Top Job Opportunities After MBA Marketing Management
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Top Job Opportunities After MBA Marketing Management

#MBA
Team Careers360Updated on 13 Sep 2022, 11:11 AM IST
Top Job Opportunities After MBA Marketing Management
Top Job Opportunities After MBA Marketing Management

MBA Marketing Management

The MBA Marketing Management is one of the specializations of Master of Business Administration (MBA). This postgraduate course is a professional course and its duration is 2 years and is the most common, opted MBA specialization. In this article we will be discussing about the what are the various job opportunities after MBA in Marketing.

There are many job opportunities after MBA in Marketing that provide jobs in various fields such as product management, leadership management skills, market research, sales, brand marketing, marketing and business development and many more.

MBA Specialization

MBA schools offer various specializations in the fields such as MBAs in Business analytics, Entrepreneurship, Finance, Human Resource Management, Marketing and Health Management. Accounting Management, Global Business Management, Operations Management and Logistics and Supply Chain Management. MBA Information Technology, International Business, MBA Systems Management, Retail Management, Agribusiness, Marketing and Logistics.

Top Job Opportunities after MBA in Marketing

Here is the list of top jobs after MBA in marketing and their average annual salary.

Job Positions

Salary

Social Media Manager

Expected Rs 4.1 Lakhs

Product Manager

Expected Rs 16.2 Lakhs

Brand Manager

Expected Rs 12 Lakhs

Market Research Analyst

Expected Rs 3.5 Lakhs

Marketing Executive

Expected Rs 2.7 Lakhs

Email Marketer

Expected Rs 4.8 Lakhs

Digital Marketing Manager

Expected Rs 7.2 Lakhs

SEO Manager

Expected Rs 6.9 Lakhs

Business Development Manager

Expected Rs 5.2 Lakhs

Sales Manager

Estimated Rs 5.0 Lakhs

Social Media Manager

Social Media Manager is responsible for organizing, monitoring, executing, filtering of the products and services.They are involved in creating and maintaining brand promotions, organization data and marketing campaigns.They develop strategies and review analytics.

Social Media Manager Skills

  • Must know how to write well according to the various platforms

  • Must do a lot of research work to stay updated in the industry

  • Should have SEO knowledge

  • Should have communication skills

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Product Manager

The product manager is responsible for the overall business and technology, products, services and softwares. The product manager works with stakeholders, takes feedback from customers and decides product features.

Product Manager Skills

  • A product manager must have communication skills as they have to engage and communicate with various people internally and externally.

  • They must have management skills

  • Design and technical skills

  • Must know Data analysis and market research

  • Must have technical and product development knowledge

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Brand Manager

Brand Manager responsibility is to develop a brand strategy for the organization and look after the value of the brand, product or person. They are involved in branding, communication channels, online and offline promotions and conduct market and consumer research.

Brand Manager Skills

  • Must know how to manage budgets

  • Communications skills are must

  • Must analyze data for market trends, insights and information

  • Must have an understanding of consumer needs and behavior

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Market Research Analyst

Market Research Analysts are also known as Market Researchers helps the organizations to understand the consumers behavior and helps them to develop and maintain the market trends.

They are involved in in-depth studies or research about the consumer buying habits, market conditions and any other such data. The researched data helps the organizations to grow easily by using various market trends strategies.

Market Research Analyst Skills

  • Must have analytical skills for checking quality and quantity of the data

  • Must have communication skills

  • Must update themselves with the market trends and information

  • Knowledge in marketing strategies

  • Should collect data, evaluate, interpret and present

  • Must have interview skills

Marketing Executive

Marketing Executive is responsible for planning and developing the marketing strategies for the organizations. They are involved in developing marketing campaigns, products and services promotion. They build networks with the suppliers, stakeholders, partner organizations.

Marketing Executive Skills

  • Must have communication skills to communicate with in-house and external persons

  • Must have analytical and technical skills

  • Must have copywriting, organizational and teamwork skills

Email Marketer

Email Marketers are responsible for communicating the customers through email campaigns. They are involved in managing newsletter signups or landing page downloads.

They reach out to the target audience for the sign-up, registrations or purchase purposes and handle a database of email leads.

Email Marketer Skills

  • Must have strategy for reach target audience

  • Conducting email campaigns for selling products or services or to provide some awareness to the people.

  • Must know marketing language

  • Must know SEO and SEM

Digital Marketing Manager

Digital Marketing Manager develops and implements various strategies to promote the company's products or services. They focus on developing the company's digital channels and campaigns to build customer leads, brands and products of the company. They are involved in creating overall strategy, plans and implements it.

Digital Marketing Manager Skills

  • Must have knowledge in marketing and web analytics

  • Must have knowledge of social media platforms and SEO

  • Per pay click advertising and keyword research

  • Analytical and communication skills

SEO Manager

SEO Manager is responsible for designs and implements SEO strategy for an organization. Their work includes market research, competitive analysis, keyword search and other things to develop SEO strategy for the company.

SEO Manager Skills

  • Must have knowledge about content marketing

  • Technical SEO optimisation

  • Link building, HTML and CSS and On-page SEO

  • Website and social media administration

  • Must relationship with clients and handles projects

  • Monitors, keyword research and market analysis

Business Development Manager

Business Development Manager is responsible to create new sales leads, forecast sales revenue, client pricing, plans business strategies, project management and develops new market sales.

Business Development Manager Skills

  • Must have strong IT communication skills and organizational skills

  • Must Analyses sales figures and write reports

  • Track leads and clients calls and documents

Sales Manager

The Sales Manager is responsible for guiding and leading the team, establishes sales goals and guides the sales of products and services of the company. They monitor, analyze the data and assign and train the sales to the team.

