5 Courses and Certifications

Online Google Analytics Courses & Certifications

Having an online presence in today’s digital age is not just enough. Getting insights regarding who is visiting your website and how much traffic are you getting on your website are also imperative. These insights allow you to look into who your audience is and what they are looking for. Google Analytics is a free online tool offered by Google and designed to monitor and analyse the traffic on your website. By using Google Analytics, you can even understand where the traffic comes from. 

To learn how Google Analytics works, and how you can become an analyst, there are many Google Analytics courses online you can choose from. Many online platforms provide Google Analytics certification and training courses that teach you a definite understanding of analytical terminology such as page views, sessions, etc. 

You can also learn Google Analytics courses free from Google Analytics Academy. The courses include Google Analytics for Beginners, Google Analytics for Power Users, Getting Started With Google Analytics 360, Advanced Google Analytics, Introduction to Data Studio, Google and Tag Manager Fundamentals.

You can pursue Google Analytics courses anytime, anywhere. There is no prior qualification required to learn these courses but preferably have some knowledge of the web, statistics, and the Internet. There are also numerous job options available after online Google Analytics courses in diverse fields.

What is Google Analytics?

Designed and offered by search engine Google, Google Analytics is a free web service tool that gives businesses or individuals valuable insights on the traffic their website is getting. It significantly gauges anything, from how many clicks on your website to what pages visitors spend the most time on. Through this, you can even understand how they found your website.

Who Can Learn Google Analytics?

Anyone can learn Google Analytics courses or enrol in training programmes. Google Analytics certification courses are beneficial for working professionals in IT, Analytics, and Statistics. They are also ideally best suited for professionals looking to develop skills to perform statistical analysis for their business. Freelancers and fresh graduates from any background, especially from engineering, and IT can pursue online Google Analytics Courses free or at a rational cost.

Eligibility Criteria for Google Analytics Courses

  • As there is no specific requirement to learn Google Analytics courses, a candidate must possess a good knowledge of English, Math and Statistics. 
  • Some institutes like Manokit Technologies require candidates to have completed a bachelor degree in any discipline with a minimum aggregate of 50% marks.

Skills Required for Google Analytics

  • Critical Thinking
  • Problem Solving
  • Analytical Approach
  • Good Communication
  • Time Management

What Will You Learn in Google Analytics Courses?

Once you enrol in Google Analytics courses, you will thoroughly understand web analytics. You will get an in-depth knowledge of various tools used in web analytics.

With the Advanced Google Analytics course, you will learn how data gets collected and processed into readable reports. You will also learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to glean data that is specific to your business. 

Google Analytics courses will expose you to more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports. You will also learn marketing strategies and tools to display advertisements to customers who have visited your website.

Popular Google Analytics Certification Courses

By taking up Google Analytics Certification courses, you will be able to measure the effectiveness of your marketing and sales efforts to make an informed and smart business plan. You can learn these courses at your own pace or complete them within a few hours or weeks. Let’s get through the top online Google Analytics courses to achieve your goals.

Here’s the list of the best Google Analytics certificate courses:

Course Name

Offered by

Duration

Fees

Mastering Google Analytics

Edureka

Self-paced

INR 7,999

Google Analytics Training

Intellipaat

15 Hours

INR 9,804

Google Analytics and Tag Manager

Manipal Prolearn

75 Hours

INR 11,800

Google Analytics Training (12 Courses, 2+ Projects)

EDUCBA

4 Hours

INR 4,999

Google Analytics for Beginners | Hands-On Training Course

Udemy

2.5 Hours

INR 455

Advanced Google Analytics course + 77 practical questions

Udemy

4 Hours

INR 462

Analyze Data to Answer Questions

Google via Coursera

23 Hours

NA

Google Data Analytics Professional Certificate

Google via Coursera

6 Months

NA

Google Analytics Advanced Training - Master Google Analytics

Udemy

3 Hours

INR 455

Google Analytics Certification - Get Certified in Just 1 Day

Udemy

2 Hours

INR 455


Career Options of Google Analytics

Data analysis has become integral to all important business decisions. Every business uses analytics tools and techniques to understand its audiences, clicks, and pageviews on its website for effective decision-making. This makes Google Analytics the need of the hour, creating various career options for professionals who have analytical skills. Once you complete Google Analytics courses, you can get different jobs as an analyst and data scientist

