12 Courses and Certifications

Online Web Analytics Courses & Certifications

Web analytics is the key aspect of digital marketing or internet marketing. It will help the organisation or the web administrator to get a better understanding of the behaviour of their website’s users. Web analytics is effective in bringing required changes to websites or web pages to lure more visitors and get more traffic. It has become the most popular field among professionals and students as the online business depends on it increasingly for making effective business decisions. With the surge in the digitalisation of businesses and markets of all kinds and the advent of digital marketing, professionals like web analysts have become the need of the hour. 

Numerous institutions provide web analytics courses and web analytics certifications for learners as well as professionals interested in exploring it. For advanced education, you can opt for the UG-level courses such as  B.Tech, B.E, BSc or BBA in IT, marketing or computer science. Also, you can choose PG-level courses like MSc, MTech and MBA that provide specialisations in web analytics. 

What is Web Analytics?

 Web Analytics is the process of collecting and analysing the data of the website or web pages including the information of visitors, their locations, behavioural patterns, the time they spend and the like. As web analytics will help in increasing the traffic of the websites, it is an integral part of digital marketing. Web analytics is used to find the problems of the websites and to bring about modifications and improvements to persuade more visitors. Many tools are used now for web analytics including Google Analytics, Adobe Analytics, Splunk and Piwik. 

Who can Pursue Web Analytics Courses?

The web analytics courses and free web analytics courses are the right options for you, if,

  • You are interested in working with data extracting and analysing. 
  • You want to explore web design and development.

Eligibility Criteria of Web Analytics Courses

Generally, web analytics online courses are open to all who are interested in exploring the topic and most of the time, do not prescribe specific prior requirements. However, undergraduate and postgraduate courses with specialisation in web analytics require certain eligibility criteria. The eligibility criteria for UG and PG courses are provided below. 

UG-level Web Analytics Courses

  • For the undergraduate web analytics courses, the students should have passed their 10+2 in the relevant stream from one of the recognised boards and must have scored a minimum of 50%. 

PG-level Web Analytics Courses

  • For postgraduate web analytics courses, the candidates must hold a bachelor's in any discipline from one of the recognised universities/colleges. 

Entrance Exams for Web Analytics Courses

Universities and colleges sometimes prescribe entrance exams as a criterion for admissions into the UG and PG courses with specialisation in web analytics such as BBA, MBA, BTech, MTech and B.E. Some of those entrance exams are: 

UG Web Analytics Entrance Exams


JEE Advanced

KEAMEE

JEE Main

AMU EE

IPU CET

BIT SAT

UP CET 

WBJEE 


PG Web Analytics Entrance Exams

Skills Required for Web Analytics Courses

Having a specific skill set is very important while taking any sort of courses and looking for starting a career. While pursuing web analytics courses also, some skills are required such as technical skills and data visualisation skills. Some of the skills required for website analytics courses are given below. 

  • Communication skills
  • Technical skills
  • Business acumen
  • Problem-solving skills
  • Data visualisation skills
  • Technical know-how

Explore Popular Specializations 


Web Designing Certification Courses

Machine Learning Certification Courses

Data Science Certification Courses

Cyber Security Certification Courses

Business Analytics Certification Courses

Cloud Computing Certification Courses

Digital Marketing Certification Courses

Artificial Intelligence Certification Courses


What You Will Learn in Web Analytics Courses?

Web analytics is the process of gathering and analysing data to get a glimpse of the website or web pages. The web analytics training courses will help you master the knowledge of various aspects of web analytics needed to be a successful web analytics professional. Though the course content may vary from institution to institution, these are some of the topics generally covered by web analytics certification training and web analytics classes. 

