the best Google Analytics certificate courses:
Google Analytics Training (12 Courses, 2+ Projects)
Google Analytics for Beginners | Hands-On Training Course
Advanced Google Analytics course + 77 practical questions
Analyze Data to Answer Questions
Google via Coursera
Google Data Analytics Professional Certificate
Google via Coursera
Google Analytics Advanced Training - Master Google Analytics
Google Analytics Certification - Get Certified in Just 1 Day
Career Options of Google Analytics
Data analysis has become integral to all important business decisions. Every business uses analytics tools and techniques to understand its audiences, clicks, and pageviews on its website for effective decision-making. This makes Google Analytics the need of the hour, creating various career options for professionals who have analytical skills. Once you complete Google Analytics courses, you can get different jobs as an analyst and data scientist.
Some of the job roles you can explore after Google Analytics certification courses are:
- SEO Analyst
- Digital Marketing Manager
- Google Analytics Manager
- Data Analyst
- Web Analyst
- Google Ad Manager
Google Analytics Salary Trends
According to PayScale, the average salary of a Google Analytics professional in India is Rs. 355,052/ year. The salary varies as per job profiles, skill sets, location, and experience.
Salary based on job profiles
Digital Marketing Manager
Also Read: Popular providers offering online courses in google analytics
Scope of Google Analytics
As more and more businesses turn to digital platforms for service delivery and better customer experience, the scope of Google Analytics will continue to grow. Using Google Analytics helps businesses and individuals to know where their visitors are coming from, how they find their websites, what browsers they prefer, and more.
Over 10 million websites use Google Analytics, creating a great career scope for professionals who have pursued Google Analytics courses. It is being used in almost every industry, including healthcare, retail, automotive, information technology, computer software, education, and many more. Thus, you can find huge career scope once you complete Google Analytics certification courses.
Top Recruiters for Google Analytics Professionals
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Q: Who can learn Google Analytics courses?
A: From working professionals to fresh graduates and freelancers, anyone can learn online Google Analytics courses or join training programmes.
Q: Is Google Analytics Certification worth it?
A: Yes. With Google Analytics Certification, you will learn detailed information about specific Google Analytics features and knowledge you can utilise in your work.
Q: What should I learn with Google Analytics Certification courses?
A: The learning objectives of Google Analytics Certification courses are you will understand different web analytics tools. You will be able to analyse traffic on your website and also learn advanced marketing tools.
Q: What are the fees of Google Analytics Courses?
A: The fees of Google Analytics courses depend on course types and providers.
Q: How much can I earn after completing Google Analytics courses?
A: After pursuing Google Analytics courses, you can get a great remuneration. The average Google Analytics job salary in India is Rs. 355,052/ year.
Q: What type of jobs can I get after Google Analytics courses?
A: Once you complete Google Analytics certification courses, you can find massive job options as a social media manager, Google Analytics manager, SEO analyst, web analyst, and more.
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