- Vision, Mission, Strategic Goals
- Introduction to Strategy Frameworks
- Strategic Decision-making
- Levels of Strategy Formulation
- Modes of Strategy
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- IIM Nagpur
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- Post Graduate Certificate Programme in Marketing and Strategic Brand Management
Post Graduate Certificate Programme in Marketing and Strategic Brand Management
BY
Indian Institute of Management Nagpur
via TimesPro
Part time, Online
12 Months
₹ 200,000
Quick facts
particular | details | |
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Medium of instructions
English
|
Mode of learning
Self study, Virtual Classroom
+1 more
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Mode of Delivery
Video and Text Based
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Course and certificate fees
The syllabus
Module 1
Introduction to Strategy
Identifying Opportunities in the External Environment
- Macro Environmental Analysis – PESTEL Framework
- Porter's Five Forces Industry Analysis
- Competitive Dynamics
- Identifying Strategic issues and factors
Leveraging Resources and Core Competencies
- Analysing Organisational Resources and Capabilities
- VRIN/VRIO Framework for Resource Configuration
- Value chain Analysis
- Developing Core Competencies
- Leveraging Knowledge Assets
Strategy Formulation for Competitive Advantage
- Competitive Business Strategies
- Identifying Competitors & Strategic Groups
- Cost Leadership, Differentiation, and Focus Strategies
- Growth Strategies: Ansoff Matrix
Impact of Financial Decisions on Strategy
- Financial Statement Analysis
- Financial Ratios for Managerial Decisions
- Working Capital Management
Module 2
Corporate Strategy
- Levels of Corporate Strategy
- Portfolio Management
- Corporate Parenting
- Strategic Value Chain Decisions: Vertical Integration Strategy
- Diversification Strategy: Related and Unrelated Growth Opportunities
- Inorganic Growth Through Mergers and Acquisitions
- Collaborative Strategies, Leveraging Inter-organisational Synergies: Joint Ventures and Strategic Alliances
Functional Strategies
- Crafting Functional Strategy
- Aligning Functional Strategy with Larger Organizational Strategy
- Identifying Key Functional Domains
- Developing Operations, Marketing, HR and other Functional Area Strategies
International Business Strategies
- Organising a Multi-national Corporation
- International Expansion: Entry Strategies
- Strategies for Global Value Creation
- Legal, HR, and Financial Issues in International Business
Tools and Frameworks of Strategy Implementation
- Balanced Scorecard for Holistic Performance Management
- McKinsey 7S Framework
- Organisational Learning and Knowledge Management
- Designing Structure & Systems
Corporate Governance and Ethics
- Introduction to Corporate Governance
- The Governance Partnership: Investors, Companies, and Directors
- Functions of the Board
- Enterprise Risk Management
- Business Ethics for Managers
- Handling Ethical Dilemmas and Developing a Personal Ethic
Innovation as a Tool for Building Competitive Advantage
- Understanding & Mapping the Customer Journey
- Experiencing the Design Thinking Process
- Managing Innovation & Value Creation
- Organizational Agility & Dynamic Capabilities
Geopolitics & Business
- Influence of Geopolitics on Business
- How Geopolitics affects Firms
- How Geopolitics shapes Strategy
Emerging Markets
- Understanding Emerging Markets
- Strategies in Emerging Markets
Managing Global Workforce of the Future
- Emerging HR Practices, Processes, and Systems in Globalised Organisations
- Leveraging High-performance Virtual Teams
- Managing Workforce Diversity
- Managing Multi-cultural Teams
Module 3
CSR and Sustainable Development
- Introduction to CSR and Sustainability
- Aligning CSR Policies and Corporate Practices
- Global Sustainable Development Initiatives
- Formulating Strategies for Sustainable Development and CSR
Strategic Leadership
- Aligning Vision, Strategy, and Action
- Becoming a Strategic Leader
- Managing Inter and Intra-organisational Dynamics
- Extending Advantage and Leading Through Transformation
- Managing Strategic Change in a Disruptive VUCA World
Digital Transformation Strategies
- Technology-driven Business Transformation: Emerging Trends
- Understanding Technology-led Disruptions
- Digital Initiatives for Competitive Advantage
- Planning and Executing Digital Transformation Journeys
Strategies for Emerging Technologies
- Key Emerging Technology Trends as Strategic Enablers
- Blockchain Technology Landscape, Policies, Business Domain Applications, and Ecosystem
- Leveraging Trends such as Artificial Intelligence, Industry 4.0, Internet-of-things, Fintech, Platform Economy, etc., for Competitive Advantage
Blue Ocean Strategies
- Introduction to Blue Oceans
- Analytical Tools and Frameworks for Blue Ocean Strategy Formulation
- Reconstructing Market Boundaries Beyond Existing Demand
- Building Execution into Blue Ocean Strategy
Capstone Business Simulation (CBS)
- Practice organisational leadership roles in group work
- Integrate and align multiple functional areas to create and implement organisational strategy
- Competitive benchmarking and stakeholder management
Project Module
- The participants would be expected to work in groups to take up and solve real-life organisational problems in various management domains
- All groups would be guided and mentored by IIM Nagpur faculty
- The project task includes problem identification, scope definition, primary and secondary data collection, data analysis, recommendations, creating and presenting a report on the findings, and implementation planning
- Participants would integrate learning from all courses in the group project
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