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Post Graduate Program in Marketing Management
Learn about marketing management’s basic principles, core fundamentals, sales management, and various other areas by the PG Program in Marketing Management.
Online
11 Months
₹ 18,880
Quick facts
particular | details | ||
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Frequency of Classes
Weekdays, Weekends
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Course overview
The Post Graduate Program in Marketing Management is an eleven-month-long certification course. The training encompasses marketing management’s fundamentals, ranging from its basic principles to sales management, consumer behavior, market research, etc. It aims towards imparting essential knowledge on this core business function for candidates to pursue employment in sales and marketing management.
This Post Graduate Program in Marketing Management training is a specialized curriculum that helps aspirants develop in-demand management skills. Curated by practicing managers and expert faculty personnel, the course covers services marketing, marketing research, brand management, consumer-buyer behavior, and other core topics. This lucid structure is open to management professionals and freshers, irrespective of whether they have prior expertise in this field.
Furthermore, the Post Graduate Program in Marketing Management online course consists of a virtual exam, where students can earn certification by securing adequate marks on every paper. The Welingkar Institute provides the required study material and has made this program available for international students too.
The highlights
- Convenient program content
- Study material provided
- Online examination and lectures
- Trained practising managers as curators
- Renowned faculty
- English curriculum
- Semester-wise assessments
- Industry and academia-expert instructors
- Certificate offered
- Built for professionals and freshers alike
Program offerings
- Academia experts
- Management-expert faculty
- Virtual test
- Online lectures
- Study material by practising managers
- Simple-to-learn curriculum
Course and certificate fees
Fees information
The Post Graduate Program in Marketing Management fees comprises tuition costs, examination charges, and institutionally-provided study material. There are three fee options.
- Type 1 - Rs. 29,500, 6:30 p.m. to 8:30 p.m. from Monday to Friday
- Type 2 - Rs. 31,860, from 9:00 a.m. to 6:00 p.m. on Sundays, held at Podar/Ruia College in Mumbai
- Type 3 - Rs. 18,880, prescheduled personal contact programs, held periodically in Pune, Matunga, Dombivli, or Borivali
- International candidates must pay Rs. 37,760
- All aspirants can pay through NEFT/online/debit or credit cards/cheque or DDs for ‘Welingkar Institute of Management/net banking.
Post Graduate Program in Marketing Management fee structure
Course | Total Fees |
Type 1 | Rs. 29,500 |
Type 2 | Rs. 31,860 |
Type 3 | Rs. 18,880 |
International learners | Rs. 37, 760 |
certificate availability
certificate providing authority
Eligibility criteria
Graduates from recognized universities and any backgrounds can enrol in this Post Graduate Program in Marketing Management training.
Students who have sat for their final year’s degree test for the last semester can also enrol. They’ll get admitted once they provide their degree’s final-year mark sheet/certificate.
certificate Qualifying Details
Furthermore, Learners must score at least 50% in every paper’s examination to pass and receive the Post Graduate Program in Marketing Management certification.
What you will learn
The Post Graduate Program in Marketing Management online course will help you become fluent in: -
- Digital marketing
- Salesforce management
- Sales and advertising promotion
- Networking skills
- Marketing management
- Communication elements
- Product - brand management
- Industry-relevant skills in management
- Marketing research
- Consumer-buyer behavior
- International marketing
Who it is for
The Post Graduate Program in Marketing Management certification offers an easy-to-study syllabus and is open to any candidate, be it a working professional or fresher.
Admission details
- https://www.welingkaronline.org/pg-in-marketing-management - Reach the Post Graduate Program in Marketing Management certification course through this link.
- Select the ‘Apply Online’ tab located at the webpage’s bottom.
- Next, choose the online admission link to proceed from the on-screen portal.
- Now, choose if you’re an Indian or overseas student. Choose ‘proceed’ next.
- Here, you must fill up the admission form. Fill in all the details, attach the application documents, and provide your signature.
- Once done, submit everything and pay the fees via offline/online methods.
- Once enrolment is confirmed, WeSchool will dispatch your ID card and study material to your registered address.
Filling the form
For enrolling in the Marketing Management online course, you must provide the required documentation, your signature, and fill up the extensive form. This admission form will include your details such as email, fee amount, course type, office/residential address, date of birth, educational background, preferred PCP center, etc.
The syllabus
Semester I
Advertising and Sales Promotion
Marketing Management
Elements of Communication and Networking Skills
Sales Force Management
Consumer Buyer Behavior
Semester II
Marketing Research
Services Marketing
Product : Brand Management
Digital Marketing
International Marketing
Evaluation process
For the Post Graduate Program in Marketing Management certification, students must sit for online examinations for every subject/paper. Each test will be held online for one hour, conducted in the English language. The Welingkar Institute conducts these examinations every December and June/May.
How it helps
The Marketing Management certification course enables candidates to master marketing management and its associated fields. These range from consumer behavior, sales management, marketing fundamentals, market research, etc. The program focuses on students learning the marketplace’s dynamic realities through an extensive curriculum.
What’s more, is the Post Graduate Program in Marketing Management certification benefits all aspirants by providing them with official certificates, if they pass the examinations. This will help them seek employment/career opportunities in management, verifying their learned expertise in this subject.
FAQs
No. Every subject will have an online examination, held by WeSchool.
WeSchool’s PCPs (prescheduled personal contact programs) are for the 11-month postgraduate and six-month certificate course aspirants.
Yes. This program is open to international students, whose certificates will be couriered to their registered addresses.
Candidates should secure 50% or more in every examination to be declared ‘passed’.
Yes. The examination grade system is as follows - A+ for 65% or more, A for 60-64.99%, B+ for 55-59.99%, and B for 50-54.99%.