5 Courses and Certifications

Online Content Writing Courses & Certifications

The advent of the internet has brought all information to our fingertips. For any information that people search, content writers play a crucial role in bringing it to them. Content typically is the information and experiences that are directed toward an end-user. To stay relevant and competitive in today’s world, content is indispensable. A well-composed and engaging content is the cornerstone of any digital campaign. It significantly helps organisations to connect with audiences, inform them about their services and persuade them to purchase their services. As the content writing industry is flourishing, a candidate doesn’t require any prior qualification to get into this field.

Content writing is a skill-based profession, and a candidate who holds this profession is called a content writer. As this profession does not require any specialised degree, getting a bachelor’s in Journalism, Mass Communication, and English Literature can be advantageous. Apart from this, there are many content writing courses and certifications available online that make you specialise in this field. 

What is Content Writing?

As a skill-based profession, content writing is defined as the process of researching, planning, writing, editing and proofreading content on the web, specifically for digital marketing purposes. Content writing involves writing articles, insights, blog posts, newsletters and scripts for videos and podcasts. It includes different types of content writing professions such as web content writing, creative writing, blogging, scriptwriting, business writing, feature writing, copywriting, and more.

Who Can Learn Content Writing?

Anyone can pursue content writing courses and become a content writer. A candidate can get into this field right after class 12 from any stream. A candidate who has a graduation degree in any discipline can also start a career as a content writer. A professional working in any industry can pursue an online content writing course. Having a set of skills like creativity, better writing and communication skills, and storytelling will be helpful to pursue a career in content writing.

Eligibility Criteria

  • While specific content writing UG courses are not available, degrees such as BA Journalism/ BMC/ BJMC/ BA English Literature are equally popular degree choices for content writers. Candidates are required to have 10+2 with 50% marks from a recognised board to pursue these courses.
  • Admissions to these courses are done through institution-based entrance exams and merit lists.
  • For PG degree or diploma courses in content writing, a candidate should have completed his/her bachelor’s in any discipline from a recognised college/ university.

Skills Required for Content Writing Courses

  • Storytelling
  • Creative vision
  • Adaptability
  • Novelty
  • Communication
  • Editing

What Will You Learn in Content Writing Courses?

  • Pursuing content writing courses online or offline, you will learn about different styles of writing such as creative, technical, business, academic, and more.
  • You will learn about elements and techniques of various types of writing, including fictional writing, poetry writing, scriptwriting, business writing and more.
  • Taking degrees or certification courses for content writing will equip you with hands-on skills essential for writing any type of content. You will also be able to conduct and synthesize research.

Popular Content Writing Certification Courses

Interested candidates can find various content writing certification courses online and offline. The duration and fees of these courses depend on the course curricula and providers of courses. Degree programmes can take 2-3 years, while certification courses take from a few weeks to months.

Have a look at the list of popular content writing certification courses:

Course Name

Offered by



Certified Business Writing Professional



INR 1,999

Certified Content Writer



INR 3,499

Academic Writing

Hemwati Nandan Bahuguna Garhwal University, Pauri Garhwal via Swayam

15 Weeks


Post Graduate Program in Content Writing

Henry Harvin Education

12 Months

INR 75,000

Good with Words: Writing and Editing Specialization

University of Michigan via Coursera

4 Months


The Strategy of Content Marketing

University of California, Davis via Coursera

19 Hours


Content Writing Master Course

IIM Skills

4 Weeks

INR 12,900

Professional Diploma in Content Writing

Alpha Academy

1 Year


Bachelor of Arts in Creative Writing

The University of Adelaide - Australia

3 Years

AUD 35,000/ year

Content Strategy for Professionals: Engaging Audiences

Northwestern University via Coursera

6 Hours


Career Options in Content Writing

With digitisation reaching new heights, content writing is emerging as an exciting career option. Every company these days is making an online presence to reach out to a large number of audiences. To market their products and services, companies need content writers. These professionals put the companies' thoughts, ideas, work, and products to the world. With that being said, content writers act as a bridge between companies and audiences. 

After completing content writing courses online or on-campus, candidates can find employment opportunities in educational institutes, media and publishing houses, PR and advertising agencies, marketing firms, professional services consultancies, and more.

Some of the popular job roles in content writing:

Content Writing Salary Trends

In every industry, content writing professionals are in high demand. The remunerations of content writers are based on their skills and experiences they hold. As per PayScale, a content writer in India can earn an average salary of INR 285,460/ year. The salary also varies depending on the employer and location.

Salary based on experience

Less than 1 year

1-4 years

5-9 year

10-19 year

INR 214,386

INR 292,022

INR 414,149

INR 549,264

*Source: Payscale

Scope of Content Writing

As a flourishing industry, the scope of content writing is broad and tremendous. Content writing has become a good career option for beginners as well as professionals. It pays a good salary just like other mainstream jobs like sales and marketing, human resources, and more. As a career, content writing offers vast opportunities to a candidate. There is a huge demand for content writers in industries including media, public relations, information technology, digital marketing, e-commerce, and more. So, pursuing online content writing courses or a degree in English literature or journalism and mass communication will be advantageous to land a job in IT and non-IT firms. 

Top Recruiters for Content Writing Professionals

Publicis Sapient




Cantilever Labs






Q: How do I do content writing courses online?

A: Many institutes offer online content writing courses via online course service providers like Coursera, edx, and Simplilearn. 

Q: Is content writing a rewarding career?

A: As every company, small and large, is making an online presence, the demand for content writers is increasing significantly. So, yes, content writing is a rewarding career option.

Q: How do I get started in content writing?

