- Introduction To The Social Media Marketing Masterclass
- Free Social Media Marketing Group
Online
₹ 449 3,499
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Content marketing is a type of advertising that uses interesting publications, videos, webcasts, and other mainstream press to attract, interact, and retain an audience. This strategy establishes expertise, raises brand awareness, and keeps the company top of mind when it comes time to buy what one sells. Social Media Marketing - Content Marketing Masterclass 2022 certification course is created by Mark Timberlake - Professional Online Training Courses For Beginners & Philomena Timberlake - Business Development Manager and is presented by Udemy.
Social Media Marketing - Content Marketing Masterclass 2022 online training is intended for learners who want to master the concepts and strategies associated with social media marketing and search engine optimization techniques for content marketing activities. Social Media Marketing - Content Marketing Masterclass 2022 online course contains more than 18.5 hours of lessons supported by articles and 9 downloadable resources which discuss topics like social media planning, social media scheduling, content marketing planning, video production, audio production, marketing strategy, vlogging, blogging, podcasting and more.
The highlights
- Certificate of completion
- Self-paced course
- 18.5 hours of pre-recorded video content
- 1 article
- 9 downloadable resources
Program offerings
- Online course
- Learning resources
- 30-day money-back guarantee
- Unlimited access
- Accessible on mobile devices and tv
Course and certificate fees
Fees information
certificate availability
certificate providing authority
What you will learn
After completing the Social Media Marketing - Content Marketing Masterclass 2022 online certification, learners will acquire an insight into various social media platforms for activities including social media marketing, content marketing, and email marketing. In this social media marketing course, learners will explore the methodologies involved with marketing strategies, social media scheduling, social media planning, and content marketing plans as well as will study concepts involved with search engine optimisation, and brand building. In this social media marketing certification, learners will study the advantages of social media communities as well as will learn about the fundamentals of podcasting, blogging, and vlogging. Learners will also study concepts and methodologies involved with video production and audio production.
The syllabus
Social Media Marketing
Social Media Marketing - Understanding Social Media Marketing
- Introduction To The Social Media Marketing Section
- Mastering Social Media Marketing
- The Social Media Marketing Monster
- Free Vs Paid Traffic
- What Is Marketing?
- What Is Media?
- What Is Social?
- Local Vs International
- Activities To Complete
Social Media Marketing - Marketing As A Business Priority
- Introduction To Marketing As A Business Priority
- The Marketing Company
- Feast And Famine
- Continuous Marketing
- The 80/20 Principle
- Sales And Marketing
- Activities To Complete
Social Media Marketing - The Buyer Journey
- Introduction To Understanding The Buyer Journey
- Meet Bob
- The Seven Steps To Marriage
- The Buyer Journey AIDA
- Attention Content
- Interest Content
- Desire Content
- Action Content
- Activities To Complete
Bob's World View
- Introduction To Bob's World View
- Understanding World Views
- Understanding Bob
- Confirming A World View
- The Family Kettle - Bob's World View
- Bob's World View - Activities To Complete
Social Media Marketing - Social Media Marketing And SEO
- Introduction To Social Media Marketing & SEO
- The Truth About Social Signals
- The Problem With New Websites
- The Snowball Effect
- The Great Deception
- Your Website As Your Data Center
- Activities To Complete
Social Media Marketing - Social Media Marketing Platforms
- Introduction To Social Media Marketing Platforms
- Finding Bob
- What Platform Should I Use?
- Business Or Personal Branding?
- Social Media Branding Tips
- Creating Your Social Media Marketing Biography
- House Keeping
- Activities To Complete
Social Media Marketing - Posting On Social Media Platforms
- Introduction To Posting On Social Media Platforms
- The Golden Rules
- Curation Vs Creation Of Content
- What Types Of Content Should I Create?
- Written Content
- Photography Content
- Infographics Content
- Podcast Content
- Video Content
- Automation Best Practices
- Activities To Complete
Social Media Marketing - Social Media Posting Ideas
- Introduction To Social Media Posting Ideas
- Where Do I Get Posting Ideas From?