Some of the job roles you can explore after Google Analytics certification courses are:

Google Analytics Salary Trends

According to PayScale, the average salary of a Google Analytics professional in India is INR 355,052/ year. The salary varies as per job profiles, skill sets, location, and experience.

Salary based on job profiles

SEO Analyst

INR 238,154

Digital Marketing Manager

INR 549,861

Analytics Manager

INR 1,689,444

Data Analyst

INR 438,398

Web Analyst

INR 354,085

*Source: PayScale

Scope of Google Analytics

As more and more businesses turn to digital platforms for service delivery and better customer experience, the scope of Google Analytics will continue to grow. Using Google Analytics helps businesses and individuals to know where their visitors are coming from, how they find their websites, what browsers they prefer, and more.

Over 10 million websites use Google Analytics, creating a great career scope for professionals who have pursued Google Analytics courses. It is being used in almost every industry, including healthcare, retail, automotive, information technology, computer software, education, and many more. Thus, you can find huge career scope once you complete Google Analytics certification courses. 

Top Recruiters for Google Analytics Professionals

Accenture

Deloitte

EY

Infosys

Turing

Cyient

Myntra

Novartis


FAQs

Q: Who can learn Google Analytics courses?

A: From working professionals to fresh graduates and freelancers, anyone can learn online Google Analytics courses or join training programmes.

Q: Is Google Analytics Certification worth it?

A: Yes. With Google Analytics Certification, you will learn detailed information about specific Google Analytics features and knowledge you can utilise in your work.

Q: What should I learn with Google Analytics Certification courses?

A: The learning objectives of Google Analytics Certification courses are you will understand different web analytics tools. You will be able to analyse traffic on your website and also learn advanced marketing tools.

Q: What are the fees of Google Analytics Courses?

A: The fees of Google Analytics courses depend on course types and providers.

Q: How much can I earn after completing Google Analytics courses?

A: After pursuing Google Analytics courses, you can get a great remuneration. The average Google Analytics job salary in India is INR 355,052/ year.

Q: What type of jobs can I get after Google Analytics courses?

A: Once you complete Google Analytics certification courses, you can find massive job options as a social media manager, Google Analytics manager, SEO analyst, web analyst, and more.

Career Category
Specialization
Job Role
Skills

Pricing

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To

Offered by

Certificate

Google Analytics

Powered by Google and e-nor, Google Analytics by Udacity is one of the most sought after programmes for professionals who want to excel in Google Analytics. With hands-on training, practical guidance and mentor support, candidates will be able to gather in-depth knowledge of popular web analytics tools. 

While studying, the candidates will learn to build dashboards, evaluate campaigns, understand the behaviour of users and drive growth. In a four-month learning programme, candidates can study easily in a self-paced online learning ecosystem. This will give them ease to pursue this programme as per their comforts. The candidates will get a certification of completion once they complete the course. 

...Read More
4 Months
$ 999
Skills Covered:
Knowledge of Google analytics Knowledge of ecommerce
Google Ads Course for Beginners from Zero to PPC Hero

Offered by

Certificate

Google Ads Course for Beginners - From Zero to PPC Hero

The Google Ads Course for Beginners - From Zero to PPC Hero course is offered online as a  part of the Ultimate Digital Marketing Training: SEO, Google Ads, and Cold Email ExpertTrack programme which provides insights into the kind of marketing done in digital space and social media platforms. Google ads create opportunities for the business personnels to publish their products and services online which reaches a wide range of people from all sectors.

The understanding of the process involved in google auction and the information related to advertising in google which includes developing the ads and rendering it online for the viewer’s attention is a skill that requires Google Ads Course for Beginners - From Zero to PPC Hero online training. 