  • Fundamentals of web analytics 
  • Acquisition and audience analysis
  • Search Engine Statistics
  • Conversion Funnels
  • Data segmentation
  • Dashboard implementation
  • Google Analytics
  • Web analytics process 
  • Social media insights 
  • Conversion and behaviour analysis 
  • CRM
  • Mobile analytics
  • E-commerce analytics
  • Actionable reporting and A/B testing

Explore Popular Analytics Specialisations


Cognos Analytics Certification Courses

Machine Learning And Data Analytics Certification Courses

Google Analytics Certification Courses

Ecommerce Analytics Certification Courses

Financial Analytics Certification Courses

Business Analytics Certification Courses

Supply Chain Analytics Certification Courses

Big Data Analytics Certification Courses

Marketing Analytics Certification Courses

Data Analytics Certification Courses


Popular Web Analytics Certification Courses

If you are planning to start learning web analytics courses, there are plenty of website analytics training and web analytics free online courses. Online course providers like Udemy, Vskills and Futurelearn offer online web analytics training. Some of the popular web analytics courses are tabulated below. 

Course

Provider

Duration 

Fee

Digital Skills Web Analytics

Accenture via Futurelearn

2 Weeks

Free

Certified Web Analytics Professional

Vskills


Rs 3,499

Web Analytics & Digital Marketing Analytics - Zero to Hero

Udemy 

Self-paced

Rs 3,499

Microsoft Clarity for Web Analytics: A-Z Complete Tutorial

Udemy 

Self-paced



Rs  1,299

SQL Fundamentals for Marketing, Digital and Web Analytics

Udemy 

Self-paced



Rs 3,499


Scale Your Business With Web Analytics & Conversion

Udemy

Self-paced



Rs 3,499

Web Analytics Course Certification Online

Digital Vidya

1 Month

Rs 11,900

Web Analytics Blueprint

Udemy

Self-paced

Rs 2,299


Career Opportunities after Web Analytics Courses

Web analytics is one of the in-demand skills in the job market. Business enterprises, companies, organisations and institutions which use websites and web pages need constant analysis of the data. So, many companies now require web analysts. After the web analyst certification, you can pursue the career options of: 

Salary Trends in Web Analytics 

If you are into web analytics, your salary package completely depends on the skills and experience you have. Having skills like traditional and modern marketing skills will be a factor in deciding your career path as well as the package you are given. Some of the job profiles and their average salary in India are provided below in the table. 


Job Profile

Average Salary 

Web Analyst

Rs 461,299 p.a. (Approx.)

Web Optimization Analyst

Rs 1,300,000 p.a. (Approx.)

Web Marketer

Rs 4,28,789 p.a. (Approx.)

Web Administrator 

Rs 421,000 p.a. (Approx.)


*Source: Payscale & Glassdoor

Popular Online IT Courses and Certifications

Scope of Web Analytics

The scope of web analytics and the need for web analysts will be on the rise in the future as businesses, smaller and bigger alike, tend to migrate online.  To make their presence in the market felt among the customers, they resort to websites and e-commerce targeting the clients who use smartphones and spend most of their time online. Moreover, web analytics is used by companies for market research and business solution purposes creating more opportunities for professionals with an understanding of web analytics. 

Explore Major Course Providers


Udemy Courses & Certifications

Coursera Courses & Certifications

Udacity Courses & Certifications

Simplilearn Courses & Certifications

Eruditus Courses & Certifications

Emeritus Courses & Certifications

Edureka Courses & Certifications

Nulearn Courses & Certifications


Top Recruiters in the Web Analytics 

Web analytics is the skillset all companies and business organisations require now to make their business successful. Thus, web analytics professionals have plenty of opportunities to work. Some of the major recruiters in web analytics are listed here. 

  • Autodesk
  • Microsoft
  • Experian
  • SAP Concur
  • State Farm

Web Analytics Courses by Top Providers

Many ed-tech companies like Accenture, Futureskills, Coursera, Udemy and many others offer online web analytics courses and free web analytics certification. Some of the top providers offering web analytics courses are:

Students also liked

FAQs

Q) Is web analytics a good career choice to make?

Ans) Yes, undoubtedly web analytics is one of the promising areas that have huge demand in the job market as the digitization process of companies and businesses is at a great pace. 

Q) Can I learn web analytics courses online? 

