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The advent of the internet has brought all information to our fingertips. For any information that people search, content writers play a crucial role in bringing it to them. Content typically is the information and experiences that are directed toward an end-user. To stay relevant and competitive in today’s world, content is indispensable. A well-composed and engaging content is the cornerstone of any digital campaign. It significantly helps organisations to connect with audiences, inform them about their services and persuade them to purchase their services. As the content writing industry is flourishing, a candidate doesn’t require any prior qualification to get into this field.
Content writing is a skill-based profession, and a candidate who holds this profession is called a content writer. As this profession does not require any specialised degree, getting a bachelor’s in Journalism, Mass Communication, and English Literature can be advantageous. Apart from this, there are many content writing courses and certifications available online that make you specialise in this field.
What is Content Writing?
As a skill-based profession, content writing is defined as the process of researching, planning, writing, editing and proofreading content on the web, specifically for digital marketing purposes. Content writing involves writing articles, insights, blog posts, newsletters and scripts for videos and podcasts. It includes different types of content writing professions such as web content writing, creative writing, blogging, scriptwriting, business writing, feature writing, copywriting, and more.
Who Can Learn Content Writing?
Anyone can pursue content writing courses and become a content writer. A candidate can get into this field right after class 12 from any stream. A candidate who has a graduation degree in any discipline can also start a career as a content writer. A professional working in any industry can pursue an online content writing course. Having a set of skills like creativity, better writing and communication skills, and storytelling will be helpful to pursue a career in content writing.
- While specific content writing UG courses are not available, degrees such as BA Journalism/ BMC/ BJMC/ BA English Literature are equally popular degree choices for content writers. Candidates are required to have 10+2 with 50% marks from a recognised board to pursue these courses.
- Admissions to these courses are done through institution-based entrance exams and merit lists.
- For PG degree or diploma courses in content writing, a candidate should have completed his/her bachelor’s in any discipline from a recognised college/ university.
Skills Required for Content Writing Courses
- Creative vision
What Will You Learn in Content Writing Courses?
- Pursuing content writing courses online or offline, you will learn about different styles of writing such as creative, technical, business, academic, and more.
- You will learn about elements and techniques of various types of writing, including fictional writing, poetry writing, scriptwriting, business writing and more.
- Taking degrees or certification courses for content writing will equip you with hands-on skills essential for writing any type of content. You will also be able to conduct and synthesize research.
Popular Content Writing Certification Courses
Interested candidates can find various content writing certification courses online and offline. The duration and fees of these courses depend on the course curricula and providers of courses. Degree programmes can take 2-3 years, while certification courses take from a few weeks to months.
Have a look at the list of popular content writing certification courses:
Post Graduate Program in Content Writing
Henry Harvin Education
Good with Words: Writing and Editing Specialization
University of Michigan via Coursera
The Strategy of Content Marketing
University of California, Davis via Coursera
Content Writing Master Course
Professional Diploma in Content Writing
Bachelor of Arts in Creative Writing
The University of Adelaide - Australia
AUD 35,000/ year
Content Strategy for Professionals: Engaging Audiences
Northwestern University via Coursera
Career Options in Content Writing
With digitisation reaching new heights, content writing is emerging as an exciting career option. Every company these days is making an online presence to reach out to a large number of audiences. To market their products and services, companies need content writers. These professionals put the companies' thoughts, ideas, work, and products to the world. With that being said, content writers act as a bridge between companies and audiences.
After completing content writing courses online or on-campus, candidates can find employment opportunities in educational institutes, media and publishing houses, PR and advertising agencies, marketing firms, professional services consultancies, and more.
Some of the popular job roles in content writing:
Content Writing Salary Trends
In every industry, content writing professionals are in high demand. The remunerations of content writers are based on their skills and experiences they hold. As per PayScale, a content writer in India can earn an average salary of INR 285,460/ year. The salary also varies depending on the employer and location.
Salary based on experience
Less than 1 year
Scope of Content Writing
As a flourishing industry, the scope of content writing is broad and tremendous. Content writing has become a good career option for beginners as well as professionals. It pays a good salary just like other mainstream jobs like sales and marketing, human resources, and more. As a career, content writing offers vast opportunities to a candidate. There is a huge demand for content writers in industries including media, public relations, information technology, digital marketing, e-commerce, and more. So, pursuing online content writing courses or a degree in English literature or journalism and mass communication will be advantageous to land a job in IT and non-IT firms.
Top Recruiters for Content Writing Professionals
Q: How do I do content writing courses online?
A: Many institutes offer online content writing courses via online course service providers like Coursera, edx, and Simplilearn.
Q: Is content writing a rewarding career?
A: As every company, small and large, is making an online presence, the demand for content writers is increasing significantly. So, yes, content writing is a rewarding career option.
Q: How do I get started in content writing?
A: To become a content writer, you need to pursue content writing courses online or offline. You can also prefer a bachelor’s degree in journalism and mass communication right after your class 12th to pursue a career in this field.
Q: What does a content writer do?
A: A content writer is responsible for writing quality and fact-based content. He/she creates content marketing campaigns to drive leads and use SEO practices to generate traffic to a website.
Q: Can I start a career as a content writer without a degree?
A: There is no specialised degree required to become a content writer. You only need to possess quality writing skills, editing and proofreading abilities. However, many companies prefer candidates who have a degree in Literature, Journalism and Mass Communication or pursued a content writing certification course.
Q: What is the cost of online content writing courses?
A: The fees of online content writing courses depend on course types and providers. For content writing certification courses, the fees can vary based on credits or curricula.
Q: Where can I get a job after content writing courses?
A: There are enormous opportunities after content writing courses in diverse industries. These include media, PR, e-commerce, real estate, digital marketing, IT and more.
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