This course helps the digital marketers and advertising agencies to learn the details and the techniques associated with Pay-Per-Click campaigns and traffic diversion of viewers in search engines for enhanced marketing goals. The learners gain a thorough comprehension of the role played by the keywords and search engine optimisation (SEO) strategies that are the key to digital marketing

Improving the profit rate in google ads by lowering the cost per click (CPC) by upgrading the google ads account and enhancing the chances of keywords usage and conversions are few concepts discussed in this course. The optimisation strategies in google ads digital marketing include bidding tactics, conversion tracking, google ad extensions, call to action buttons, location information links to particular sections of the website.

Joshua George, founder, and owner of leading digital marketing agency ClickSlice will be present to instruct the participants of the Google Ads Course for Beginners - From Zero to PPC Hero and provide them with knowledgeable insights regarding digital marketing and google ad campaigns.

...Read More
4 Weeks
Beginner
Skills Covered:
Social media skills SEO skills Digital marketing skills Knowledge of ecommerce Advertising skills Knowledge of Web Analytics Knowledge of Google Ads

Offered by

Certificate

Mastering Google Analytics

The Mastering Google Analytics online course will introduce you to the world of digital data measurement to drive analytical decision making. You will understand the importance of website or app data tracking, measurement, and analysis for enabling strategic decision making. 

Besides, the course is tailored for professionals who oversee the business and strategy functions in organisations. The Mastering Google Analytics programme will tutor you in leveraging digital media analytics to enhance your digital presence. 

This Mastering Google Analytics course by Edureka will train you in exploring opportunities through visitor demographics, visitor segmentation, and the geographical significance of digital properties. The training focuses extensively on how various marketing channels work independently and in sync for generating excellent business value and better ROIs. 

Furthermore, the Mastering Google Analytics course is self-paced to suit the varied interests of the learners. Towards the end of this training, you will work on a real-life case study and several quizzes. Upon the successful completion of this course, Edureka will grant you the ‘Digital Media Analyst’ certification.

...Read More
7,999
Skills Covered:
Knowledge of Google analytics Knowledge of Web Analytics

Offered by

Certificate

Google Analytics Training

Intellipaat’s course namely Google Analytics Training programme is ideally best suited and preferred for professionals who are working as IT Architects, Marketing professionals, Web Analysts, System Analysts, Testing Personnel, or people who are keen to make a career in Analytics. This programme is developed in a way that the candidates will be able to take an in-depth understanding of the analytics tool. The sessions conducted by Intellipaat will help participants in learning about different concepts such as code installation, detailed reports, web traffic, metrics, data-driven decisions and many others. 

Google Analytics Training by IntelliPaat programme has been conceptualised by experts in the industry in order to help candidates in learning about studying user demographics, monitoring web traffic, creating custom Google Analytics reports and many other areas. Also, the programme gives exposure to candidates in the form of assignments and real-time projects which will further help them in dealing with real issues. 

...Read More
9,804
Skills Covered:
Knowledge of Google analytics

Offered by

Certificate

Master Google Analytics Reports, Tag Manager, and Data Studio

The Master Google Analytics Reports, Tag Manager, and Data Studio is a Universal Analytics version of Google Analytics certification is a course on the version of  Universal Analytics of Google Analytics. With this course, the candidates will undergo 18 hours of video training sessions to master the skills of google analytics. This certification programme is available online on the Udemy provider platform. 

Master Google Analytics Reports, Tag Manager, and Data Studio training will teach the basics, like installing Google Analytics Tracking code to advanced topics like using the Google Tag Manager data layer. This course will also learn how companies or individuals in companies make business decisions with the help of Google Analytics thereby understanding Google Analytics tasks behind the scenes. Once the course is completed, a certificate will be showered, and later these successful candidates may easily get jobs for setting up, maintaining, and generating reports through Google Analytics.

...Read More
1,280
Skills Covered:
Knowledge of Google analytics

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