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Web analytics is the key aspect of digital marketing or internet marketing. It will help the organisation or the web administrator to get a better understanding of the behaviour of their website’s users. Web analytics is effective in bringing required changes to websites or web pages to lure more visitors and get more traffic. It has become the most popular field among professionals and students as the online business depends on it increasingly for making effective business decisions. With the surge in the digitalisation of businesses and markets of all kinds and the advent of digital marketing, professionals like web analysts have become the need of the hour.
Numerous institutions provide web analytics courses and web analytics certifications for learners as well as professionals interested in exploring it. For advanced education, you can opt for the UG-level courses such as B.Tech, B.E, BSc or BBA in IT, marketing or computer science. Also, you can choose PG-level courses like MSc, MTech and MBA that provide specialisations in web analytics.
What is Web Analytics?
Web Analytics is the process of collecting and analysing the data of the website or web pages including the information of visitors, their locations, behavioural patterns, the time they spend and the like. As web analytics will help in increasing the traffic of the websites, it is an integral part of digital marketing. Web analytics is used to find the problems of the websites and to bring about modifications and improvements to persuade more visitors. Many tools are used now for web analytics including Google Analytics, Adobe Analytics, Splunk and Piwik.
Who can Pursue Web Analytics Courses?
The web analytics courses and free web analytics courses are the right options for you, if,
- You are interested in working with data extracting and analysing.
- You want to explore web design and development.
Eligibility Criteria of Web Analytics Courses
Generally, web analytics online courses are open to all who are interested in exploring the topic and most of the time, do not prescribe specific prior requirements. However, undergraduate and postgraduate courses with specialisation in web analytics require certain eligibility criteria. The eligibility criteria for UG and PG courses are provided below.
UG-level Web Analytics Courses
For the undergraduate web analytics courses, the students should have passed their 10+2 in the relevant stream from one of the recognised boards and must have scored a minimum of 50%.
PG-level Web Analytics Courses
For postgraduate web analytics courses, the candidates must hold a bachelor's in any discipline from one of the recognised universities/colleges.
Entrance Exams for Web Analytics Courses
Universities and colleges sometimes prescribe entrance exams as a criterion for admissions into the UG and PG courses with specialisation in web analytics such as BBA, MBA, BTech, MTech and B.E. Some of those entrance exams are:
UG Web Analytics Entrance Exams
PG Web Analytics Entrance Exams
Skills Required for Web Analytics Courses
Having a specific skill set is very important while taking any sort of courses and looking for starting a career. While pursuing web analytics courses also, some skills are required such as technical skills and data visualisation skills. Some of the skills required for website analytics courses are given below.
- Communication skills
- Technical skills
- Business acumen
- Problem-solving skills
- Data visualisation skills
- Technical know-how
Explore Popular Specializations
What You Will Learn in Web Analytics Courses?
Web analytics is the process of gathering and analysing data to get a glimpse of the website or web pages. The web analytics training courses will help you master the knowledge of various aspects of web analytics needed to be a successful web analytics professional. Though the course content may vary from institution to institution, these are some of the topics generally covered by web analytics certification training and web analytics classes.
- Fundamentals of web analytics
- Acquisition and audience analysis
- Search Engine Statistics
- Conversion Funnels
- Data segmentation
- Dashboard implementation
- Google Analytics
- Web analytics process
- Social media insights
- Conversion and behaviour analysis
- CRM
- Mobile analytics
- E-commerce analytics
- Actionable reporting and A/B testing
Explore Popular Analytics Specialisations
Popular Web Analytics Certification Courses
If you are planning to start learning web analytics courses, there are plenty of website analytics training and web analytics free online courses. Online course providers like Udemy, Vskills and Futurelearn offer online web analytics training. Some of the popular web analytics courses are tabulated below.