Ans) Yes, you can try upskilling with web analytics skills and knowledge online through web analytics courses offered by providers like Mindmajix Technologies, Udemy, Futurelearn, Coursera and the like.  

Q) What are the skills needed for a web analyst? 

Ans) The skills required for the web analyst include data visualisation, website dynamics, marketing analytics and strategies and the ability to analyse web trafficking data. 

Q) How much can a web analyst earn in India?  

Ans) On average, a web analyst can earn approximately Rs 461,299 per annum in India. 

Q) What career options are available in web analytics?

Ans) In web analytics, there are many career options you can choose from including web optimization analyst, web analytics manager, web analyst, web marketer and web administrator. 

Career Category
Specialization
Job Role
Skills

Pricing

-
To

Offered by

Digital Vidya
Certificate

Web Analytics Course Certification Online

The Web Analytics Course Certification Online by Digital Vidya will teach you core concepts of web analytics, including the basics of analytics, traffic sources, visitors, e-commerce, tools for web analytics, social media analytics, and actionable insights. 

Moreover, the training course encompasses lessons in web analytics to help you use statistical algorithms, analyse, explore, understand data, and generate valuable insights from them. The Web Analytics Course Certification Online training consists of pre-recorded video lessons and presentations crafted by trained experts. 

Also, the course includes instructor-led live sessions, real-time projects, hands-on assignments, interactive feedback, and over 15,000 free SEO tools. Furthermore, the Web Analytics Course Certification Online programme also provides a self-paced training module to skip and rewind lessons as per convenience. 

The Web Analytics Course Certification Online training also involves a research-based internship where you have to create blog posts on the official website of Digital Vidya with your credentials. You will receive the web analytics certification after successful course completion. 

...Read More
1 Months
11,900
Skills Covered:
Decision making skills Knowledge of Google analytics Knowledge of Web Analytics
Mobile Marketing Optimization Tactics and Analytics

Offered by

UCI Irvine via Coursera
Certificate

Mobile Marketing, Optimization Tactics, and Analytics

Mobile marketing is a multi-channel, digital marketing approach that employs the internet, text messages, emails, MMS, social networks, and applications to connect with an intended audience using smartphones, tablets, and other mobile devices. The University of California, Irvine developed the Mobile Marketing, Optimization Tactics, and Analytics certification course, which is delivered by Stephane Muller, a Certified Instructor, and made available by Coursera for individuals who are interested in understanding the principles and strategies of mobile marketing to work as professional digital marketers.

Mobile Marketing, Optimization Tactics, and Analytics online course comprise 9 hours of digital lessons that begin with an introduction to mobile marketing and proceed on to the concepts and tactics that provide individuals with the data they need to promote engagement, increase revenue, and comprehend website data. With Mobile Marketing, Optimization Tactics, and Analytics online classes, individuals will have acquired skills useful for creating marketing plans.

...Read More
4 Weeks
Beginner
3,224
Skills Covered:
Marketing skills Digital marketing skills

Offered by

Accenture via Futurelearn
Certificate

Digital Skills Web Analytics

2 Weeks
Free
Certified Web Analytics Professional

Offered by

Vskills
Certificate

Certified Web Analytics Professional

Vskills has designed the said course for the highly talented and aspirational workforce of today to prepare them for the best and for the worst in the field of Web Analytics. With deep insights on Social Media analytics, Google Analytics, do's and don'ts, the Certified Web Analytics Professional course is just the right pick for candidates who wish to acquire the best training in this field.

The course will be taught by Pradeep Chopra and Kapil Nakra, who are both alumni of IIT Delhi and experts in the field of Web Analytics, making the pedagogy highly engaging and wholesome. Video lectures are slow-paced to help candidates understand concepts better. 

Practice tests ensure candidates revisit their learnings and learn to implement them in a proper and industry-oriented way.