A: To become a content writer, you need to pursue content writing courses online or offline. You can also prefer a bachelor’s degree in journalism and mass communication right after your class 12th to pursue a career in this field.

Q: What does a content writer do?

A: A content writer is responsible for writing quality and fact-based content. He/she creates content marketing campaigns to drive leads and use SEO practices to generate traffic to a website.

Q: Can I start a career as a content writer without a degree? 

A: There is no specialised degree required to become a content writer. You only need to possess quality writing skills, editing and proofreading abilities. However, many companies prefer candidates who have a degree in Literature, Journalism and Mass Communication or pursued a content writing certification course.

Q: What is the cost of online content writing courses?

A: The fees of online content writing courses depend on course types and providers. For content writing certification courses, the fees can vary based on credits or curricula. 

Q: Where can I get a job after content writing courses?

A: There are enormous opportunities after content writing courses in diverse industries. These include media, PR, e-commerce, real estate, digital marketing, IT and more. 

Career Category
Job Role


Academic Writing

Offered by


Academic Writing

The stream of academic writing is pretty much in demand across the globe. As it comes up with a promising career, the candidates are looking forward to pursuing a formal programme in academic writing. Hence, this course of Academic writing from Swayam became the most registered course among all SWAYAM MOOCs and even made it to the top 30 MOOCs list globally.

However, there has never before been an understandable setup, institutionally or otherwise, for the candidates and the aspirants to learn academic writing and research from. This course makes that happen by providing the applicants with the setup and teaching them all the basics of academic writing and research to help them along with their careers. 

It has impressively closed this gap by not only offering fundamentals of academic writing but also providing insights into the industry.

The course is one of the multidisciplinary ones and is a foundational programme delivered via an online platform. Furthermore, it focuses on bringing the results through the writing process and as such, is quite effective. The course allows the candidates to be able to make new opportunities for their careers. It also helps them gain more potential in their research and hit the top of their abilities.

...Read More
15 Weeks
Skills Covered:
Writing skills

Offered by

University of Cambridge, Cambridge via Edx

Writing successfully for the Stage

The Writing successfully for the Stage Certification Course is a segment of the University of Cambridge’s Micro Master’s program in Writing for Performance and Entertainment Industries. The course will assist students in transforming their ideas into well-structured stories with necessary plot settings.

The Writing successfully for the Stage Training Course is a self-paced course that focuses on different aspects of dialogue writing including its form, style, theme and the ways to structure a play-text that represents the creative ideas of the writer. The course will be directed by Abigail Docherty, Institute of Continuing Education, University of Cambridge.

The Writing successfully for the Stage Online Course is an intermediate-level course that requires learners to study “Finding your voice as a playwright: scenes, themes and character”. The course will help students understand the techniques of combining stage direction, set design and music to create their dream play.

...Read More
4 Weeks
Skills Covered:
Communication skills Writing skills Storytelling
Certified Business Writing Professional

Offered by


Certified Business Writing Professional

The Vskills Certified Business Writing Professional course covers various aspects of business communication like verbal and non-verbal communication, graphics, coherence and various other parts of written communication. The programme also deals with different types of writing, like CV, proposal, memo, email, cover letter, and more.

The comprehensive curriculum for the Certified Business Writing Professional training will make you an ideal candidate for roles in the media or the publishing sector. 

You can also find employment in the communications department of various public and private companies like Tata Consultancy Services, Copco, Atlas, and many more.

Along with the extensive learning content, you also get lifelong access to the e-resources, hard copies of the study material, free practice tests, a government and 'V skills certified' tagging on Monsterindia.com and Shine.com. 

These features make this Certified Business Writing Professional course flexible and inclusive of different learning needs. However, you must appear and pass the online certification exam with more than 50% marks.

...Read More
Skills Covered:
Writing skills
Certified Content Writer

Offered by


Certified Content Writer

Content writing has become one of the most in-demand professions in recent times. The domain requires the perfect combination of creativity and professional skills that will help candidates interested in this field succeed in all online businesses. Completing VSkills’ Certified Content Writer course will help you understand the techniques and nuances of the art of writing better.

The certification assessment available in the Certified Content Writer programme curriculum will test you in basic knowledge of annotations, style, techniques, and language grammar. Several private and public sector companies HCL, Tata Consultancy Services Ltd, Motherson Sumi Infotech Design Ltd., Shiksha.com, Randstad India Limited, and Naukri.com regularly hire content writers.

The Content writer certification course is rife with e-video lectures, practice-tests and course material which are available as a hard copy. This is a 100% online training with lifelong access to the LMS cloud platform. After completing the programme successfully and passing the assessment, you will be eligible for a certificate recognised by the government.

...Read More
Skills Covered:
Writing skills
Certified Technical Writer

Offered by


Certified Technical Writer

The Technical Writer online course by Vskills explores technical writing and the skills needed to write for different niches. It dives deep into the various aspects of writing and how it can be made more engaging, as well as profitable. The certification will aid professional writers, as well as those who want to pursue a career in the technical writing field.

Furthermore, the Vskills Certified Technical Writer course aims to teach the fundamentals of writing, starting from sentence creation to advanced writing formats such as research writing. Most companies look for technical writers to document events, products, and services. Thus, this technical writing certification is a great way to learn the required skills to become an excellent technical writer.

Moreover, at the end of the Technical Writer programme, candidates will be granted a government- recognised certificate. They will also receive a ‘VSkills Certified’ tag in their CVs that will be displayed on job portals like monster.com and Shine. The tags can enhance their employability further.

...Read More
Skills Covered:
Technical skills Writing skills


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