- Introduction
- A Second Nature
- Advertising
Online
₹ 1,999
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Campaign Managing not only requires able leadership but also knowledge of factors contributing to a successful campaign. These campaigns can vary from advertising, social work, and so on. Vskills Certified Campaign Manager Certification Programme is designed to guide candidates through all kinds of campaign management techniques. The curriculum progresses on the basic presumption that campaign building is something which touches upon multiple areas like its institutions, advertising, workflow, positioning, branding, consumer insights, creativity, campaign planning, briefing, computer and internet basics and SEO.
Every topic is delivered by experts who are Vskills alumni, and thus the learning will be totally based on important and crucial concepts in Campaign Management. As learners gain knowledge of Campaign Development, they would also get extra information on Developing Campaign Strategies, Creating Great Advertising Institutions, Branding and Positioning and many others.
Course takers will get once in a lifetime experience throughout their learning as they get to work on practice tests and assignments, providing a vivid approach. Once enrolled, they can revisit the modules as and when they want with no extra charge. Vskills is equally committed to shaping their career with its special placement assistance programme.
The highlights
- Dual mode of learning
- Lifetime Government-recognised certification
- Supplementary, industry-based practice tests
- Certified professional tag on top recruitment sites
- Resume Building
Program offerings
- Virtual classroom
- Expert training
- Practice tests
- Self-paced learning
Course and certificate fees
Fees information
- The course fee for Certified Campaign Manager Programme is Rs. 1,999.
- Candidates will have to pay the taxes additionally on checkout.
Fee Details for Certified Campaign Manager Programme
Fee | Amount in Rupees |
Base Fee | Rs. 1,999 |
Taxes | As applicable |
certificate availability
certificate providing authority
Eligibility criteria
Certification Qualifying Details
As far as certification is concerned, all learners of Certified Campaign Manager Programme can avail the certification provided they complete the course and do not leave it in between, which includes performing relevant assignments and taking practice tests. They would also have to sit for Certificate-qualifying examination and attain a score of at least 25/50 or 50 percent.
What you will learn
Certified Campaign Manager Programme briefs its learners on various nodes of Campaign Management and Development to prepare them for the outside world with robust strategies and efficient skillset. These learnings include but are not limited to-
- Everything about Client Servicing.
- Basics of Positioning and the relation between Product and Consumer Positioning.
- Teaching candidates to think strategically and know more about the Advertising Strategies Spectrum.
- The role of creativity in Campaign Management with briefing on Copy Creation in three steps.
Who it is for
Certified Campaign Manager Programme falls ideal for individuals from different walks of life possessing a driving interest in Campaign Management or those wishing to shape up their profession into something more instrumental. It can benefit the following groups of people-
- Students wishing to take up this course for enhancing their knowledge and interest in Campaign Management and make a fruitful addition to their CV.
- Job seekers looking for employment opportunities particularly in Marketing, Media or Public Relations departments of various companies.
- Working professionals wishing for a switch or different professional undertaking.
- Campaign Managers wishing to add a certification to their career for salary hike or promotion.
Admission details
Candidates can only register for the Certified Campaign Manager Programme by following the online registration method, which comprises a few easy steps to be initiated through the course link itself. These steps have been given below-
Step 1: Via https://www.vskills.in/certification/marketing/certified-campaign-manager, select the option of “Buy Now.”
Step 2: Having an account is mandatory for registration. Thus ensure that you are logged in on your Vskills account. Else, you will have to login first or create an account.
Step 3: Thereafter, enter your billing information.
Step 4: Make the payment through your selected payment mode.
Step 5: This would confirm your registration. You can access your dashboard and course through the access link which will be sent to your registered mail.
The syllabus
Changing World of Advertising
Creating Great Advertising Institutions
- Creative Ideas
- Not Just Campaigns
The Advertising Agency
- Jobs in a Communications Agency
- Client Servicing/Account Management
- Meetings
- What is Client Servicing?
Agency Work Flow
- Advertising Objectives
- Typical Work Flow in Agency
Branding
- Branding concept
- Successful Brands
- What is Branding?
Positioning
- The Competition
- The Position You Want
- Determining Positioning
- The Customer
- The product
- Product and Consumer Positioning
- Evolution of ‘positioning’
- Strategic Thinking
- Advertising Strategies Spectrum
Consumer Insights
- Digging consumer insights!