The certification-qualifying examination has multiple-choice questions designed to assess candidates in various areas in Web Analytics, through which they will learn to strain their minds and acquire deep-root insights on Web Analytics. All in all, this course is a perfect guide for learners' transformation from a Web Analytics enthusiast to a skilled Web Analytics professional.

...Read More
2,999
Skills Covered:
Knowledge of Google analytics Knowledge of Web Analytics

Offered by

Udemy
Certificate

Web Analytics & Digital Marketing Analytics - Zero to Hero

The technologies that attempt to provide their users with a better understanding of their customers or clients include web analytics and digital marketing analytics. Digital marketing initiatives have a significant impact on website visitors, so the two are inextricably intertwined. Anil Batra, a speaker, author, executive, and instructor, designed the Web Analytics & Digital Marketing Analytics - Zero to Hero online certification, which is provided by Udemy and is aimed at digital marketing executives who want to improve their digital marketing strategies.

Web Analytics & Digital Marketing Analytics - Zero to Hero online training aims to teach individuals the foundational knowledge they require to use software like Google Analytics and Adobe Analytics to benefit their clients. The 43 hours of in-depth lectures in the Web Analytics & Digital Marketing Analytics - Zero to Hero online classes cover a variety of topics related to digital marketing analytics, web analytics, digital analytics, marketing analytics, and more.

...Read More
3,499
Skills Covered:
Digital marketing skills Knowledge of Digital Media analytics Knowledge of Google analytics Knowledge of Web Analytics

Offered by

Udemy
Certificate

Web Analytics Blueprint

Web analytics is the assessment of website data to determine how it affects customer behavior and corporate objectives. Web analytics helps consumers have a better internet experience. Web Analytics Blueprint certification course is created by Eugen Oprea - Conversion Optimization Professional & Google Analytics Expert and is presented by Udemy for applicants who want to get more traffic and increase the conversion rates on their websites.

Web Analytics Blueprint online course incorporates more than 2.5 hours of lectures to help the applicants master the strategies and best practices for using Google Analytics to benefit their company's growth. Web Analytics Blueprint online courses help applicants gain a deeper knowledge of how visitors arrive at a website, what they do there, and if they stay long enough to take action. By the end of the program, applicants will have mastered the skills to the ability to make better strategic decisions on their websites to drastically increase their website earnings.

...Read More
2,299
Skills Covered:
Knowledge of Google analytics Knowledge of Web Analytics

Offered by

Udemy
Certificate

Implement Adobe Analytics - The Ultimate Student Guide

Adobe Analytics is a consumer analytics solution that allows users to maximize their company potential by putting data at the center of every marketing decision. Users of Adobe Analytics can integrate data from almost any medium, including the internet, smartphones, multimedia, IoT, applications, social media, and more. Implement Adobe Analytics - The Ultimate Student Guide online certification is developed by Jasvinder Singh Bhatia - Solution Architect and is offered by Udemy for students who aspire to become Adobe analytics experts.

Implement Adobe Analytics - The Ultimate Student Guide online course involves 4 hours of learning materials and 2 downloadable resources that educate students on how to use the Adobe Experience Platform Launch to deploy Adobe Analytics on their website. Implement Adobe Analytics - The Ultimate Student Guide online classes explain how to design and code customized variables, use predefined variables effectively supplied by Adobe, create processing rules, track campaigns, work with successful outcomes, conversion rate, and more.

...Read More
799
Skills Covered:
Knowledge of Web Analytics

Offered by

Udemy
Certificate

How to Start A Career in Digital & Web Analytics

The technique of monitoring website customers' activity is known as web analytics. Measure web histories, such as the use of a site and its elements, such as articles, images, and multimedia, this requires tracking, evaluating, and producing reports. Anil Batra, an author, speaker, executive, and instructor, established the How to Start A Career in Digital & Web Analytics certification course, which is offered through Udemy.

How to Start A Career in Digital & Web Analytics online course is designed for participants who are interested in learning more about careers in digital analysis and the duties and roles that go along with it. Participants in the How to Start A Career in Digital & Web Analytics online course will receive an hour-long video lesson as well as articles that cover the procedures to switch from digital marketing to digital analytics and web analytics as well as the knowledge and credentials needed to become professional digital analysts.