- Stupid Questions
- Conversations
- Stories - The Power Of Narrative
- Industry News
- Content Capture Systems
- Respecting Your Audience
- Activities To Complete
Social Media Marketing - Creating A Social Media Marketing Post
- Introduction To Creating A Social Media Marketing Post
- Take Them To The Movies
- Headlines
- Body Text
- Using Images
- Video Posts
- Quizzes And Polls
- Links
- Hashtags
- Activities To Complete
Social Media Marketing - Community Based Marketing
- Introduction To Community Based Marketing
- The Best Kept Secret
- Choosing A Niche For Your Community
- Choosing A Platform For Your Community
- Gate Keepers
- Community Rules
- Shared Ownership
- Visiting Other Communities
- Activities To Complete
Social Media Marketing - Building A Social Media And Content Marketing Plan
- Introduction To Building A Social Media Marketing Plan
- Why You Need A Plan
- Your Social Media Schedule
- Your Content Calendar
- Setting Realistic Time Frames
- Responsibilities And Roles
- SMART Goals For Your Marketing
Social Media Marketing - Cases Studies
- Introduction To Social Media Case Studies
- Social Media Marketing Mistakes - Part 1
- Social Media Marketing Mistakes - Part 2
- Twitter Case Studies
- Facebook Case Studies
- LinkedIn Case Studies
- YouTube Case Studies
- Instagram Case Studies
- Pinterest Case Studies
- Social Media Case Studies - Activities To Complete
Creating Social Media Images
- Introduction To Creating Social Media Images With Adobe Spark
- Adobe Spark - Tools Explained
- Example Of An Adobe Spark Image Created On Desktop
- Example Of An Adobe Spark Image Created On Mobile
- Activities To Complete - Adobe Spark
Profile Image - Creating Your Social Media Profile Image
- Introduction To Social Media Profile Image Creation
- Equipment Needed
- Understanding Your Camera
Profile Image - Lighting And Posing Your Subject
- Offset Lighting Set Up For Portraits
- Front Lit Lighting For Portraits
- Setting The Exposure
- Posing The Face
Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone
- Editing A Male Portrait
- Finishing Your Male Portrait
- Editing A Female Portrait
Blogging - Copywriting For Blogs And Articles
- Introduction To Blogging & Copywriting
- Identifying Your Niche Audience
- Finding Your Style As A Writer
- Preparation - Tracking Ideas For Your Blogs And Articles
- Page Setup And Formatting
- Links And Actions
- Additional Content On The Page
Blogging - Writing Your Copy
- AIDA Copywriting
- AIDA - The Attention Phase
- AIDA - The Interest Phase
- AIDA - The Desire Phase
- AIDA - The Action Phase
- Additional Thoughts For Your Blogging And Article Writing
Email Marketing - Building Your Email List
- Introduction To Email Marketing
- Email Marketing - Grasping The Concept
- Email Marketing Software - Choosing Your Provider
- Building Your Email Marketing List
- Different Ways To Get An Email Sign Up
- Asking For The Email
- The Magic Of PDFs
Email Marketing - Using Your Email List
- An Email List Is For Selling Stuff Right?