Sales Manager Skills

  • Must have leadership and management skills

  • Researches, designs, analysis data and conducts campaigns to improve sales

  • Engages in sales forecast, sets sales goals and meet deadlines

  • Develops relationships with clients and customers

  • Develops promotional strategies and activities

  • Improves business operations, analysis trends and implement new ideas

Frequently Asked Questions (FAQs)

Q: Can a BA (Arts) student do an MBA?
A:

Yes, BA (Arts) student can do an MBA in India subject to the condition that they must fulfil the minimum eligibility criteria and appear for the management entrance test followed by the further admission process. In India, a student who has a Bachelor's degree in any stream can opt for an MBA from majority of B-Schools. To get admission in any of the top business school, candidates must appear for the CAT / XAT/ NMAT / SNAP/ CMAT/ MAT followed by which they must appear for the WATPI or GDPI process. Candidates just need to make sure that they meet the eligibility criteria set at every stage by the business school.

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Questions related to MBA

On Question asked by student community

Have a question related to MBA ?

Yes, with an 89 percentile in CAT, your daughter has a good chance of securing admission in several reputed MBA colleges in India, though top IIMs may be difficult unless she has strong academic diversity, category reservation, or exceptional profile factors. At this percentile range, many well-known Tier-2 and upper Tier-3 management institutes consider candidates for their flagship MBA/PGDM programs.

Institutes such as IMI New Delhi, IMT Hyderabad, XIMB HRM, GIM Goa (certain programs), FORE School of Management, LBSIM Delhi, TAPMI Manipal (borderline), IFMR GSB, Great Lakes (PGDM) and several reputed university MBA programs actively shortlist candidates around the 85–90 percentile range. Final selection does not depend on CAT score alone; academic background, work experience, diversity, performance in GD/PI/WAT also play a significant role.

To maximise chances, she should apply to a balanced mix of colleges, prepare well for interviews, and highlight strengths such as internships, certifications, leadership roles, or work experience. If her profile is average and she aims for higher-ranked institutes, she may also consider repeating CAT with focused preparation to push her percentile above 95.

With 71.52 percentile in CAT as an SC category candidate, getting admission to NIT Trichy (DOMS) for MBA is possible but not guaranteed. NIT Trichy generally has lower CAT cut-offs for reserved categories, and in recent years, the SC cut-off has ranged approximately between 65–75 percentile, depending on the applicant pool and seat availability. Since your score falls within this range, you may get shortlisted for the PI round, especially if you have decent academic consistency and meet the minimum eligibility criteria. However, final admission will depend on performance in the personal interview, academic background, and availability of SC category seats. You should definitely apply to NIT Trichy, but also keep options open by applying to other NITs like NIT Warangal, NIT Surathkal, NIT Calicut, and central universities, where your percentile gives you a better conversion probability. Preparing well for the interview can significantly improve your chances of securing a seat.

With an overall CAT percentile of around 80 and belonging to the NC-OBC category, you do have a fair set of MBA college options in India, including some IITs, though the top IIMs and older IIT MBA programs will be difficult at this score.

At the IITs, you can realistically consider the newer and mid-tier MBA programs. IIT Jodhpur (MBA), IIT Bhilai, IIT Jammu, and IIT Dharwad are among the IITs where candidates with 75–85 percentile in CAT and category reservation like NC-OBC have received calls in previous admission cycles. These institutes generally place more weight on CAT score combined with academic background, work experience, and performance in the personal interview. However, IIT Bombay, Delhi, Madras, Kharagpur, Kanpur, and Roorkee usually require much higher percentiles, even for reserved categories, so chances there are quite low at 80 percentile.

Apart from IITs, several good government and semi-government MBA institutes are strong options at your percentile. You should definitely consider colleges like NIT Trichy (DOMS), NIT Warangal (SOM), NIT Calicut (SOM), and NIT Durgapur, as NITs often have slightly lower CAT cutoffs for NC-OBC candidates compared to IIMs. Universities such as Jamia Millia Islamia (MBA), Aligarh Muslim University, University of Hyderabad, and Delhi School of Management (DTU) can also be explored, depending on sectional cutoffs and your academic profile.

In the private institute space, there are many reputed B-schools where 80 percentile with NC-OBC reservation gives you a reasonable chance. These include IMT Nagpur and Hyderabad, GIM Goa (for some programs), TAPMI Manipal, FORE School of Management, K J Somaiya (Mumbai), BIMTECH Greater Noida, IRMA Anand (depending on profile), and IFMR GSB Krea University. These colleges focus strongly on interviews, SOPs, and overall profile, so good communication skills and clarity of goals can significantly improve your chances.

Overall, your strategy should be to apply broadly. Prioritise newer IITs and NITs first, then reputed private B-schools with consistent placement records. Make sure you prepare well for the personal interview and group discussion rounds, as at this percentile, final selection depends heavily on how well you perform beyond CAT.

https://bschool.careers360.com/cat-college-predictor

Hello,

Both Bengal Institute of Business Studies (BIBS) and United World School of Business (UWSB) have strong placement records in Kolkata. with specific data suggesting BIBS has a slightly higher potential higher salary package. While the UWSB provides a higher placement rate.

I hope it will clear your query!!

Hello

With an NMAT score of 205, you have decent chances in good mid-tier MBA colleges.
You may get calls from NMIMS Hyderabad or Indore, but the Mumbai core is usually slightly higher.
Colleges like SDA Bocconi Asia Centre, BML Munjal, and IBS Hyderabad are realistic options.
Some reputed private B-schools may also consider you if sectional cutoffs are clear. Overall, 205 is a fair score that can lead to a solid MBA college with good planning.

You can refer to the link I am attaching for more details: CLICK HERE