...Read More
3,499
Skills Covered:
Digital marketing skills Knowledge of Web Analytics SEO skills Social media skills

Offered by

Udemy
Certificate

Scale Your Business With Web Analytics & Conversion

In web analytics, conversions are essentially actions that a user identifies as being beneficial to their company. Incorporating web analytics, usability testing, and conversion rate optimization can significantly increase a company's customer base and profitability. Scale Your Business With Web Analytics & Conversion in 2022 online certification is developed by Christine Maisel - Helping Web Design & SEO Startups, which is presented by Udemy for learners who wish to optimize their website for visitors to raise web-based business revenue.

Scale Your Business With Web Analytics & Conversion in 2022 online classes offer 5 hours of thorough training materials supported by 13 articles and 4 downloadable resources that teach learners how to develop an intended objective for a business that they can supervise, evaluate, and enhance as well as demonstrates them how to start monitoring their business objectives using Google Analytics. By the end of the Scale Your Business With Web Analytics & Conversion in 2022 online training, learners will leave with a new perspective on how to build a site and make strategic improvements to it.

...Read More
3,499
Skills Covered:
Knowledge of ecommerce Knowledge of Web Analytics SEO skills Marketing skills Knowledge of Psychology Sales skills

Offered by

Udemy
Certificate

SQL Fundamentals for Marketing, Digital and Web Analytics

Mastering SQL is extremely important in digital marketing and campaign design because it enables users to interact with information efficiently and effectively. SQL Fundamentals for Marketing, Digital and Web Analytics certification course is designed by Anil Batra - Speaker, Instructor, Author & Executive, which is delivered by Udemy for individuals who want to learn the skills to extract data through their own and use SQL assertively to retrieve the data for undergoing marketing analysis.

SQL Fundamentals for Marketing, Digital, and Web Analytics online classes serve as an introduction to SQL, then continue to teach individuals about the basics of databases and how to set up MySQL on their computers. SQL Fundamentals for Marketing, Digital and Web Analytics online course involve 1.5 hours of digital sessions along with 2 study materials that teach data operations like data visualization, data importing, data exporting, data pulling, data structuring, database manipulation, as well as will be taught about SQL commands and techniques on a database to find their paying customers.

...Read More
3,499
Skills Covered:
SQL knowledge Knowledge of Web Analytics Knowledge of Digital Media analytics Marketing skills Database knowledge Knowledge of Data Visualization Knowledge of Excel Tableau knowledge

Offered by

Udemy
Certificate

Microsoft Clarity for Web Analytics : A-Z Complete Tutorial

Microsoft Clarity is a freeware user behavior analytics program that uses activity records and heatmaps to show its users how visitors are interacting with their website. Clarity emphasizes the customer experience to assist businesses in learning more about how customers are utilizing their websites. Microsoft Clarity for Web Analytics: A-Z Complete Tutorial online certification is created by Prince Patni - Software Developer, which is offered by Udemy.

Microsoft Clarity for Web Analytics: A-Z Complete Tutorial online training aims to help the candidates how to utilize Microsoft Clarity to understand the current user experience and acquire valuable insights for their website. Microsoft Clarity for Web Analytics: A-Z Complete Tutorial online course provides an hour's worth of video-based learning materials, along with articles that cover team management, web analytics, and various capabilities including path filters, custom tags, recording, and heatmaps.

...Read More
1,299
Skills Covered:
Knowledge of Google analytics Knowledge of Web Analytics
Adobe Analytics Training Course Online

Offered by

Mindmajix Technologies
Certificate

Adobe Analytics Training Course Online

September 08 - September,23 2023

Articles

Popular Articles

Latest Articles

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

Careers360 App
  • 150M+ Students
  • 30,000+ Colleges
  • 500+ Exams
  • 1500+ E-books
  • Economic Times
  • Financial Express
  • Firstpost
  • Livemint