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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Professional Certificate in Digital Marketing is an end-to-end digital accreditation in the online marketing landscape designed for candidates looking to progress their careers. Besides, the training develops the most in-demand skills in candidates by the execution of hands-on tools and strategies like search engine optimization (SEO), social media marketing, display advertisements, and more.

Through this program in Digital Marketing by Emeritus, students will be able to develop the skills required for content marketing, SEO/SEM, social media marketing, and more. Moreover, learners will get the chance to solidify their learning with hands-on tools, webinars and assignments. Candidates will master working on HubSpot, email marketing, Hootsuite, Google Analytics, content creation, etc.

Professional Certificate in Digital Marketing by Emeritus candidates will acquire career-focused skills through an extensive curriculum of 20 modules. This course includes five more certifications that will validate your learning and expand your skill-set. Professor Mohanbir Sawhney teaches this online course, which spans over six months and requires 15-20 hours of study per week.

The Highlights

Digital certification
Five in-built certifications
Six months program
Flexible payments
Industry examples
Webinars and assignments
Digital marketing tools
10-15 hours per week

Programme Offerings

Course by Kellogg School of Business
Two-months duration
Webinars
Digital certificate of completion
Certifications from Google and HubSpot
Industry examples
Renowned instructor
expert lecturers
Financing options
Capstone Project

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Kellogg School of Management, Evanston

This course is available for $6950.
Candidates can choose to pay directly or in installments.
Candidates residing in India can get manageable financing options from Eduvanz.
You can also sign up using a referral code and get $695 off.

Professional Certificate in Digital Marketing fee structure

Course	Total fee in USD
Professional Certificate in Digital Marketing	$6950

Eligibility Criteria

Kellogg Executive Education grants an official, verified certificate to those who complete the Professional Certificate in Digital Marketing by Emeritus.

What you will learn

Candidates who complete the online Professional Certificate in Digital Marketing will learn the following:

The start-to-finish perspective of implementation and strategy required to become a digital marketer
How to work with hands-on tools like SEO, social media, email marketing, SEM and display ads
Develop high-impact content for new generational consumers
Learn optimization through metrics like conversation optimization, SMART goals, attribution, experimentation, A/B tests

Who it is for

The Online Course in Professional Certificate in Digital Marketing is perfect for:

Entry-level professionals who want to step foot into this high-growth field
Individuals who wish to switch their career to digital marketing
Digital marketers who want to broaden their horizons by learning about tactical and strategic aspects
Traditional marketing professionals who want to expand their skill-set

Admission Details

Step 1. Individuals who wish to pursue the Digital Marketing Certification can download the official programme brochure by visiting the Emeritus website: https://online.em.kellogg.northwestern.edu/pcdm.

Step 2. After going through the brochure, apply for the course on the same web page. Click on the ‘Apply Now button and enter your details.

Step 3 Pay the course fee. You can choose to pay it directly or in instalments, and can also avail of financing options based on your region.

Step 4. Post fee payment and account registration, your admission is complete.

Application Details

There is no registration form for Professional Certificate in Digital Marketing by Kellogg. All you have to do is create an Emeritus account and pay the program fee, and you can start learning.

The Syllabus

Evaluation process

There is a final exam for the Professional Certificate in Digital Marketing certification participants. Candidates are tested across nine content areas and get the verified soft copy of a certificate if they pass.

Instructors

Kellogg School of Management, Evanston Frequently Asked Questions (FAQ's)

1: What will candidates learn through this online program?

Anyone looking to pursue a career in digital marketing should enroll in the course as it aims to give the student a broader perspective of the digital marketing environment and the tools used for the same.

2: What are the fee payment options?

For this course, you can either pay the entire fee directly or choose to pay in two, three or six installments. For more information, visit this link: https://online.em.kellogg.northwestern.edu/pcdm/payment_options#payment-options-modal.

3: Are other digital marketing certifications included as a part of the course?

There are five certifications that are included as a part of the course, offered by Google, Hootsuite, HubSpot and Moz.

4: What are the tools that a course taker will learn to use through this course?

HubSpot, Hootsuite, and Google Analytics are the primary tools used throughout the course. Students will also learn how to use email marketing and content creation tools.

5: What will the course taker receive after completing the course?

Kellogg Executive Education will award a verified digital certificate of completion to all participants who successfully clear all nine assessments.