- Apparent vs Real Reason
- Benefit Laddering
- Informal Research
Campaign Planning
- Planning Cycle
- Advertising Plan—an Outline
- Determining Advertising Budget
Creativity
- Creative Strategies
- Message Formats
- The Creative Process
- Copy, Folks
- Copy Creation in three Steps
- Practical Tips
- How to Brief Creative
Copy Structure
- Sell Creative Work
- Copy Style
Media Planning
- Maximizing-the advertising exposure!
- Framework to ‘Maximizing Advertising Exposure’
- Being visible
Media Briefing
- Being more visible
- The Media Briefing
- Brand Contact Points
Internet Medium
- Internet the next big medium?
Line Media
- Sales Literature
- Body Media
- Ad Bags and Carrier Bags
- Aerial advertising
- Point-of-sale (POS) display material
- CD’s CD-ROMs, audio and video cassettes
Advertisement Assessment
- Campaigns - David Ogilvy
- How to Present Your Work
Computers Basics
- Representation of information
- Characteristics of computer
- Commonly Used Computer Terms
- User Interface
- Operating System
- Types of Software
- Units of a computer system
- Disk Organization Terms
- Storage Devices
- Output Devices
- Basic Operations of a Computer – Input, Process and Output
- Introduction - What is Computer?
- Input Devices
Internet
- Control of the Internet
- Search Engine Optimization
- Social Media
- Web Browser and ISP
- Internet Terms (Hypertext, URL, Domain Name)
- Upload and download files
- Networking Concepts
Evaluation process
The exam for certification requires learners to attempt 50 multiple-choice questions in an hour and score 25/50 or 50% in the test. This would ensure their last requirement for receiving the certification. It should also be noted that the examination will only be conducted via online proctored mode till COVID situation improves. Learners will not have to face a negative marking system.
How it helps
Certified Campaign Manager Programme is the ultimate guide for individuals who are fascinated by the idea of Campaign Management and wish to transform it into a career option. It would not only help them secure a job but also train them enough for a good package. The course has been created in a way to benefit both freshers as well as professionals. By pursuing the course, candidates will gain the confidence to switch from a totally different avenue to Campaign Marketing if they truly enjoy it.
A certification in Campaign Management can help job seekers stand out in today's competitive job market and expand their employment opportunities by demonstrating their advanced skills. Campaign managers are no wonder in great demand with an increase in consumer vigilance and activism. Companies that specialise in advertising and online media businesses have been hiring Campaign Managers in bulk. Various public and private companies also need marketing and campaign managers in media or PR departments.
Vskills will be a constant companion in giving job alerts and help candidates make the right pick from the diverse employment opportunities available to them. Companies like McCann-Erickson India, Ogilvy & Mather Ltd, Lintas India, and Mudra Communications Ltd. hire professionals in the current domain for decent designations.
FAQs
Candidates can take the following tests-
- Consumer Insights Test
- Positioning Test
- Strategic Thinking Test
- Advertising Practice Questions
- Advertisement Agency Questions
- Internet MCQ Test
- Creativity Test
- Media Planning Test
- A1 Campaign Manager Mock Test
- Campaign Plan Questions
- Computers Test
- Branding Test
No. Since the entire registration process is online, they just have to undergo the formality of paying online, which would authenticate their registration.
Yes, since it provides a neutral environment to evaluate candidates' abilities in selected fields and provide evidence for them. But it is not applicable in the present case.
Candidates will have to note the following before opting for re-examination-
- They will not be given any extra study material.
- They will not receive any classes for preparation.
- They will have to pay Rs. 1,499/- as a fee.
There will not be any changes in the pattern of the examination. Candidates will just have to adjust their time slot and date as per their availability.
Candidates can address their queries on a call at 011-47344723 or email Vskills support team at info@vskills.in.
Yes, Vskill's marketing alliance partner-Monster India may connect with candidates for its new products and services, employment related information, Vskills certification related services, and services and updates.
Learners can receive placements in-
- KFC
- Accenture
- Larsen and Toubro
- Pizza Hut
- HCL
- Philips
- TCS
A certified profile displays a candidate's-
- Picture
- Name
- Course wherein certification has been obtained
- Education Details
- Experience
- Present and expecting salary
Physical examination system has been temporarily discontinued due to COVID outbreak. Candidates with lack of resources will have to look for alternatives.