Great Lakes Institute of Management, Chennai
Globally Recognized by AACSB (US) & AMBA (UK) | 18 LPA Avg. CTC for PGPM 2026
The MBA Marketing Management is one of the specializations of Master of Business Administration (MBA). This postgraduate course is a professional course and its duration is 2 years and is the most common, opted MBA specialization. In this article we will be discussing about the what are the various job opportunities after MBA in Marketing.
There are many job opportunities after MBA in Marketing that provide jobs in various fields such as product management, leadership management skills, market research, sales, brand marketing, marketing and business development and many more.
MBA schools offer various specializations in the fields such as MBAs in Business analytics, Entrepreneurship, Finance, Human Resource Management, Marketing and Health Management. Accounting Management, Global Business Management, Operations Management and Logistics and Supply Chain Management. MBA Information Technology, International Business, MBA Systems Management, Retail Management, Agribusiness, Marketing and Logistics.
Here is the list of top jobs after MBA in marketing and their average annual salary.
Job Positions | Salary |
Expected Rs 4.1 Lakhs | |
Product Manager | Expected Rs 16.2 Lakhs |
Expected Rs 12 Lakhs | |
Market Research Analyst | Expected Rs 3.5 Lakhs |
Expected Rs 2.7 Lakhs | |
Email Marketer | Expected Rs 4.8 Lakhs |
Expected Rs 7.2 Lakhs | |
SEO Manager | Expected Rs 6.9 Lakhs |
Business Development Manager | Expected Rs 5.2 Lakhs |
Sales Manager | Estimated Rs 5.0 Lakhs |
Social Media Manager is responsible for organizing, monitoring, executing, filtering of the products and services.They are involved in creating and maintaining brand promotions, organization data and marketing campaigns.They develop strategies and review analytics.
Must know how to write well according to the various platforms
Must do a lot of research work to stay updated in the industry
Should have SEO knowledge
Should have communication skills
The product manager is responsible for the overall business and technology, products, services and softwares. The product manager works with stakeholders, takes feedback from customers and decides product features.
A product manager must have communication skills as they have to engage and communicate with various people internally and externally.
They must have management skills
Design and technical skills
Must know Data analysis and market research
Must have technical and product development knowledge
Brand Manager responsibility is to develop a brand strategy for the organization and look after the value of the brand, product or person. They are involved in branding, communication channels, online and offline promotions and conduct market and consumer research.
Must know how to manage budgets
Communications skills are must
Must analyze data for market trends, insights and information
Must have an understanding of consumer needs and behavior
Market Research Analysts are also known as Market Researchers helps the organizations to understand the consumers behavior and helps them to develop and maintain the market trends.
They are involved in in-depth studies or research about the consumer buying habits, market conditions and any other such data. The researched data helps the organizations to grow easily by using various market trends strategies.
Must have analytical skills for checking quality and quantity of the data
Must have communication skills
Must update themselves with the market trends and information
Knowledge in marketing strategies
Should collect data, evaluate, interpret and present
Must have interview skills
Marketing Executive is responsible for planning and developing the marketing strategies for the organizations. They are involved in developing marketing campaigns, products and services promotion. They build networks with the suppliers, stakeholders, partner organizations.
Must have communication skills to communicate with in-house and external persons
Must have analytical and technical skills
Must have copywriting, organizational and teamwork skills
Email Marketers are responsible for communicating the customers through email campaigns. They are involved in managing newsletter signups or landing page downloads.
They reach out to the target audience for the sign-up, registrations or purchase purposes and handle a database of email leads.
Must have strategy for reach target audience
Conducting email campaigns for selling products or services or to provide some awareness to the people.
Must know marketing language
Must know SEO and SEM
Digital Marketing Manager develops and implements various strategies to promote the company's products or services. They focus on developing the company's digital channels and campaigns to build customer leads, brands and products of the company. They are involved in creating overall strategy, plans and implements it.
Must have knowledge in marketing and web analytics
Must have knowledge of social media platforms and SEO
Per pay click advertising and keyword research
Analytical and communication skills
SEO Manager is responsible for designs and implements SEO strategy for an organization. Their work includes market research, competitive analysis, keyword search and other things to develop SEO strategy for the company.
Must have knowledge about content marketing
Technical SEO optimisation
Link building, HTML and CSS and On-page SEO
Website and social media administration
Must relationship with clients and handles projects
Monitors, keyword research and market analysis
Business Development Manager is responsible to create new sales leads, forecast sales revenue, client pricing, plans business strategies, project management and develops new market sales.
Must have strong IT communication skills and organizational skills
Must Analyses sales figures and write reports
Track leads and clients calls and documents
The Sales Manager is responsible for guiding and leading the team, establishes sales goals and guides the sales of products and services of the company. They monitor, analyze the data and assign and train the sales to the team.
Must have leadership and management skills
Researches, designs, analysis data and conducts campaigns to improve sales
Engages in sales forecast, sets sales goals and meet deadlines
Develops relationships with clients and customers
Develops promotional strategies and activities
Improves business operations, analysis trends and implement new ideas
Frequently Asked Questions (FAQs)
Yes, BA (Arts) student can do an MBA in India subject to the condition that they must fulfil the minimum eligibility criteria and appear for the management entrance test followed by the further admission process. In India, a student who has a Bachelor's degree in any stream can opt for an MBA from majority of B-Schools. To get admission in any of the top business school, candidates must appear for the CAT / XAT/ NMAT / SNAP/ CMAT/ MAT followed by which they must appear for the WATPI or GDPI process. Candidates just need to make sure that they meet the eligibility criteria set at every stage by the business school.
On Question asked by student community
Dear Student, Amrita Vishwa Vidyapeetham Online MBA should be evaluated primarily on the recognition and approval applicable to the specific programme and admission session. UGC entitlement is particularly important when checking the validity of an online degree. AICTE approval, NAAC accreditation and NBA accreditation should also be understood separately because
Hi, your BSc Agriculture background can fit well with both ABM and FABM, so your non-engineering background should not stop you from considering either option. ABM can give you broader exposure to areas such as agribusiness, marketing, supply chain and rural business, while FABM is more closely focused on food
The total fee for a two-year MBA varies considerably depending on the institution, university, specialisation and whether it is a government, private or autonomous institution.
Apart from tuition fees, you may also have to pay examination fees, registration charges, hostel and mess fees, library charges and other institutional charges. Therefore,
Hello there,
For MBA HR students, practical skills are just as important as theoretical knowledge. Along with understanding HR concepts, it is important to develop skills that are actually used in day-to-day HR work and can help you perform confidently in internships and placements.
One of the most important areas
Hello Aspirant,
That’s a great start! If you are preparing for the UGAT 2027 with the aim of getting admission to the Integrated MBA programme at the University of Kashmir, you should first make sure that UGAT is the correct entrance route for that programme, as admission rules can change
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