Course | Provider | Duration | Fee |
Digital Skills Web Analytics | Accenture via Futurelearn | 2 Weeks | Free |
Certified Web Analytics Professional | Rs 3,499 | ||
Web Analytics & Digital Marketing Analytics - Zero to Hero | Udemy | Self-paced | Rs 3,499 |
Microsoft Clarity for Web Analytics: A-Z Complete Tutorial | Udemy | Self-paced | Rs 1,299 |
SQL Fundamentals for Marketing, Digital and Web Analytics | Udemy | Self-paced | Rs 3,499 |
Scale Your Business With Web Analytics & Conversion | Udemy | Self-paced | Rs 3,499 |
Web Analytics Course Certification Online | 1 Month | Rs 11,900 | |
Web Analytics Blueprint | Udemy | Self-paced | Rs 2,299 |
Career Opportunities after Web Analytics Courses
Web analytics is one of the in-demand skills in the job market. Business enterprises, companies, organisations and institutions which use websites and web pages need constant analysis of the data. So, many companies now require web analysts. After the web analyst certification, you can pursue the career options of:
- Web Analyst
- Web Optimization Analyst
- Web Marketer
- Web Administrator
- Web Analytics Manager
Salary Trends in Web Analytics
If you are into web analytics, your salary package completely depends on the skills and experience you have. Having skills like traditional and modern marketing skills will be a factor in deciding your career path as well as the package you are given. Some of the job profiles and their average salary in India are provided below in the table.
Job Profile | Average Salary |
Web Analyst | Rs 461,299 p.a. (Approx.) |
Web Optimization Analyst | Rs 1,300,000 p.a. (Approx.) |
Web Marketer | Rs 4,28,789 p.a. (Approx.) |
Web Administrator | Rs 421,000 p.a. (Approx.) |
*Source: Payscale & Glassdoor
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- Online Data Science Certification Courses
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- Online Cloud Computing Certification Courses
- Online Digital Marketing Certification Courses
- View All Online IT Courses & Certifications
Scope of Web Analytics
The scope of web analytics and the need for web analysts will be on the rise in the future as businesses, smaller and bigger alike, tend to migrate online. To make their presence in the market felt among the customers, they resort to websites and e-commerce targeting the clients who use smartphones and spend most of their time online. Moreover, web analytics is used by companies for market research and business solution purposes creating more opportunities for professionals with an understanding of web analytics.
Explore Major Course Providers
Top Recruiters in the Web Analytics
Web analytics is the skillset all companies and business organisations require now to make their business successful. Thus, web analytics professionals have plenty of opportunities to work. Some of the major recruiters in web analytics are listed here.
- Autodesk
- Microsoft
- Experian
- SAP Concur
- State Farm
Web Analytics Courses by Top Providers
Many ed-tech companies like Accenture, Futureskills, Coursera, Udemy and many others offer online web analytics courses and free web analytics certification. Some of the top providers offering web analytics courses are:
- Accenture Web Analytics Courses & Certifications
- Mindmajix Technologies Web Analytics Courses & Certifications
- Digital Vidya Web Analytics Courses & Certifications
- Vskills Web Analytics Courses & Certifications
- Futurelearn Web Analytics Courses & Certifications
- Coursera Web Analytics Courses & Certifications
- Udemy Web Analytics Courses & Certifications
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FAQs
Q) Is web analytics a good career choice to make?
Ans) Yes, undoubtedly web analytics is one of the promising areas that have huge demand in the job market as the digitization process of companies and businesses is at a great pace.
Q) Can I learn web analytics courses online?
Ans) Yes, you can try upskilling with web analytics skills and knowledge online through web analytics courses offered by providers like Mindmajix Technologies, Udemy, Futurelearn, Coursera and the like.
Q) What are the skills needed for a web analyst?
Ans) The skills required for the web analyst include data visualisation, website dynamics, marketing analytics and strategies and the ability to analyse web trafficking data.
Q) How much can a web analyst earn in India?
Ans) On average, a web analyst can earn approximately Rs 461,299 per annum in India.
Q) What career options are available in web analytics?
Ans) In web analytics, there are many career options you can choose from including web optimization analyst, web analytics manager, web analyst, web marketer and web administrator.
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