- Email Marketing Styles
Email Marketing - Email Copywriting
- Email Writing Styles
- Email Copywriting Using AIDA
- Email Spam Traps And Pitfalls
Email Marketing - Email Analytics - Automations - Maintenance
- Email Analytics - What To Measure
- Email Automation - Understanding Its Usage
- Using Surveys
Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search
- Introduction To Local SEO Training Section
- Google Search - Understanding How Google Search Works
Local SEO + SEO - Google Search And Your Position In Local Search
- Local SEO Ranking Factors
- Your Local Ranking Factors - How They Impact Local Search Results
- Your Analytics Spreadsheet
- Domain Authority And Page Authority
- Trust Flow
- Check Your Local SEO Ranking Scores
- Google Local Search
Local SEO + SEO - Google My Business - A Strong Local SEO Factor
- Google My Business
- Cleaning Up Old Google Listings
- Creating A Google Review Strategy
- Google My Business - Support Community
Local SEO + SEO - Building Up Reviews - Including Google Local Reviews
- Citations - An Introduction - Setting Up A NAP Page
- Managing Your Citations
Local SEO + SEO - Backlinks - Understand How They Improve SEO
- Back Linking - An Introduction
- Checking The Quality Of Your Back Links
- Building Back Links
- Social Media Business Pages As Back Links
Local SEO + SEO - On Site SEO - Improving Your Sites SEO
- Content Marketing As Part Of Your SEO
- Creating Your Content
Local SEO + SEO - Keyword Optimisation For Powerful SEO
- Understanding Keywords
- Keyword Strategies - How To Use Keywords Effectively
- Inserting Your Keywords On Your Website
Local SEO + SEO - Local Business Online Marketing
- Marketing A Local Business
- AIDA Marketing - An Overview
- Adwords - An Introduction
- Google Profiles For Google Personal Accounts
- Setting Up A Local SEO Marketing Consultancy
YouTube Marketing - YouTube Channel Setup And SEO
- Building Your YouTube Landing Page
- YouTube SEO - The Importance Of Titles
- YouTube SEO - The Importance Of Your Descriptions
- YouTube SEO - The Importance Of Tags
- YouTube End Screen Annotations
- YouTube Analytics
- Publishing And Sharing Your Videos
YouTube Marketing - YouTube Video Launch Strategy
- The Real Secret To A Successful YouTube Video Launch
- Eyes On The Prize...
Audio Production - Mastering Audio Production For Video And Podcasting
- Introduction To Audio And Video Production
- Introduction To Mastering Audio Production
- Technical Challenges You Will Face
- Choosing Your Microphone
- Positioning Your Microphone
- Reducing Echo
- Reducing Background Noise
- The Perfect Studio
- Additional Equipment
Video Production - Mastering Video Lighting And Subject Composition
- Introduction To Mastering Video Lighting
- Camera Choices
- Lighting Choices
- Composition And Presentation
- Webcam And Smartphone Setup
- 3 Light Setup For DSLR And Camcorder
- 5 Light Setup For DSLR And Camcorder
- Teleprompter And Reference Monitor
- Setting An Exposure
Video Production - Green Screen Video Production
- Introduction To Green Screen Video Production
- Chroma Keying
- Lighting A Backdrop
- XSplit Broadcaster - An Introduction
- XSplit Settings
- Building A Presentation
- Screen Capture
Video Production - On Camera Presence - Getting Comfortable On Camera
- Introduction To On Camera Presence
- Why You Need A Studio
- Communicating With Warmth
- Talking To Bob
- Find Your Natural Self
- Practice Makes Perfect
- Take 2
- Additional Tips
Video Production - Writing A Promotional Script For Your Video
- Introduction To Writing A Promotional Script For Your Video
- Meet Bob
- AIDA Psychology
- Attention
- Interest
- Desire
- Action
Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition
- Introduction To Editing With Adobe Premiere Pro And Adobe Audition
- Setting Up Your Folder Structure
- Colour Grading Your Video
- Audio Correction Techniques
- Cutting Options - Video Editing
- Breath And Click Removal
- Advanced Audio Cleaning
- Adding Music To Your Video
- Exporting Your Video
Introduction To Vlogging
- Introduction to Vlogging
- What Is Vlogging
- Vlogging Equipment - Budget Or 4k?
- Vlogging Equipment - Budget Recommendations
- Vlogging Equipment - Choosing Your 4k Camera
- Vlogging Equipment - Choosing Your Microphones
- Vlogging Equipment - Tripods And Accessories
- Filming Techniques
- Editing A Vlog
- Activities For The Vlogging Section
Introduction To Podcasting
- Introduction To Podcasting
- What Is Podcasting?
- Getting Started With Podcasting
- Podcasting Equipment
- Designing Your Podcast
- Podcast Recording Tips
- Finding Guests For Your Show
- Editing Your Podcast With Adobe Audition
- Marketing Your Podcast
- Podcasting Activities To Complete
Course Summary
- Summary For The Course
Instructors
Mr Mark Timberlake
Professional Online Trainer
Freelancer
Ms Philomena Timberlake
Business Development Manager
Freelancer